Christie showcases applications, experiences and innovations for location-based entertainment at Asian Attractions Expo 2016

SHANGHAI – (June 14, 2016) – Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is showcasing a range of innovative digital applications and experiences that are ideal for location-based entertainment at the Asian Attractions Expo 2016, taking place at the Shanghai New International Expo Center, June 14-16.

At booth no. 1182, visitors can learn more about how unique forms of visual technologies are designed and deployed by entertainment designers, operators and owners to create the most exciting experiences of the future. They can also interact with digital specialists from Christie 360, a highly specialized team dedicated to creating high-impact experiential media and interactive multiplatform applications suited for location-based entertainment venues such as theme parks, museums and tourist attractions.



“Christie has evolved from its roots as a pure engineering and product-driven organization to one that delivers large-scale visual experiences. We possess the technology and expertise to help industry partners and clients define digital media strategies and deliver next-generation installations that deliver superior ROI,” said Denys Lavigne, Senior Director, Global Christie 360. “From 3D mapping on art, interactive architectural media and VR applications, we look forward to demonstrating how Christie’s visual technologies, combined with creativity and innovation, can lead to new trends that enhance the visitor experience at large-scale venues.”

Since its inception, Christie 360 has worked on projects around the world and pushed the boundaries in how branded digital media can be used in different type of environments. These include a spectacular projection mapping on glass art in collaboration with renowned glass artist Dale Chihuly for Barneys New York, a large gesture interactive video wall for Gateway Cascades Casino in Canada, and an immersive corridor & experiential hub for cinema operator Cinemaxx in Indonesia.

“Christie has the capability and solutions to deliver powerful visual experiences. Our avant-garde showcase developed by Christie 360 at this year’s Asian Attractions Expo is a case in point,” commented Jason Pei, Deputy General Manager, Christie China. “From smaller-scale events and environments to large venues, shows and attractions, our reliable end-to-end solutions and services are well placed to ignite visitors’ senses, assist entertainment destinations to draw repeat visitors and entice new guests.”

Lin Yu, Vice President, Christie Asia Pacific, added, “Our participation in the Asian Attractions Expo is both timely and essential, given that major theme park openings and rising investment will continue to drive the market over the next five years and annual attendance is anticipated to reach 540 million in 2019. With our strong R&D culture and a history of innovation, we are well-positioned to leverage on the rapid growth of this industry by constantly pushing the boundaries of visual technologies to help our partners create and deliver the world’s best shared experiences.”

Christie MicroTiles​ making an impact at the Show

Over at Falcon’s Treehouse’s and the Themed Entertainment Association’s (TEA) booths at No. 1414 and No. 2176 respectively, Christie is featuring an array of its award-winning Christie® MicroTiles® – the ultimate digital canvas for delivering amazing image quality, and vibrant, true-to-life colors in almost any shape and size. Arranged in a 50-unit configuration at Falcon’s Treehouse’s booth, and a four tall and six wide array at the TEA booth, Christie MicroTiles display a variety of highly engaging content that captivate visitors and turn heads.

Renowned for their ability to maintain color depth, high contrast and high brightness at 3200K color temperature, Christie MicroTiles deliver ultra-high resolution images and lifelike colors in a variety of entertainment applications.

Organized by the International Association of Amusement Parks and Attractions (IAAPA), the annual Asian Attractions Expo is the region’s premier global conference and trade show for the attractions industry. An estimated 7,000 industry professionals from 65 countries are expected to take part in the event, with a trade show floor showcasing products and services from more than 300 companies across all sectors in the attractions realm.

About Christie

Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

How brands can improve their strategic planning for 2016

December of this year and January of next year is the time for companies to do their strategic planning.  For those working in the overwhelming majority of corporations, the annual planning process plays an essential role. In addition to formulating at least some elements of a company’s strategy for the next 12 to 18 months, the process results in a budget, which establishes the resource allocation map; sets financial, operating, and marketing targets, and aligns the management team on its strategic priorities. The operative question now is as companies go for the preparation of the strategic planning event, how can they plan properly for the brands they are pushing and the markets they are trying to conquer if they don't begin with understanding the media habits of their target audience and consumers?

This is where the input of Media Outlook 2016 comes in.

2016 will be an interesting and exciting year for the media industry in the Philippines as the National Elections and ASEAN integration take center stage in the country.

The Media Outlook 2016 will present more than the usual economic forecasts we get from different media groups. Very few forums touch on the topic of marketing communications, particularly trends and forecasts for the coming year. These relevant questions should be addressed – Will TV continue to be the dominant consumer touch point?, What is the future of TV?, What is the state of out-of-home and billboard advertising? How fast are Filipinos becoming digital? How’s uptake for radio and print media?

These are just some of the questions that a Panel of Experts will answer and provide information in the Media Briefing.
Who Should Attend

CMOs, Managing Directors, Advertising/Marketing Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Managers, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in media, advertising and marketing.

Discounts and Payment Scheme

PHP 5,999 + VAT inclusive of meals and kit

- Package of 5 Delegates + 1 Free
- 10% Discount to Past Delegates
- 20% Discount to Academe/Students/Government


----
The Resource Speaker and Experts:

1) Gabriel V. Buluran

General Manager
Kantar Media Philippines

Gabriel has close to 25 years experience in Media and Market Research, designing studies, managing data collection, and panel homes and data production.

He is currently managing the Client Servicing Team and National TV Audience Measurement (TV Ratings) Service in Mega Manila, Urban and Rural Philippines, where he is responsible for the overall management and direction of Kantar. He launched Kantar Media Philippines’ Radio Audience Measurement Service for KBP and the Radio Research Council in 2013 and developed the first Internet Audience Measurement Service for the Philippines 2014.

Before joining Kantar Media Philippines, Gabriel worked with ACNielsen Philippines. He joined the company as Associate Director of Nielsen Media Research, then went on to become the Director for Customized Research Operations.

Gabriel earned his degree in Bachelor of Arts major in Philosophy from Ateneo de Manila University.

2) Lloyd Tronco

Executive Director, Philippine Center
for Out-of-Home Media Research and Science (PhilCourse)

Lloyd Tronco is a stalwart in outdoor advertising in the Philippines. His first brush with outdoor advertising and Out-Of-Home media, started 30 years ago having grown up in a family business which provided billboard space in the Visayas and Mindanao. Having worked his way up in the family business, he became the General Manager of Tronco Advertising which is based in Bacolod by 1994.

In 2001, when Out-Of-Home media began gaining popularity in the Philippines due to the advent of digital tarpaulin printing, Lloyd Tronco was hired by McCann Erickson Philippines’ media unit, UniversalMcCann to be part of a team specializing in out-of-home media. At UniversalMcCann, he handled the Out-Of-Home media requirements of the agency including that of Coca-Cola, Cathay Pacific, Mastercard, and Globe Telecom, until early 2005.

Following the stint with UniversalMcCann, he set up a consultancy which developed the business of OOH media vendors and at the same time serving the Out-Of-Home media needs of various media agencies.

3) Jay Bautista

General Manager
Strategic Consumer and Media Incites

Jay is currently the General Manager of Strategic and Consumer Incites, Inc. (SCMI) which is a market and media research Start-up Company.

Prior to setting up his own company, he was Managing Director for Media at The Nielsen Company where he spent 19 years honing his skills in media research particularly in the field of advertising information and audience measurement covering traditional media (TV, Print, Radio, Cinema, Out of Home) and digital media (online and mobile).

He is currently a director of the Marketing and Opinion Research Society of the Philippines (MORES) where he was past President (2010) and co-chair of the Digital Measurement Board (DMB) of the Internet and Mobile Marketing Association of the Philippines (IMMAP) to which he served as director in 2013.

Jay earned his degree in AB Communication Arts from the Ateneo de Manila University and a Master’s in Business Administration degree from the University of the Philippines.

Media Outlook for 2016 to be held at Fairmont Makati, Dec. 15

2016 will be an interesting and exciting year for the media industry in the Philippines as the National Elections and ASEAN integration take center stage in the country.

The Media Outlook 2016 will present more than the usual economic forecasts we get from different media groups. Very few forums touch on the topic of marketing communications, particularly trends and forecasts for the coming year. These relevant questions should be addressed – Will TV continue to be the dominant consumer touch point?, What is the future of TV?, What is the state of out-of-home and billboard advertising? How fast are Filipinos becoming digital? How’s uptake for radio and print media?

These are just some of the questions that a Panel of Experts will answer and provide information in the Media Briefing.

The Panel of Experts is composed of the following:

1. Gabriel V. Buluran, General Manager, Kantar Media Philippines
2. Lloyd Tronco, Executive Director, PhilCourse
3. Jay Bautista, General Manager, Strategic Consumer and Media Incites, Inc.

KEY TOPIC PRESENTATIONS

I. Redefining Television by Gabriel V. Buluran, General Manager, Kantar Media Philippines

1. Redefining Television
2. Advertising Spend and Ratings in Radio and Print
3. The Audience Measurement Evolution
4. Advertising In An Evolved Environment

II. The Outlook for OOH by Lloyd Tronco, Executive Director, PhilCourse

1. Current OOH business landscape
2. Estimate of OOH’s reach
3. OOH Adspend
4. Who consumes OOH? (Are millennials attracted to Outdoor?)
5. Popular OOH executions used in 2015
6. Integrating OOH with Digital
 
III. 2016 Media Insights Study Highlights by Jay Bautista, General Manager, Strategic Consumer and Media Incites, Inc.

1. The Millennial Pinoy
2. Popular Touch Points
3. The digital landscape (Online and Mobile)
4. 2016 Outlook and impact on the Elections

Who Should Attend

CMOs, Managing Directors, Advertising/Marketing Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Managers, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in media, advertising and marketing.

Discounts and Payment Scheme

PHP 5,999 + VAT inclusive of meals and kit

- Package of 5 Delegates + 1 Free
- 10% Discount to Past Delegates
- 20% Discount to Academe/Students/Government


----
The Resource Speaker and Experts:

1) Gabriel V. Buluran

General Manager
Kantar Media Philippines

Gabriel has close to 25 years experience in Media and Market Research, designing studies, managing data collection, and panel homes and data production.

He is currently managing the Client Servicing Team and National TV Audience Measurement (TV Ratings) Service in Mega Manila, Urban and Rural Philippines, where he is responsible for the overall management and direction of Kantar. He launched Kantar Media Philippines’ Radio Audience Measurement Service for KBP and the Radio Research Council in 2013 and developed the first Internet Audience Measurement Service for the Philippines 2014.

Before joining Kantar Media Philippines, Gabriel worked with ACNielsen Philippines. He joined the company as Associate Director of Nielsen Media Research, then went on to become the Director for Customized Research Operations.

Gabriel earned his degree in Bachelor of Arts major in Philosophy from Ateneo de Manila University.

2) Lloyd Tronco

Executive Director, Philippine Center
for Out-of-Home Media Research and Science (PhilCourse)

Lloyd Tronco is a stalwart in outdoor advertising in the Philippines. His first brush with outdoor advertising and Out-Of-Home media, started 30 years ago having grown up in a family business which provided billboard space in the Visayas and Mindanao. Having worked his way up in the family business, he became the General Manager of Tronco Advertising which is based in Bacolod by 1994.

In 2001, when Out-Of-Home media began gaining popularity in the Philippines due to the advent of digital tarpaulin printing, Lloyd Tronco was hired by McCann Erickson Philippines’ media unit, UniversalMcCann to be part of a team specializing in out-of-home media. At UniversalMcCann, he handled the Out-Of-Home media requirements of the agency including that of Coca-Cola, Cathay Pacific, Mastercard, and Globe Telecom, until early 2005.

Following the stint with UniversalMcCann, he set up a consultancy which developed the business of OOH media vendors and at the same time serving the Out-Of-Home media needs of various media agencies.

3) Jay Bautista

General Manager
Strategic Consumer and Media Incites

Jay is currently the General Manager of Strategic and Consumer Incites, Inc. (SCMI) which is a market and media research Start-up Company.

Prior to setting up his own company, he was Managing Director for Media at The Nielsen Company where he spent 19 years honing his skills in media research particularly in the field of advertising information and audience measurement covering traditional media (TV, Print, Radio, Cinema, Out of Home) and digital media (online and mobile).

He is currently a director of the Marketing and Opinion Research Society of the Philippines (MORES) where he was past President (2010) and co-chair of the Digital Measurement Board (DMB) of the Internet and Mobile Marketing Association of the Philippines (IMMAP) to which he served as director in 2013.

Jay earned his degree in AB Communication Arts from the Ateneo de Manila University and a Master’s in Business Administration degree from the University of the Philippines.

Is Top Gear's Post On FB Actually An Extension Of Johnnie Walker's Joy Campaign?

In the wake of Monday's "carmaggedon" which snarled Metro Manila's thoroughfares, Top Gear Philippines posted a photo of motorists bringing out the drinks and some 'pulutan'.

While others may question the propriety of the post given that TGP advocates responsible driving, this publication zooms in on the brilliance of Diageo's genius, if indeed it was a campaign of theirs or their digital agency.

Advertising and Marketing Philippines is still trying to get word if this part of the "Joy" campaign seen on taxicabs, lamp post banners, billboards.

Regardless of whether this was contrived or not, the post could also reinforce the communications of an older Johnnie Walker campaign.  Keep Walking.

Image from a screen capture including a photo from Geoffrey Barrientos

Rappler Makes A Public Apology To Mar Roxas And The Filipino People

As the Laglag Bala issue continues to go on, Rappler somehow published a visual which put presidentiable Mar Roxas in a position that could set him back.

Rappler has released this visual on its Facebook Page to apologize to Mar and the public it serves.

 

Jay Bautista Shares Latest Findings In E-Commerce Summit

Internet and E-Commerce Research industry heavyweight Jay Bautista will be sharing his latest findings and insights on how the e-commerce market and user demographic is changing - that entrepreneurs need to know. Learn from his findings as it will be shared at the E-Commerce Entrepreneurs Summit on August 29 at BEST WESTERN PLUS Antel Hotel. Folks can still register for this event at http://ecommercebootcamp.digitalfilipino.com/course/e-commerce-entrepreneurs-summit-manila-2015-2/

Christie India Celebrates Opening of New Expanded Facility in Bangalore

BANGALORE, India – (August 17, 2015) – Christie®, a global visual technology company, is pleased to announce the opening of its expanded facility in India, which was officially inaugurated at an event attended by customers and business partners in the country, as well as senior members of the Christie management team on August 14.

The reception area of Christie India's new facility

Located in the International Technology Park in Bangalore, a major IT hub in India’s Silicon Valley, the new premises will provide a superior level of service and support to Christie’s clients and partners in India, which clearly reflects Christie’s ongoing commitment to the Indian market, which has seen tremendous growth and potential in recent years.

The reception area of Christie India’s new facility
Occupying over 13,500 square feet, Christie India’s new home is three times larger than its former premises situated within the same industrial park. It hosts a vast area devoted to warehousing, a conference room with full AV facilities, “Inspire, Create, Experience” (I.C.E) showrooms for displaying Christie’s latest technologies and staging live demos, a full-fledged service center, as well as a clean room for performing cleaning and repairs of light engines for cinema projectors. This makes Christie India the first office in the Asia Pacific region to be equipped with a clean room facility.

Among the products on display in the I.C.E showrooms are the Christie® MicroTiles®, Christie® Entero™ HB 67-inch display cubes, Christie Phoenix video wall controllers, Christie FHD552-X HD LCD panels, Christie QuadHD84 LCD panel, and the Christie HD14K-M 3DLP® projectors driven by the Christie Spyder X20 video processor. In addition, Christie’s state-of-the-art digital cinema projectors, crafted and built for entertainment environments, will be available for demonstrations. The showcased products will be refreshed on a regular basis so that customers can experience the latest and most up-to-date visual solutions.

Rajesh Patkar, Deputy General Manager of Christie
India (left) showing guests around the I.C.E. showrooms

“I would like to congratulate Christie India on the official opening of its new and bigger facility. India is one of our key markets in Asia and the new office will help to expand our presence and deepen our synergistic relationships with our local partners and customers in India,” said Lin Yu, vice president, Christie Asia Pacific. “We have seen significant growth in the Indian market and there’s continued strong potential for our full spectrum of comprehensive visual solutions. As a leader with more than 85 years of experience in the visual industry, we are definitely well-prepared to support the growth in the Indian market.”

Projection mapping demonstration in the I.C.E
showroom using two Christie HD14K-M projectors

Michael Bosworth, general manager, Christie India, added, “The opening of our new facility marks a new milestone for Christie in India. It represents our continued and sustained efforts in staying ahead of the competition and constantly meeting the needs of all our customers and partners who have supported us over the years. With the bigger and better facilities for sales, servicing and warehousing, I’m confident that we can provide better response and assistance to all our customers on technical, sales and related issues in a shorter turnaround time.”

Christie has had a strong presence in the Indian market for more than 10 years. Working with its established partner network, Christie India has accomplished a number of firsts in the visual solutions industry. It is the first company to offer 20,000-lumen high-brightness projectors for sale in India, and the first and only company to date to accomplish fixed-installed video mapping projects in the country.

Among its list of widely-acclaimed projects include the Old Fort and Guru Tegh Bahadur Memorial Park in Delhi, the brilliant projection mapping performance on the facades of Jodphur’s renowned Umaid Bhawan Palace, and the deployment of close to 200 Christie Roadster Series projectors for last year’s general elections, which was the largest deployment of Christie projectors for a single event in India to date. Today, Christie India is the leading player in high brightness rental staging market in India.


About Christie®

Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com. 


“Christie” is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries. DLP® is a registered trademark of Texas Instruments


For more information contact:
CHAN Tsung Yi
Public Relations Manager
Asia Pacific  
Phone: + 65 6877 8793  
Email: tsungyi.chan@christiedigital.com

Events and BTL Companies Seen Adapting To The Digital Shift

With the rise of digital media and smartphone usage, the demands for a digital component within brand activations and below-the-line activities are more evident.

Gone are the days when Events and Below The Line companies were simply tasked to do sampling and promo.  Even Barangay level activations now require a digital twist.

To make BTL and events companies fully understand the shift in media consumption and the corresponding behavior of the audience, some BTL agencies have resorted to calling on media gurus like ex-Nielsen guy, Jay Bautista, and Kantar GM, Gabs Buluran for In-House talks which help the attendees grasp the impact of today's media environment.

For queries on bespoke In-House seminars, you may email martinezeno ( @ ) gmail.com

Digital Out-Of-Home Media Lectured At Nestlé Brand University

Out-of-home media veterans Bing Kimpo and Lloyd Tronco recently shared their expertise on Digital Signage and Digital Out-Of-Home media at the Nestlé Brand University, which took place at EDSA Shangrila Hotel on July 27, 2015.

Digital Signage and Digital Out-Of-Home media is the least discussed among digital channels despite the fact that most award winning digital campaigns employ DOOH as a component.

In attendance were the various brand managers of Nestlé Philippines, Inc.

Click here for OOH Marketplace:

 

Starcom Is Media Agency Of The Year

Congratulations to Starcom for winning 2014 Media Agency of the Year and winning the Media Excellence Award!  Great start for Leah Besa-Jimenez and team.

Photos from Oyie Pingol.

A New Media Agency Alliance Emerges With Venus at the Helm

There was a time when we thought that resurfacing from retirement was the domain of one man - the late Meckoy Quiogue.  Now, it seems like we're having a deja vu.  Venus Navalta is definitely on the scene and there is no better time to do the same as what Meckoy has done than now.

Two big events take place in Venus' life this month.  The start of something new at Interpublic in the Philippines, and of course, her birthday at the end of June.

The highly respected Venus comes out of retirement (again) to move into a role as technical advisor of Interpublic Group Philippines, in what could prove to be one of the biggest people moves for 2015 in the Philippines.  Venus comes full circle as she returns to the company where she spent 17 years of her career.

We all recall the influence Venus had for many years in a number of senior roles at IPG-owned McCann Worldgroup, arguably the Philippines the most powerful agency, where she oversaw both creative and media.

Venus' last agency position was as president of Zenith Optimedia Philippines which she left in February last year after a three-year stint to take a break from the industry and spend time with the family.

In an exciting move which will create a force to reckon with, the agency Venus will oversee partners with TouchDDB in order to create a new entity to blaze the trails in media marketing.

With all eyes trained on this new alliance, the industry expects the emergence of ex-UniversalMcCann veterans gravitating towards the new power team.

Now, advertising is really more fun in the Philippines!

Xurpas Acquires Quick.ly

Xurpas, the consumer technology firm of Philippines announced on May 18 that it had bought 666,666 shares of American start-up Quick.ly’s preferred shares at $1.50 per share for a total investment of $999,999. Xurpas acquired 4.5 percent stake for almost $1 million in Quick.ly, which represents its first investment outside Asia.

Idealab is the parent company of Quick.ly. It was founded earlier this year in Delaware, U.S. The American start-up is a search engine for mobile devices and aims to provide what the user is looking for more quickly.

“Expansion has always been on the top of the list of company’s priorities. It is the main reason why we decided to raise money through last year’s initial public offering (IPO). The acquisition of new distribution channels and world-class products will help the company to continue this expansion. The company is extremely pleased and honored to be an investor in Quick.ly,” Xurpas CEO and president Nix Nolledo said. The Philippine-based company raised $30.4 million through its initial public offering six months ago.

On the path of expansion

Xurpas’ portfolio of investments has expanded with Quick.ly becoming the fifth company in its list of acquisitions. The local firm’s earlier acquisitions include: Storm Flex Systems, local HR-tech firm, Singapore-based Altitude Games, Singapore-based multi-player games platform MatchMe and PT Sembilan Digital Investama, which is the owner of a mobile content company Ninelives, based out of Indonesia.

The company said it has charted a regional expansion plan by introducing “truly innovative” products and this investment into a company with “cutting edge technology” advances its goal. “We are both proud and humbled to be an investor in Quick.ly,” Nolledo added.

About Xurpas

Xurpas is a technology company for mobile users, which focuses on the production and improvement of digital services and products. Xurpas specializes in mobile commerce, online casual games, peer to peer mobile airtime credit transfers, messaging and social discovery applications,  call/SMS or data bundles.

Xurpas manages four casual game products in the Philippines: Grabagold, PlaySmart, Globe Games with Friends and Run Run Super V. These games are considered the largest casual games community in the Philippines and have over four million active users per month.

Xurpas’s net profit grew by 27 percent from the last year to P59.2 million in the first quarter, as enterprise businesses and mobile consumer boosted revenues. For the first quarter of 2015, revenues rose to 52 percent to P132.23 million, from P86.76 million in the previous year. Xurpas credited the jump in revenues to strong growth in its mobile enterprise and mobile consumer businesses.

Cool digital signage execution in Australia by Coke

Coca-Cola and OOH vendor JCDecaux recently won the award for "Best Use of a Special Build" as part of the Australian Outdoor Media Association’s Q4 Creative Collection Competition.  According to an announcement from JCDecaux, the winning campaign made use of a novel digital signage screen/Coke dispenser to deliver audiences a cold drink during Australia’s hot summer months, according to the outdoor advertiser's website:

Despite being one of the most well-known brands in the world, Coca-Cola wanted to drive the knowledge and popularity of their global brand in an increasingly hard to reach youth market. To engage this audience and get them talking, drastic changes to the original can were made — the cans shrunk to a smaller 250 ml size and became available in six new colors.

To promote this campaign UM, Coca-Cola and JCDecaux teamed up to create a first in Australian OOH with a Digital, Fridge Dispenser all in one panel. The multiplatform approach played into the social media hype by the use of a hashtag #colouryoursummer.

Through social media and the use of the #colouryoursummer hashtag, the changes to the brand were shared and drove momentum behind the word-of-mouth campaign.

The digital screen engaged by asking the audience to interact and rotate the colorful cans located on the screen — the reward was an ice cold Coke in one of the new smaller-sized cans.

Watch the digital signage drink dispenser in action in the video below:

Click here for OOH Marketplace:

Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More

That Creepy Billboard On EDSA

People have been talking about it.  It is there.  It is real. 

Netizens have been getting the creeps from a short footage currently being shown on an LED billboard on the northbound lane of EDSA.  The footage is a silhouette of a little girl on a swing.

It's as creepy as seeing a rocking chair rock on its own without anyone on it.

Both the Manila Bulletin and Adobo Magazine have consulted with Lloyd Tronco, an industry expert in outdoor advertising to get his opinion on what this really is.

Tronco says, "It could just be filler material inserted to use up the gaps between ads and other public service announcements". He continues to say, "Either that, or if you see that there are other TV networks currently advertising on that same LED board, it could be a teaser for a new program for the advertised network."

Then again, we called the owner of the LED board and they said that they didn't know about it!  So did this material just pop up even without the owner knowing?

Talk about a really interactive billboard!

Click here for OOH Marketplace:

Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More

Cute McDonald's Ad Reminds You of Sesame Street

It's amazing how they created this McDonald's advertisement!  It really reminds you of a segment in Sesame Street a long time ago.

Click here to watch the video.

Startup Marketing Rx

Startup Marketing Rx 

There is no doubt that there are lots of Philippine Startups with a great idea, superb backend, and highly competent founders in the realm of technology.  The usual missing link though is ...Marketing!

This is where Startup Marketing Rx comes in.  Buzz me if you need any help in this area.  Outright, I'll tell you that the charge is highly affordable.  I might even give it for free if I enjoy the consultation session and want to treat your startup as a passion project.

Credentials?  I'm an ex-ad agency person (McCann-Erickson Philippines), Certified Digital Marketer, perhaps the only CDM specializing in Digital Out-Of-Home Media, speaker in various seminars and fora in media ( e.g. http://advertisingphilippines.blogspot.com/2014/12/media-outlook-2015-ooh-measurement-notes.html ).

http://ph.linkedin.com/in/digitalhacienda/en