PGA TOUR teams up with Twitter for the live streaming coverage of the 2016-17 competition

PGA TOUR continues to transform the experience of fans as they partner with Twitter for the free live streaming coverage of the remainder of the competition.  

Twitter will be the only social media platform to air the tournaments live. The streaming begins on January 19 for the CareerBuilder Challenge and concludes on the season-ending TOUR Championship.  Likewise, it includes the pre-game analysis, interviews, range coverage, and live competition from the first two holes of each day's PGA TOUR LIVE Marquee Groups.

Watch over 30 PGA TOUR events on your desktop or mobile device. It will be accessible whether the audience is logged-in or logged-out on Twitter. The users just have to go to PGATourLive.twitter.com or on @PGATour. 

Twitter launches #Golive to embrace the live video phenomenon

Twitter launches today, December 15, a new feature where users can broadcast what’s happening live.

This new feature is powered by Periscope. Twitter users can now share live videos, from significant moments to daily routines, to their followers.

People who are watching the live video can join and interact with the broadcaster by commenting or sending hearts (which acts as likes). The live video will be posted as a tweet and it can be retweeted, liked, and shared. 

#GoLive will roll out to all users on Twitter’s Android and iOS app.

Watch the video below to know how #GoLive works.

Twitter partners with Globe for NBA live streaming in the Philippines

Two exclusive NBA programs and game highlights will be available for live streaming in the Philippines through Twitter. Globe will be the company’s first official live stream advertising partner in Asia.

One of said two shows is The Starters Twitter Show produced by Turner Sports. It will stream once a week for an hour. The other show is titled The Warmup which is a weekly 30-minute program. These shows will be available even to viewers who are not logged in to Twitter.

With Twitter’s live stream service, more Filipinos will be reached by NBA considering that the Philippines is regarded as one of NBA’s biggest international market.

At present, NBA has more than 23 million followers on Twitter and is considered as the largest sports community of any sports league in the world.

COO Adam Bain bids goodbye to Twitter

Adam Bain, COO, Twitter

Twitter COO Adam Bain announced his exit from Twitter through his Twitter account.

Bain became COO last year. Prior to that, he was Twitter's president of global revenue and partnerships.

Before landing on Twitter, Bain also became the chief technology officer at Fox Interactive Media. It was during his time when the company acquired MySpace.

Twitter's Chief Financial Officer Anthony Noto was named to replace Bain's post immediately.

Twitter leverages the resources of Ph agencies through #GoLive

Twitter’s #GoLive agency bootcamp has finally reached the Philippine soil.

The #GoLive bootcamp is part of Twitter Flight School program. Its goal is to help marketing and advertising agencies in their craft by building a deeper understanding of how Twitter works, and teaching how to use it to engage with their market and be a part of live conversation.

#GoLive is an education program across Asia, including India, Indonesia and Singapore, that aims to assist the agencies and their clients through using Twitter’s live connection feature. The bootcamps will bring together almost 8,000 Twitter experts from research, product, and brand strategy that will undergo in intensive training programs. The training includes new modules which focus on developing the skills of marketers in the field of advertising, particularly on upgrading their strategies on content advertising by using Twitter features (Twitter Amplify, Twitter Ads, and TV campaign with Twitter integration).

According to Twitter’s Head of Agency Development, APAC and MENA Simon Brockman, the digital space moves at lightning speed and change is the only constant. Agencies know of Twitter, but not many know how best to leverage our latest tools in a way that adds value for their clients. To help increase the understanding of their platform as the industry evolves, they are working to engage more with marketers around the world so that they and their clients can use Twitter more effectively to reach and engage their target customers.

#GoLive bootcamps will start this week. To know the details of registration, visit their website https://twitterflightschool.com/login.