Field experts share Media forecasts for 2017

Fiera de Manila along with Strategic Consumer and Media Incites and PhilCOuRSe took the initiative to have this program called Media Outlook which is done every year to share recent data as well as upgrades and insights on how media is being consumed by its target audience and consumers.

By understanding how consumers are behaving and how their lifestyles and preferences affect their purchasing decisions, people from the media will be able to strategize more effectively as well as on how they are going to spend their budgets.

Here are the resource speakers' Media Outlooks for 2017:

Traditional Media

According to Gabriel Buluran, General Manager, Kantar Media Philippines

Gabriel Buluran,General Manager, Kantar Media Philippines

1. Digital media consumption increased but is not exclusive.

2. Mobile media consumption addresses out of home media need.

3. Traditional media still driven by content.

4. Digital extends traditional media.

5. Traditional media feeds digital media.

6. Advertising on traditional media has increased.

Jay Bautista and Gabriel Buluran at the Q&A portion for Traditional Media

“Let traditional media be the oxygen that sustains the fire. May digital media be the gasoline that could make this flame bigger but let’s hope that it does not suck all the oxygen and extinguish all the fire."
- Gabriel Buluran

Digital Media Outlook

According to Jay Bautista, General Manager, Strategic Consumer and Media Incites Inc.

Jay Bautista, General Manager, Strategic Consumer and Media Incites Inc.

The challenge in the Philippines in terms of outlook next year continues to be measurement. We still do not have a standard currency that will make digital accountable to the advertisers.

Jay Bautista and Norelyn Babiera at the Q&A portion for Digital Media

Lloyd Tronco, Executive Director, Philippine Center for Out-of-Home Media Research and Science (PhilCOuRSe) giving an introduction for OOH Media

OOH Media Outlook

According to Norman Davadilla, OOH Director, Publicis One Media

Norman Davadilla, OOH Director, Publicis One Media

1. OOH spend to grow double digits driven by both static and digital formats.

2. Amplification of messaging through creative execution

3. Increased use of data and analytics to demonstrate performance and accountability.

4. Digital screens will continue to increase.

5. MRT & LRT to contribute more than 2 billion in 2017.

Lloyd Tronco and Norman Davadilla at the Q&A portion for OOH Media

Photo credits: Fiera de Manila, Inc. https://www.fmi.com.ph/event-gallery/media-outlook-2017/

MediaCom’s MD promoted as CEO

Nap Carrao, CEO, Mediacom

Current MediaCom managing director Nap Carrao was promoted as CEO of MediaCom Philippines. After seven years of being MD, he is to assume office as the company’s CEO immediately. Carrao will report jointly to Mark Heap, CEO of MediaCom APAC, and Puneet Arora, CEO of GroupM Philippines.

The new CEO began his MediaCom tenure in 2006 and became the Head of P&G for two years. It was in 2009 when he was promoted to managing director.

Under Carrao's leadership, MediaCom has tripled in size and has won new assignments from brands such as P&G, Jollibee, Banco de Oro, Monde Nissin, and Unilab. They also won an array of industry awards including Media Agency of the Year by the 4A’s (Association of Accredited Advertising Agencies of the Philippines).

AT&T is buying Time Warner for $85.4 billion

The media world was shaken upon hearing the news that telecommunications giant AT&T agreed to buy Time Warner, owner of Warner Brothers movie studio, HBO, and CNN for the price of $85.4 billion.

Both parties unanimously approved of the said deal. One of their top priorities is finding ways of reaching consumers who do not have cable subscriptions.

AT&T CEO Randall Stephenson will run the combined company which will offer unique services particularly on mobile. By the end of the year, AT&T is expected to offer a streaming TV package, DirecTV Now, whose target are people who have dropped their cable subscriptions or never had one.

The CEOs of the two companies believe that it will be easier to innovate once they are already merged. As said by Time Warner CEO Jeff Bewkes, more money will help fund the production of additional programming and films.

It is believed that this is “a good defensive move” against Comcast who continues to stretch into new businesses. Just recently, Comcast bought DreamWorks Animation.

This mega deal, however, will not be an easily smooth one as this merger will have to face tough scrutiny from government regulators. Until then, the merged company will not be formalized.

Look who’s back! Digital Marketing Conference Philippines Reload 2016 happening again this July 14 & 15

The previous digital marketing conference in the country made a great impact to its attendees. In fact, many insisted for another one as they realized that the conference really gave them profound understanding and knowledge to get their businesses or companies along with today’s digital age. Because of this, many will surely be happy as the Digital Marketing Conference Philippines will happen again this year!

Digital Marketing Conference Philippines Reload 2016 is a two-day seminar which aims to help the marketers and other attendees in getting ahead with digital marketing success. The event will fast track on July 14 and 15, Thursday and Friday at SMX Convention Center, SM Aura Premier, Taguig City. 

The seminar as organized by Neo Trade, will cater on both beginners and those already knowledgeable in digital marketing. The conference topics include: strategy and planning, analytics, websites, social media, search, and mobile marketing. It targets those in the academe, agencies, entrepreneurs/SME’s, professionals, BPO sourcing & marketing personnel, government personnel, marketing specialists, brand advertisers, business leaders, website owners, and as well as students to attend and participate in the said conference.

This year’s Digital Marketing Conference Philippines Reload will give new faces to issues and trends regarding mobile and digital marketing field as it will let the attendees meet and interact with industry experts, and as well as provide an overview of the key aspects and effectively utilize them in producing marketing plan for their businesses. The YES members are encouraged to attend and are given worthy discounts for the registration fee. 

For more information about the designated seminar fees and other queries, visit their website at www.neotrade.co or their FB page at Neotrade Events. Interested attendees may also call Neotrade at 9380837 or 09167312040 for additional clarifications and details.

Keep your eyes wide open! Witness the “Digital Marketing in a BLINK Seminar 2016” this coming August

The persistence of technology today sprouts digital marketing that has already earned its niche in the industry. Because of this current shift in the business scene, marketers and other company owners become motivated to advance and further their connection with their customers in this fast-paced world.

“Engaging and Growing Customers Through Digital” is the theme of the upcoming “Digital Marketing in a BLINK Seminar 2016” on August 11-12, Thursday and Friday at AIM Conference Center, Makati City. The 2-day event will direct the discussions and forum on the following key topics:

Day 1, August 11, Thursday
• Applying insights from analytics to brand strategy
• Making social measurable to grow and succeed
• Creating awesome content marketing
• Videos’ crucial role in digital marketing strategy
• Developing consumer nurturing strategy
• Delving on digital creatives

Day 2, August 12, Friday
• Humanizing brand in digital age
• Knowing effective strategies to increase email subscriber open rate
• Optimizing landing pages that drive conversions
• Innovative strategies for mobile engagement
• Improving website conversion and optimization through better UX design
• Optimize Ad Spend in Digital to Reach Right Customers
• Promoting Your Brand with Mobile App

The event will have esteemed personalities and experts in the industry as resource speakers like Eduardo I. Mapa, Jr, the CEO of Digital Arts Network (DAN) Manila/TBWA, Denise Haak Luchangco, the founder and chief experience officer of QUIDDITY Usability Labs, Raymund Villanueva, the head of digital marketing of VYGR Digital Agency, Voyager Innovations/PayMaya, Peach Natividad, the digital strategy director of McCANN Worldgroup, Jonathan Joson, the industry manager – performance of Google Philippines, Jonas de los Reyes, the co-founder and managing director of Socialytics, Inc., Paulo Angelo Famularcano, the head of creative of D5 studio,TV5, Bernard N.San Juan III, the general manager of TrueLogic Online Solutions Inc, and Jimmy S. Gimenez, the owner and manager of Gpod Mobile.

People engaged in digital marketing businesses like CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Directors, Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Suppliers, Government, Academe, Digital Marketing Service Providers, and those involved and interested in the field of digital marketing and advertising are encouraged to attend.

The registration fee costs 15,999php which already covers 2 days attendance, meals, kit, and taxes. Interested participants may also opt to attend a day of the seminar only which costs 9,999php including 1 day attendance, meals, kit, and taxes.

The event also offers discount schemes, in which a package of 5 delegates can avail a free registration for another delegate (package of 5 + 1 free). Also, a 10% discount is offered to the past delegates. This seminar would surely be exciting and productive, so what are you waiting for? Visit www.fmi.com.ph or email norelyn@fmi.com.ph for more details.

Digging deeper, “dig.ph 2016”— the country’s biggest digital marketing for SMEs transpires again this July 13

Last April 2015, a conglomeration of prominent companies and leading personalities in the field of digital marketing like Google Philippines, GroupM digital, Adobo Connection, Diamond Rent-A-Car, and others assembled at Shangri-La Makati for the country’s first ever DigPH. Participants found attending the event worth it as they learned many relevant topics and issues regarding mobile and digital marketing shift, which were all significant to keep their businesses afloat. 

Because of the resounding success of last year’s event, DigPH will be expected to transpire again into the scene. AdSpark in partnership with Globe myBusiness will relive “dig.ph 2016”, the country’s largest digital and mobile marketing summit for SME’s, again on July 13, Wednesday at Crowne Plaza, Ortigas, with the theme “Big digital ideas for small to medium businesses”.

The registration will start at 8:30 am as the program will run from 9:30am to 5:00pm. The key topics and exciting activities will revolve around significant trends in today’s mobile and digital marketing such as learning how to maximize social media, venturing into e-commerce, being present in digital moments that matter, and optimizing backend processes for growing business. As expected, this year’s “dig.ph” will have premier personalities with notable contribution in the industry who will share their insights and important advices to attain success in mobile and digital marketing.

An onsite registration costs 1, 500php/pax, but heads up especially for those who missed last year’s “DigPH” because the event offers an early bird promo until July 11, 2016 for only 1000php/pax. Slots are limited, so register now! For interested participants, visit their website at www.dig.ph or their Facebook page at DIGPH for more details.

Omnicom Media Group Tops Media Lions Winners List

CANNES, France (June 24, 2016) –   For the fourth time in five years, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), tops the list of media agency holding company winners at the annual Cannes Festival of Creativity, with its  agencies OMD and PHD taking home a total of 15  Media Lions. 

 OMD was the most awarded agency network in the category, earning a total of 11 Media Lions – one gold, three silver and seven bronze; OMD was also the credited partner for the Grand Prix winners in the PR, Creative Effectiveness and Mobile categories.  PHD earned one gold, one silver and two bronze Media Lions. 

The combined performance from OMD and PHD propelled Omnicom Media Group to the top of the category, winning more than twice as many Media Lions as the next most awarded media holding company.  

OMD Wins Span Globe and Categories

OMD’s 11 Media Lions were awarded for work across a broad spectrum of client categories - including automotive, CPG, financial services, media, retail, sports goods, and technology - submitted by OMD agencies across the globe.  Winning agencies, clients and campaigns included: 

 GOLD LION
• OMD Dominican Republic –  “Ending the Silence” campaign for La Sirena

SILVER LION
• OMD UK -  “Humans” campaign for Channel 4 (2)
• OMD Dominican Republic – Ending the Silence campaign for La Sirena

BRONZE LION
• OMD Italy – “Business Booster” for Renault
• OMD Sweden – “Slow Down GPS” campaign for IF Insurance
• OMD UAE – “Champions Huack”  campaign for Go Sport
• OMD UAE – “I Can Teach You Too” for Dubai Cares
• OMD UK –  “Hunted” campaign for Channel 4
• MGOMD – “Campaign to Combat Loneliness” for John Lewis
• OMD USA – “Intel Winter Games” for Intel


Strong Showing for PHD APAC Agencies

Three of PHD’s four wins were claimed by APAC agencies, including a  Gold Media Lion won by PHD New Zealand for DB Breweries “Brewtroleum” campaign; a Bronze won by PHD Australia for Australia and New Zealand Banking Group’s “ Smart Girls – Equal Future” campaign; and aBronze won by PHD India for Hindustan Unilever’s Lo Kar Lo Bat” campaign.  PHD UK took a Silver Lion for Sainsbury’s “Sharing the Gift of Reading at Christmas” campaign. 

 “The scale and scope of Omnicom Media Group’s  win at Cannes this year proves  that relentless focus on excellence, innovation and talent always achieves results,” says Daryl Simm, CEO of Omnicom Media Group Worldwide, “not only in terms of industry recognition, but most importantly, in driving business growth for our clients.” 

 About Omnicom Media Group

Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc.(NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service networks OMD, PHD and Hearts &Science; the Annalect global data and analytics platform; the Accuen global programmatic buying platform; global performance marketing agency Resolution Media; as well as a number of specialty media communications companies.

Christie showcases applications, experiences and innovations for location-based entertainment at Asian Attractions Expo 2016

SHANGHAI – (June 14, 2016) – Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is showcasing a range of innovative digital applications and experiences that are ideal for location-based entertainment at the Asian Attractions Expo 2016, taking place at the Shanghai New International Expo Center, June 14-16.

At booth no. 1182, visitors can learn more about how unique forms of visual technologies are designed and deployed by entertainment designers, operators and owners to create the most exciting experiences of the future. They can also interact with digital specialists from Christie 360, a highly specialized team dedicated to creating high-impact experiential media and interactive multiplatform applications suited for location-based entertainment venues such as theme parks, museums and tourist attractions.



“Christie has evolved from its roots as a pure engineering and product-driven organization to one that delivers large-scale visual experiences. We possess the technology and expertise to help industry partners and clients define digital media strategies and deliver next-generation installations that deliver superior ROI,” said Denys Lavigne, Senior Director, Global Christie 360. “From 3D mapping on art, interactive architectural media and VR applications, we look forward to demonstrating how Christie’s visual technologies, combined with creativity and innovation, can lead to new trends that enhance the visitor experience at large-scale venues.”

Since its inception, Christie 360 has worked on projects around the world and pushed the boundaries in how branded digital media can be used in different type of environments. These include a spectacular projection mapping on glass art in collaboration with renowned glass artist Dale Chihuly for Barneys New York, a large gesture interactive video wall for Gateway Cascades Casino in Canada, and an immersive corridor & experiential hub for cinema operator Cinemaxx in Indonesia.

“Christie has the capability and solutions to deliver powerful visual experiences. Our avant-garde showcase developed by Christie 360 at this year’s Asian Attractions Expo is a case in point,” commented Jason Pei, Deputy General Manager, Christie China. “From smaller-scale events and environments to large venues, shows and attractions, our reliable end-to-end solutions and services are well placed to ignite visitors’ senses, assist entertainment destinations to draw repeat visitors and entice new guests.”

Lin Yu, Vice President, Christie Asia Pacific, added, “Our participation in the Asian Attractions Expo is both timely and essential, given that major theme park openings and rising investment will continue to drive the market over the next five years and annual attendance is anticipated to reach 540 million in 2019. With our strong R&D culture and a history of innovation, we are well-positioned to leverage on the rapid growth of this industry by constantly pushing the boundaries of visual technologies to help our partners create and deliver the world’s best shared experiences.”

Christie MicroTiles​ making an impact at the Show

Over at Falcon’s Treehouse’s and the Themed Entertainment Association’s (TEA) booths at No. 1414 and No. 2176 respectively, Christie is featuring an array of its award-winning Christie® MicroTiles® – the ultimate digital canvas for delivering amazing image quality, and vibrant, true-to-life colors in almost any shape and size. Arranged in a 50-unit configuration at Falcon’s Treehouse’s booth, and a four tall and six wide array at the TEA booth, Christie MicroTiles display a variety of highly engaging content that captivate visitors and turn heads.

Renowned for their ability to maintain color depth, high contrast and high brightness at 3200K color temperature, Christie MicroTiles deliver ultra-high resolution images and lifelike colors in a variety of entertainment applications.

Organized by the International Association of Amusement Parks and Attractions (IAAPA), the annual Asian Attractions Expo is the region’s premier global conference and trade show for the attractions industry. An estimated 7,000 industry professionals from 65 countries are expected to take part in the event, with a trade show floor showcasing products and services from more than 300 companies across all sectors in the attractions realm.

About Christie

Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

Christie Celebrates Ten Years of Environmental Initiatives

Environmental programs includes major projects to reduce waste, energy consumption

CYPRESS, Calif. – (April 22, 2016) – Christie®, a leader in creating and sharing the world's best visual and audio experiences, is proudly celebrating the 10-year anniversary of its Environmental Management System (EMS). The system, based on ISO 14001, focuses on building and continually improving Christie’s environmental performance.


The EMS encompasses numerous environmental programs including waste reduction, recycling, water and electricity reduction, facility and operational improvements, with a significant net CO2 reduction.

Chairman, president and CEO Jack Kline said, “We’ve introduced numerous programs to reduce our carbon footprint. These initiatives are an investment in the future and, what is unquestionable, is the ultimate impact on the environment. I want Christie to set an example for other companies; we take this seriously and don’t intend on slowing down.”

Initiatives include the installation of 2,190 solar panel modules on the Ushio (Christie’s parent company) and Christie office buildings in Cypress, California. The panels produce 833,000 kWh annually, reducing CO2 emissions by 814,807 pounds and power consumption by up to 28 percent. Christie MicroTiles® installations in the lobbies of Ushio and Christie (Camden Drive) display the amount of energy that the solar panels produce in real-time.

At Christie’s manufacturing headquarters in Kitchener, Ontario, a 35,000 square foot warehouse was converted to office space using environmentally conscious techniques aligned with LEED Gold. The space includes daylight harvesting, energy conserving lighting with high-efficiency HVAC automation, sound masking and carefully selected interior materials. Overall, environmental related projects in Christie’s Kitchener facility resulted in a 47 percent decrease in natural gas consumption and a 27 percent decrease in water consumption between 2004 and 2015. The facility also boasted a 60 percent waste diversion improvement over the 10-year period.


In Cypress, Christie renovated its Network Operation Center (NOC) with refurbished data center equipment, including computer room cooling units and battery backup and flooring from renewable resources, which also helps maintain a low-static environment.

Employee engagement with Christie’s environmental programs has been and continues to be a critical success factor. “There is always a tendency to believe that the efforts of individuals are insignificant, but working together with everyone engaged creates a meaningful result,” says CEO Jack Kline.

In 2014, Christie employees initiated a project to reduce the amount of LDPE#4 foam sent out as waste. Staff worked with the primary packaging supplier to pick-up foam used in raw material packaging from Christie for processing back into a raw material form. This allowed Christie to be among the first manufacturing companies in the region to remove this product from its waste stream.

“When it comes to the environment, we only have one planet and it’s up to all of us to take care of it,” says Kline. “Ten years ago, when we started our environmental management program, we took this very seriously; we wanted all of our employees to be a part of it. To do so, we had to create a vision, and that was to constantly improve what we’re doing to preserve the environment.”

Find out more about Christie’s environmental initiatives.


About Christie®

Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.


“Christie” is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries. DLP® is a registered trademark of Texas Instruments.

Fusion 2016: The Philippine Music Festival

Fusion 2016: The Philippine Music Festival

Theme: ImagiNATION “A better Philippines Imagined Through Music

 

Amidst the daily dose of negativity in the lives of Filipinos, the youth remains hopeful. 2016 is looked upon by everyone as a Year of Change: a new leader, a new direction , and a brighter future for the nation. . What better way to express the desires of each optimistic soul than to be part of a big movement using music as a platform to influence positivity. This is what Fusion 2016 is all about: an avenue to voice out a young generation’s aspirations for a better Philippines.

For its launch, Fusion 2016 sought to involve ordinary Filipinos through crowd-sourced lyrics and materials that will become anthem of the event. Through school tours, messages of each student were amplified via TVC, jingles, online and radio broadcast materials. This enabled artists, music lovers and other stakeholders a venue for conveying their hopes and aspirations for the country.

On January 29, 2016, the movement will be celebrating by manifesting these messages of hope and change through a bigger music festival with better experience and bolder performances from the country’s top music artists. Collaboration of OPM members of different genres will be featured in one night. A whole day of world class Filipino music on different pocket stages, activity booths and other attractions will create excitement like no other concert has done before. Above all, this is an opportunity to be united with both artists and the Filipino people that utters the same battle-cry in imagining a better Philippines through music.

The success of Fusion 2015 wherein 35,000 attended the festival, local recording companies, the Department of Tourism and other organizations , Fusion 2016 is a continuation of Carat’s mission of elevating the music industry to the world stage. Powered by the Carat Play Event Team, the Fusion 2016 is envisioned to be a more spectacular show in 2016.

Among the artists to be featured are:

Sarah Geronimo
Bamboo
James Reid
Gary V.
Parokya ni Edgar
GerphilFlores
Aegis
Kyla
The Dawn
Noel Cabangon
El Gamma Penumbra
Slapshock
Chicosci
Gracenote
Callalily
And more surprise guests.

IMAGINATION Fusion 2016 will be held on January 29, 2016 at the SM MOA Concert Grounds. Tickets are available in 7-Eleven and SM Tickets.

How brands can improve their strategic planning for 2016

December of this year and January of next year is the time for companies to do their strategic planning.  For those working in the overwhelming majority of corporations, the annual planning process plays an essential role. In addition to formulating at least some elements of a company’s strategy for the next 12 to 18 months, the process results in a budget, which establishes the resource allocation map; sets financial, operating, and marketing targets, and aligns the management team on its strategic priorities. The operative question now is as companies go for the preparation of the strategic planning event, how can they plan properly for the brands they are pushing and the markets they are trying to conquer if they don't begin with understanding the media habits of their target audience and consumers?

This is where the input of Media Outlook 2016 comes in.

2016 will be an interesting and exciting year for the media industry in the Philippines as the National Elections and ASEAN integration take center stage in the country.

The Media Outlook 2016 will present more than the usual economic forecasts we get from different media groups. Very few forums touch on the topic of marketing communications, particularly trends and forecasts for the coming year. These relevant questions should be addressed – Will TV continue to be the dominant consumer touch point?, What is the future of TV?, What is the state of out-of-home and billboard advertising? How fast are Filipinos becoming digital? How’s uptake for radio and print media?

These are just some of the questions that a Panel of Experts will answer and provide information in the Media Briefing.
Who Should Attend

CMOs, Managing Directors, Advertising/Marketing Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Managers, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in media, advertising and marketing.

Discounts and Payment Scheme

PHP 5,999 + VAT inclusive of meals and kit

- Package of 5 Delegates + 1 Free
- 10% Discount to Past Delegates
- 20% Discount to Academe/Students/Government


----
The Resource Speaker and Experts:

1) Gabriel V. Buluran

General Manager
Kantar Media Philippines

Gabriel has close to 25 years experience in Media and Market Research, designing studies, managing data collection, and panel homes and data production.

He is currently managing the Client Servicing Team and National TV Audience Measurement (TV Ratings) Service in Mega Manila, Urban and Rural Philippines, where he is responsible for the overall management and direction of Kantar. He launched Kantar Media Philippines’ Radio Audience Measurement Service for KBP and the Radio Research Council in 2013 and developed the first Internet Audience Measurement Service for the Philippines 2014.

Before joining Kantar Media Philippines, Gabriel worked with ACNielsen Philippines. He joined the company as Associate Director of Nielsen Media Research, then went on to become the Director for Customized Research Operations.

Gabriel earned his degree in Bachelor of Arts major in Philosophy from Ateneo de Manila University.

2) Lloyd Tronco

Executive Director, Philippine Center
for Out-of-Home Media Research and Science (PhilCourse)

Lloyd Tronco is a stalwart in outdoor advertising in the Philippines. His first brush with outdoor advertising and Out-Of-Home media, started 30 years ago having grown up in a family business which provided billboard space in the Visayas and Mindanao. Having worked his way up in the family business, he became the General Manager of Tronco Advertising which is based in Bacolod by 1994.

In 2001, when Out-Of-Home media began gaining popularity in the Philippines due to the advent of digital tarpaulin printing, Lloyd Tronco was hired by McCann Erickson Philippines’ media unit, UniversalMcCann to be part of a team specializing in out-of-home media. At UniversalMcCann, he handled the Out-Of-Home media requirements of the agency including that of Coca-Cola, Cathay Pacific, Mastercard, and Globe Telecom, until early 2005.

Following the stint with UniversalMcCann, he set up a consultancy which developed the business of OOH media vendors and at the same time serving the Out-Of-Home media needs of various media agencies.

3) Jay Bautista

General Manager
Strategic Consumer and Media Incites

Jay is currently the General Manager of Strategic and Consumer Incites, Inc. (SCMI) which is a market and media research Start-up Company.

Prior to setting up his own company, he was Managing Director for Media at The Nielsen Company where he spent 19 years honing his skills in media research particularly in the field of advertising information and audience measurement covering traditional media (TV, Print, Radio, Cinema, Out of Home) and digital media (online and mobile).

He is currently a director of the Marketing and Opinion Research Society of the Philippines (MORES) where he was past President (2010) and co-chair of the Digital Measurement Board (DMB) of the Internet and Mobile Marketing Association of the Philippines (IMMAP) to which he served as director in 2013.

Jay earned his degree in AB Communication Arts from the Ateneo de Manila University and a Master’s in Business Administration degree from the University of the Philippines.

Media Outlook for 2016 to be held at Fairmont Makati, Dec. 15

2016 will be an interesting and exciting year for the media industry in the Philippines as the National Elections and ASEAN integration take center stage in the country.

The Media Outlook 2016 will present more than the usual economic forecasts we get from different media groups. Very few forums touch on the topic of marketing communications, particularly trends and forecasts for the coming year. These relevant questions should be addressed – Will TV continue to be the dominant consumer touch point?, What is the future of TV?, What is the state of out-of-home and billboard advertising? How fast are Filipinos becoming digital? How’s uptake for radio and print media?

These are just some of the questions that a Panel of Experts will answer and provide information in the Media Briefing.

The Panel of Experts is composed of the following:

1. Gabriel V. Buluran, General Manager, Kantar Media Philippines
2. Lloyd Tronco, Executive Director, PhilCourse
3. Jay Bautista, General Manager, Strategic Consumer and Media Incites, Inc.

KEY TOPIC PRESENTATIONS

I. Redefining Television by Gabriel V. Buluran, General Manager, Kantar Media Philippines

1. Redefining Television
2. Advertising Spend and Ratings in Radio and Print
3. The Audience Measurement Evolution
4. Advertising In An Evolved Environment

II. The Outlook for OOH by Lloyd Tronco, Executive Director, PhilCourse

1. Current OOH business landscape
2. Estimate of OOH’s reach
3. OOH Adspend
4. Who consumes OOH? (Are millennials attracted to Outdoor?)
5. Popular OOH executions used in 2015
6. Integrating OOH with Digital
 
III. 2016 Media Insights Study Highlights by Jay Bautista, General Manager, Strategic Consumer and Media Incites, Inc.

1. The Millennial Pinoy
2. Popular Touch Points
3. The digital landscape (Online and Mobile)
4. 2016 Outlook and impact on the Elections

Who Should Attend

CMOs, Managing Directors, Advertising/Marketing Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Managers, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in media, advertising and marketing.

Discounts and Payment Scheme

PHP 5,999 + VAT inclusive of meals and kit

- Package of 5 Delegates + 1 Free
- 10% Discount to Past Delegates
- 20% Discount to Academe/Students/Government


----
The Resource Speaker and Experts:

1) Gabriel V. Buluran

General Manager
Kantar Media Philippines

Gabriel has close to 25 years experience in Media and Market Research, designing studies, managing data collection, and panel homes and data production.

He is currently managing the Client Servicing Team and National TV Audience Measurement (TV Ratings) Service in Mega Manila, Urban and Rural Philippines, where he is responsible for the overall management and direction of Kantar. He launched Kantar Media Philippines’ Radio Audience Measurement Service for KBP and the Radio Research Council in 2013 and developed the first Internet Audience Measurement Service for the Philippines 2014.

Before joining Kantar Media Philippines, Gabriel worked with ACNielsen Philippines. He joined the company as Associate Director of Nielsen Media Research, then went on to become the Director for Customized Research Operations.

Gabriel earned his degree in Bachelor of Arts major in Philosophy from Ateneo de Manila University.

2) Lloyd Tronco

Executive Director, Philippine Center
for Out-of-Home Media Research and Science (PhilCourse)

Lloyd Tronco is a stalwart in outdoor advertising in the Philippines. His first brush with outdoor advertising and Out-Of-Home media, started 30 years ago having grown up in a family business which provided billboard space in the Visayas and Mindanao. Having worked his way up in the family business, he became the General Manager of Tronco Advertising which is based in Bacolod by 1994.

In 2001, when Out-Of-Home media began gaining popularity in the Philippines due to the advent of digital tarpaulin printing, Lloyd Tronco was hired by McCann Erickson Philippines’ media unit, UniversalMcCann to be part of a team specializing in out-of-home media. At UniversalMcCann, he handled the Out-Of-Home media requirements of the agency including that of Coca-Cola, Cathay Pacific, Mastercard, and Globe Telecom, until early 2005.

Following the stint with UniversalMcCann, he set up a consultancy which developed the business of OOH media vendors and at the same time serving the Out-Of-Home media needs of various media agencies.

3) Jay Bautista

General Manager
Strategic Consumer and Media Incites

Jay is currently the General Manager of Strategic and Consumer Incites, Inc. (SCMI) which is a market and media research Start-up Company.

Prior to setting up his own company, he was Managing Director for Media at The Nielsen Company where he spent 19 years honing his skills in media research particularly in the field of advertising information and audience measurement covering traditional media (TV, Print, Radio, Cinema, Out of Home) and digital media (online and mobile).

He is currently a director of the Marketing and Opinion Research Society of the Philippines (MORES) where he was past President (2010) and co-chair of the Digital Measurement Board (DMB) of the Internet and Mobile Marketing Association of the Philippines (IMMAP) to which he served as director in 2013.

Jay earned his degree in AB Communication Arts from the Ateneo de Manila University and a Master’s in Business Administration degree from the University of the Philippines.