Digital Marketing Multiplied

The country's very first digital congress, the "IMMAP DigiCon, The Power of X: Digital Multiplied", hosted by the Internet and Mobile Marketing Association of the  Philippines (IMMAP), promises to be as enlightening  and exciting as the first event hosted by IMMAP 10 years ago.

"This groundbreaking event will be like no other that IMMAP has hosted in the past - more attendees, more learning tracks and most importantly, an even bigger line-up of speakers who will talk about everything digital in the 21st Century. Collectively, they will share their thoughts on this industry that is taking the world by storm", says Donald Lim, Chief Digital Officer of ABS-CBN and touted as the founding father of digital marketing in the country.

The digital landscape in the Philippines continues to evolve at an unprecedented pace; as such, the congress is the perfect venue for the country's digital marketers to keep in step and to learn from digital marketing experts from all over the world, who will share their  knowledge during the 3-day event.

"More industries today are now going purely digital and we are expecting this kind of transformation among many more companies in the future", Lim adds.

For the first time, through "The Power of X: Digital Multiplied", IMMAP fuses together other regular digital marketing conferences - the Mobile Marketing Summit, Digital Commerce Summit, and the IMMAP Summit - into one event, expecting to draw around 3,000 delegates from various industries across the country.

Lim says this congress will be 10 times bigger than before as IMMAP once again enjoins members of the Philippine digital marketing industry and demonstrates to them how brands can grow exponentially with the power of digital, multiplied.

Why "Power of X"? Lim explains that "X" is one of the most powerful letters in the alphabet. It has many possible usages, but it also stands for the unknown. "When it comes to digital, it's up to you to determine what 'X' stands for. In many ways, digital is still misunderstood , and so it gets the 'X' mark or is crossed out of an advertiser's consideration list. How will you be able to amplify your brand in the digital space? It's for you to define your 'X'', he says.

The IMMAP DigiCon will have 10 subject matter tracks and 10 speakers in each track, for a total of 100 speakers. The topics for the 10 tracks include "Branding and Marketing", "Content and Distribution", "Start-ups", "Creatives", "Social and Search", "eCommerce and Payment", "Marketing Technology", "CRM, Data and Analytics", "Research and Measurement", and "Media and Ad Networks".

The likes of Dan Neary, Vice President for Asia of Facebook, Wendy Hogan, Head of Strategy and Marketing Transformation of Oracle, and chief executivesof local companies like Ernest Cu, CEO of Globe Telecom, Kenneth Yang, President and CEO of Golden Arches Development Corp., Fred Uytengsu, President and CEO of Alaska Milk Corp., will be on hand to speak during the plenary sessions. Meanwhile, Sunita Kaur of Spotify, Anna Liechtenstein, Global Chief Startegy Officer of Havas Media, Paul Azzola, COO of PayMaya Philippines, Guy Hearn, Chief Innovation Officer of Omnicom Media Group, Simon Kahn, Chief Marketing Officer of Google Asia Pacific, Gwendolyn Regin, Head of Strategy and Business Development of Asia Mashable, and Sandhya Devanathan of Facebook SEA,to name a few, will be among the 100 speakers expected to provide the learning and sharing of knowledge on digital marketing in the 21st Century.

"Trust is earned, not given... CNN Philippines will continue to provide information you can trust on TV and digital platforms."
- Armie Jarin Bennett, Executive Vice President / Managing Editor, CNN Philippines

"Creativity offers us the ability to reduce, the ability to get things down to the simplest possible form.
 Creativity demands simplicity. You cannot be creative unless you make things simple."
- David Guerrero of BBDO

"Digital is the only type of medium that allows you to react as fast as you get the message."
- Tonypet Sarmiento of Havas Media Ortega

The first "IMMAP DigiCon, The Power of X: Digital Multiplied", will be held on October 10-12, 2016 at the Philippine International Convention Center, Vicente Sotto Street, Cultural Center of the Philippines Complex, Pasay City. For more information and registration details, go to www.immap.com.ph or www.powerofx.ph. Also, visit Facebook page, www.facebook.com/immapPH/ and Twitter, @immapPH.

IMMAP Launches the Power of X

IMMAP announced it's 10th internet and mobile marketing summit during it's general membership meeting at Diamond Residences, Makati on April 19, 2016 (Wednesday). The event will take place on October 10-12, 2016 at the PICC.

According to IMMAP, every corporation, start up companies, and digital marketers must not miss out on this prestigious event. But what makes this event so special?

The main message of the general membership meeting is focused on digital news and updates, pointing out how crucial the change and growth in digital media and marketing is, and why every digital marketer must innovate and adapt to this trend.

The meeting was jumpstarted with an introduction speech was made by Eduardo Mapa Jr. He is the Chief Innovation Officer of Havas Media China, and has over 25 years of experience in advertising and marketing. The main message of his speech is that the growth of digital media is a trend that no one can stop. Digital is already mainstream, and it is at the heart of everything. From consumer behavior to business operations, digital will affect it.

Donald Lim, who was the second speaker and also the founding president of IMMAP, casted the vision that every business must change Be disrupt or get disrupted by the exponential advancement of technology in this digital age. He communicated this powerful message by showing a video of a first world traditional advertising agency who stopped operating all because they choose to ignore what is happening around them.

The final speaker was Sandiya, a digital marketing practitioner from Facebook. Sandiya showed statistical data's of the consumer behavior in southeast Asia. Her message revolved around the following:

1. Mobile Moves People

- Teenagers spend their on mobile.

- Average time spent: 3 hours per day on mobile in the Philippines.

2. When it comes to time on mobile, apps rule.

- 56% of all time spent on

3. 8 out of 10 people in southeast Asia check their mobile phone while watching TV.

What these data means to brands and marketing is that businesses and digital marketers must build their strategy on mobile.

With all these news and updates, IMMAP aims to cover the height and breadth of the digital marketing landscape through its biggest digital conference: The Power of X: 10th Internet and Mobile Marketing Summit.

This Digital Congress will tackle 10 key tracks of Digital Marketing - from research and measurement to content and distribution, featuring 100+ speakers from Facebook, Google, Twitter, Spotify, Waze, Comscore, Havas, TBWA, Near, and more.

Brandon Jones is Keynote for the 9th IMMAP Summit

Brandon William Jones, Google’s Head of US Product Operations will be this year’s keynote speaker at the Internet and Mobile Marketing Association of the Philippines (IMMAP) Summit. This year’s theme is Disrupted Economies: How Digital is Reshaping the World. Topics to be discussed will span how digital is shaking up our everyday- from taking cabs to planning our vacations to developing products and creating brand experiences for our customers. Over 500 delegates will attend this two-day event happening at the SMX Aura from September 10 to 11, 2015.

“Digital has gone beyond just marketing and advertising. It now permeates every aspect of our life, disrupting businesses, changing habits, shaping societies.  It is no longer a choice to make digital a part of a company’s core strategies but is a given to survive a constantly-shifting business environment,” says Mench Viduya-Dizon, IMMAP Summit co-Chair.

She adds, “In the past, the focus was more on advertising and marketing. Digital has gone beyond that and so the 2015 Summit wants to reflect this. This year, five key topics touch on how digital has evolved into the various aspects of the business environment: Reputation Economy, Attention Economy, Collaborative Economy, Convenience Economy and Start-Up Economy.  We also shine a spotlight this year on the exciting start-up scene in the Philippines and how this has fuelled further disruption in various local industries.”

Disrupted Economies: How Digital is Reshaping the World features more than 50 speakers that will create that buzz of thought-provoking talks.  This year’s keynote, Brandon Jones, heads US Product Operations for 7 of Google’s technology products, including Google Cardboard. Brandon’s product portfolio ranges from pre-launch to mature products, with up to hundreds of millions of users a day. Brandon has accumulated over 10 years of experience and has managed large teams, driving initiatives around scaling, operational improvement and structural realignment. He holds an MBA from Harvard University.

“It is crucial that the IMMAP Summit reflects the new normal in society—but a new normal that many of us might still be resisting. The disrupted economies that shall be featured during the Summit present a reality check: This is how the world is now turning, and we may just get lost if we don’t turn with it,” shares Norman Agatep, IMMAP president.

Trademark events like the Summit and the Boomerang Awards, and the Certified Digital Marketing Programs help bolster IMMAP’s role in the industry.   According to Agatep, “Both IMMAP and the Summit have continued to remain relevant in its almost ten years by mirroring the rapid changes in our industry.”

http://www.immap.com.ph/news/brandon-jones-is-keynote-for-the-9th-immap-summit/

Xurpas Acquires Quick.ly

Xurpas, the consumer technology firm of Philippines announced on May 18 that it had bought 666,666 shares of American start-up Quick.ly’s preferred shares at $1.50 per share for a total investment of $999,999. Xurpas acquired 4.5 percent stake for almost $1 million in Quick.ly, which represents its first investment outside Asia.

Idealab is the parent company of Quick.ly. It was founded earlier this year in Delaware, U.S. The American start-up is a search engine for mobile devices and aims to provide what the user is looking for more quickly.

“Expansion has always been on the top of the list of company’s priorities. It is the main reason why we decided to raise money through last year’s initial public offering (IPO). The acquisition of new distribution channels and world-class products will help the company to continue this expansion. The company is extremely pleased and honored to be an investor in Quick.ly,” Xurpas CEO and president Nix Nolledo said. The Philippine-based company raised $30.4 million through its initial public offering six months ago.

On the path of expansion

Xurpas’ portfolio of investments has expanded with Quick.ly becoming the fifth company in its list of acquisitions. The local firm’s earlier acquisitions include: Storm Flex Systems, local HR-tech firm, Singapore-based Altitude Games, Singapore-based multi-player games platform MatchMe and PT Sembilan Digital Investama, which is the owner of a mobile content company Ninelives, based out of Indonesia.

The company said it has charted a regional expansion plan by introducing “truly innovative” products and this investment into a company with “cutting edge technology” advances its goal. “We are both proud and humbled to be an investor in Quick.ly,” Nolledo added.

About Xurpas

Xurpas is a technology company for mobile users, which focuses on the production and improvement of digital services and products. Xurpas specializes in mobile commerce, online casual games, peer to peer mobile airtime credit transfers, messaging and social discovery applications,  call/SMS or data bundles.

Xurpas manages four casual game products in the Philippines: Grabagold, PlaySmart, Globe Games with Friends and Run Run Super V. These games are considered the largest casual games community in the Philippines and have over four million active users per month.

Xurpas’s net profit grew by 27 percent from the last year to P59.2 million in the first quarter, as enterprise businesses and mobile consumer boosted revenues. For the first quarter of 2015, revenues rose to 52 percent to P132.23 million, from P86.76 million in the previous year. Xurpas credited the jump in revenues to strong growth in its mobile enterprise and mobile consumer businesses.