TBWA/SMP receives the highest accolade in Clio Awards 2016

TBWA/Santiago Mangada Puno, a manila-based advertising firm, was awarded Agency of the Year for the Philippines in the recently concluded Clio Awards 2016.

The advertising firm accumulated the most overall Clio statue points across all medium types and advertising agencies in the country, placing them in the top 15 international agencies for this year.

TWBA/SMP, likewise,  bagged three awards – silver trophy in Art Direction category for “Countless Colors”, and silver trophy in health category and bronze trophy in environmental category for its campaign “Dirty Watercolors”. 

"Countless Colors"

"Dirty Waters"

Also recently, both campaigns had received Bronze Lions at the 2016 Cannes Lions International Festival of Creativity.

Click here to check the complete list of winners.

Group IMD assists GMA’s transition to tapeless TVC delivery

Group IMD, an advertising technology company, administered GMA Network Inc’s shift in receiving tapeless digital commercials through IMD Cloud. 

IMD Cloud is a platform that transforms the advertising workflow by automating processes and connecting advertisers, agencies, and broadcasters. It delivers content quickly and instantly checks the real-time tracking in portable devices such as mobile. 

The transition in digital format was mainly attributed to GMA adapting to the new technologies on video distribution. GMA is confident that through IMD Cloud, their materials will go on air with the highest broadcasting quality.

With IMD revolutionizing the digital platform of GMA in TV commercial delivery, Philippine Broadcasting Industry is now 100% digital. 

To know more about IMD Cloud, visit www.groupimd.com. 

Randy Aquino is the new CEO of Y&R Philippines

Y&R Philippines has appointed Randy Aquino as the company’s new Chief Executive Officer.

Randy Aquino, who was the Head of Regional Market Development - Asia Pacific in Monde Nissin Corporation, has succeeded Anna Testa. 

He joins Y&R Philippines following three years of service in Monde Nissin Corporation, where his marketing prowess led his previous company to become one of the top 5 agencies in the country.

He has also held leadership positions in other advertising agencies. Prior to the appointment in Y&R Philippines, he has served in Ogilvy & Mather Philippines as Vice-Chairman for 7 months and as Chief Executive Officer for 5 years. 

The newly appointed CEO will take office starting next month, December 2016. 

Mcdonald’s splits with Leo Burnett, consolidates with Omnicom

After four months of review, McDonald’s has decided to end their 35-year relationship with Leo Burnett. The global fast food chain has chosen Omnicom over Publicis Groupe’s Leo Burnett to handle it U.S. creative account.

Deborah Wahl, chief marketing officer of McDonald’s USA, said that Omnicom will be McDonald’s new partner for all the national marketing projects starting January 1, 2017. Further, she stated that Omnicom has built a “new agency of the future” with McDonald’s that has digital and data at heart allowing them to be “customer obsessed” in everything that they do.

Following the win, Omnicom will launch a separate unit based in Chicago that will make the marketing initiatives of McDonald’s. The still un-named unit will be in coordination with DDB and other Omnicom media agencies including Annalect, sparks & honey, Critical Mass, and others.

In an interview with DDB North America CEO Wendy Clark, she said pitching for one of the most iconic brands was a hard-fought win. Their main goals were to “create, operationalize, and deliver” what was briefed to them. Hence, DDB created a customized agency for the brand which constitutes all the best and brightest talents they have across all the agencies of Omnicom.

The decision of McDonald’s really reverberated in the business community, especially in advertising industry, and ended one of the most closely watched reviews in the past years. The spokesperson of Leo Burnett said that the news was very disappointing for them; however, they are proud and thankful for the chance given by McDonald’s to work with them for 35 years. Still, Leo Burnett wishes McDonald’s continued success .Two of their compelling ad campaigns for McDonald’s was “All Day Breakfast” and “I’m Lovin’ it”. Wahl mentioned in an interview that there’s still uncertainty on whether to retain the famous tag line or not, but for now it will still be used.

Earlier this year, there have been rumors that during the review, which included WWP, Omnicom, and Publicis Groupe, that WWP dropped out the race for Mcdonald’s account. Some sources say that it was because the multimillion food chain was asking the companies to work at cost. But Wahl and WPP refuted the issue and declined to elaborate on it.

Regardless of the controversies McDonald’s has faced with regard to retaining market sales, the giant fast food chain still remains as one of the biggest single advertisers in the United States.