Ading’s Gourmet Tuyo: A Negrense recipe handed from generations

Ading’s Gourmet Tuyo is not your ordinary gourmet tuyo. Chef April shared the story behind the first shredded gourmet tuyo I have tried. She said that her Lola has always been very hands-on. When they were still little, every time they would harvest watermelons in their farm, her Lola would take out the seeds for them so that they can eat at ease. The same thing goes when they eat tuyo. It was originally her Lola’s recipe and it was always present in their family gatherings. Since her mom loves capers and olives, Chef April tried to add the said ingredients to her Lola’s recipe. Eventually, her friends told her “Why not put it in a bottle and sell it?” That gave birth to Ading’s Gourmet Tuyo. She worked on the product’s packaging and treats that as her main contribution for the coming about of Ading’s Gourmet Tuyo. Chef April is confident enough to say that it doesn’t contain any preservatives.

Being both a Lacson and a Gonzaga, Chef April confessed to be a certified foodie. She owns restaurants where she displays her products. She’s very proud to say that all her products are authentic family recipes. Her latest is the Chorizo de Gonzaga which is her Tita’s recipe.

Ading’s Gourmet Tuyo is now on its 3rd year. You can choose between regular and spicy variants. Chef April suggested ways on how customers can enjoy her Gourmet Tuyo. She said that it’s actually good with pasta, salad, and toasted crostini. However, she still thinks that it’s best with rice – the most Pinoy way of eating it.  Ading’s Gourmet Tuyo can also serve as an appetizer. Chef April said that you can spread it on French bread and add kesong puti for it to be like a Pinoy Canapé.

This is Chef April’s 2nd year in The Negros Trade Fair. She’s very proud of her Gourmet Tuyo which has already won 2 awards. It won the Savor Negrense Award at the Panaad sa Negros Festival 2015 where 19 municipalities and 13 cities joined and only one winner was declared and that is Ading’s Gourmet Tuyo. It was also acknowledged as the grand winner for the deli category of the 26th Bulawan Awards of the Association of Negros Producers in August 2016.

Most popular: Google’s Top 10 Youtube Ads for the first half of 2016

Over the past years, it cannot be denied that advertisement has played a major role in our society. It serves as a form of entertainment, as well as life guru for the lessons that can be gleaned from it.

On Wednesday, July 27, Google announced its “Youtube Ads Leaderboard” in the Philippines for the first half of 2016. It gave recognition to the top 10 brands whose ads caught the interest of Filipino viewers. Likewise, this event served as an avenue for Google to enlighten the Filipino community, especially the ones in social media, of how online video can ignite a massive cycle of global innovation.

With a storyline that portrays a mother’s unconditional love, Nido’s A Mommy’s Sacrifice topped the leadboard. This animated short film of Nido Fortigrow served as a present to all the mothers for Mother’s Day. Advertisement like this is more prevalent in this country because Filipinos have a high regard for a close family lifestyle, and love for local celebrities and music.

Google highlighted various key trends that are present to all the ads that made it to the leadboard:

1. Most of the ads were Filipino-produced. This is the second time that local ads dominated the leadboard. It proves that ads which depict the local culture and values are more emotionally appealing and relatable to Filipino audience.
2. Seven out of ten ads were more than 30 seconds. This shows that brands are going longform storytelling, which give them opportunity to amplify audiences’ emotional engagement more.
3. Half of the ads in the leadboard have children-centric theme. Some of these ads are Bonakid’s Pre-School 3+ and Downy’s Sofia’s Fan.

Here is the complete list:
1. Nido for A Mommy’s Sacrifice | NIDO FORTIGROW | Nestlé PH
2. Bonakid for Bonakid Pre-School 3+ TVC
3. McDonalds for Tuloy Pa Rin
4. Downy for Sofia’s Fan | DOWNY Rubadubango
5. Bear Brand for SIDE A 30s TVC| BEAR BRAND Choco Milk Drink | Nestle PH
6. Whisper for Whisper All Day No Check!
7. Tide for Tide! Todo-puti na kagulat-gulat! #TideTodoPuti
8. Milo for #MomsNeverGiveUp Full Version | MILO | Nestlé PH
9. Nescafe for When Minutes Turn Into Moments
10. Knorr for “Sabaw at Pagsasama” (A Knorr Short FiIm)

Omnicom Media Group Tops Media Lions Winners List

CANNES, France (June 24, 2016) –   For the fourth time in five years, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), tops the list of media agency holding company winners at the annual Cannes Festival of Creativity, with its  agencies OMD and PHD taking home a total of 15  Media Lions. 

 OMD was the most awarded agency network in the category, earning a total of 11 Media Lions – one gold, three silver and seven bronze; OMD was also the credited partner for the Grand Prix winners in the PR, Creative Effectiveness and Mobile categories.  PHD earned one gold, one silver and two bronze Media Lions. 

The combined performance from OMD and PHD propelled Omnicom Media Group to the top of the category, winning more than twice as many Media Lions as the next most awarded media holding company.  

OMD Wins Span Globe and Categories

OMD’s 11 Media Lions were awarded for work across a broad spectrum of client categories - including automotive, CPG, financial services, media, retail, sports goods, and technology - submitted by OMD agencies across the globe.  Winning agencies, clients and campaigns included: 

 GOLD LION
• OMD Dominican Republic –  “Ending the Silence” campaign for La Sirena

SILVER LION
• OMD UK -  “Humans” campaign for Channel 4 (2)
• OMD Dominican Republic – Ending the Silence campaign for La Sirena

BRONZE LION
• OMD Italy – “Business Booster” for Renault
• OMD Sweden – “Slow Down GPS” campaign for IF Insurance
• OMD UAE – “Champions Huack”  campaign for Go Sport
• OMD UAE – “I Can Teach You Too” for Dubai Cares
• OMD UK –  “Hunted” campaign for Channel 4
• MGOMD – “Campaign to Combat Loneliness” for John Lewis
• OMD USA – “Intel Winter Games” for Intel


Strong Showing for PHD APAC Agencies

Three of PHD’s four wins were claimed by APAC agencies, including a  Gold Media Lion won by PHD New Zealand for DB Breweries “Brewtroleum” campaign; a Bronze won by PHD Australia for Australia and New Zealand Banking Group’s “ Smart Girls – Equal Future” campaign; and aBronze won by PHD India for Hindustan Unilever’s Lo Kar Lo Bat” campaign.  PHD UK took a Silver Lion for Sainsbury’s “Sharing the Gift of Reading at Christmas” campaign. 

 “The scale and scope of Omnicom Media Group’s  win at Cannes this year proves  that relentless focus on excellence, innovation and talent always achieves results,” says Daryl Simm, CEO of Omnicom Media Group Worldwide, “not only in terms of industry recognition, but most importantly, in driving business growth for our clients.” 

 About Omnicom Media Group

Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc.(NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service networks OMD, PHD and Hearts &Science; the Annalect global data and analytics platform; the Accuen global programmatic buying platform; global performance marketing agency Resolution Media; as well as a number of specialty media communications companies.

Call for entries to Digital Arts Awards

ORGANIZERS of the National Digital Arts Awards (NDAA) 2015 are calling for entries from the Visayas.

Globaltronics, a company specializing in digital advertising in the Philippines, is encouraging students who aspire to be part of the country’s digital arts community to join the contest.

“We are calling on Bisayan youth to be part of the NDAA 2015 Visayas leg. This is your chance to highlight your talents in creating artistic works using new tools in the digital media,” said Nato Agbayani, Globaltronics vice president for External Affairs.

This year’s theme #DigitalPinoyAko aims to highlight the works of Filipino youth and their interpretation of the Philippines as a country of daring and innovative people who continue to rise with the help of digital technology.

Globaltronics is partnering with local universities and colleges to encourage more entries from students, especially those from the Visayas.

The school partners are Benedicto College, Southwestern University, St. Theresa’s College, University of Cebu, University of San Jose-Recoletos and the University of the Philippines Cebu.

The competition is open to all 16 -26 year old secondary, college or technical vocational students.

Participants can submit works adhering to the theme #DigitalPinoyAko in two categories: motion graphics and print.

Deadline for submission of entries is on Oct. 16.

A total of P1 million cash will be given as prizes during the Awards Night on Jan. 15, 2016.

For inquiries, visit website http://ndaa.globaltronics.net or follow the NDAA at Facebook: www.facebook.com/NDAAPhilippines and Twitter: NDAAPhilippines.

Source: http://cebudailynews.inquirer.net/68765/call-for-entries-to-digital-arts-awards#sthash.mcMFqoUs.dpuf

Philippine Advertising Agency Wins Grand Clio for Out-Of-Home Media Category

TBWA Santiago Mangada Puno, based in Makati City, claimed victory early last week as it won a Grand Clio Image Award for the Out-Of-Home Media Category with its  "Water Billboard" for the Peerless Lion Corporation.

A proud moment for Managing Partner Melvin Mangada as he received the Grand Clio award in New York.

(http://www.clioimage.com/winners/2015/all/entry.cfm?entryid=801510392&ispartofcampaign=0&index=6)

Further recognition came when TBWA Santiago Mangada Puno became the only agency from The Philippines to collect metal at this year's One Show Awards, announced May 6, 2015 at the gala ceremony in New York.

TBWA Santiago Mangada Puno  picked up 1 silver Pencil and 2 Bronze Pencils for their "Water Billboard" for the Peerless Lion Corporation in the Design - Outdoor Design: Series, Design - Design for the Greater Good: For-Profit Initiated and Print and Outdoor - Outdoor: Installations and Ambient - Campaign categories respectively.

TBWA\SANTIAGO MANGADA PUNO / MAKATI CITY
Silver
Design - Outdoor Design: Series
Peerless Lion Corporation
Water Billboard

Bronze
Design -
Design for the Greater Good:
For-Profit Initiated
Peerless Lion Corporation
Water Billboard

Bronze
Print & Outdoor
Outdoor: Installations & Ambient - Campaign
Peerless Lion Corporation
Water Billboard

From its Facebook Page, TBWA\SMP declared, "We're so happy to announce that TBWA\SMP's HANA Philippines' Water Billboard was awarded the Grand Clio for the Out of Home category at the #ClioImage Awards. Woohoo!"

Click here for OOH Marketplace:

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That Creepy Billboard On EDSA

People have been talking about it.  It is there.  It is real.

Netizens have been getting the creeps from a short footage currently being shown on an LED billboard on the northbound lane of EDSA.  The footage is a silhouette of a little girl on a swing. ... Read More

PHD Worldwide Celebrates 25th Anniversary

PHD has kicked off a series of activity, to run throughout 2015, marking the 25 year anniversary since the agency launched its first office in London. 

To celebrate the talent that has shaped the agency over the years, PHD will be inviting those that have worked for and with PHD, past and present, to leave a message on the microsite phdat25.com. 

The online ’25 Yearbook’ features videos of highlights from 25 people that have shaped PHD’s history – from the original founders and PHD’s very first employees, through to clients and the leadership of today. In the spirit of the anniversary, those featured have shared photos of themselves from 25 years ago. 

The 25 featured on the site include the co-founders David Pattison, Nick Horswell and Jonathan Durden, who talk about how the launch of PHD offered clients a whole new way of looking at media. PHD’s creative and strategic planning proposition at launch was in stark contrast to the competition, which focused solely on buying, leading to a new era of creative comms planning.

Founding client Guardian Newspapers is still a client today and the site features Carolyn McCall, the now CEO of EasyJet, sharing her memories of appointing PHD back in 1990 when she was CEO of Guardian Newspapers. Unilever’s chief marketing and communications officer Keith Weed gives a current client perspective and talks about how PHD continues to lead the way in strategic communications planning on today’s global stage.

Alumni featured include Tess Alps, chair of Thinkbox; Ed Castillo, chief strategy officer at TBWA Worldwide; Jon Wilkins, chairman of Karmarama; David Wilding, director of planning at Twitter; Kathleen Saxton, founder of The Lighthouse and Mark Sands, chief marketing officer at Christies.

Mike Cooper, CEO of PHD Worldwide said “PHD has a very special heritage and one that is unlike any other media agency network. From a radical challenger proposition that started in 1990’s London with a headcount of four, PHD’s unique positioning as a leader in creative communications planning has evolved globally and today we are over 3,000 employees in over 80 countries and work with some of the world’s largest advertisers.  We’re delighted that the founders and alumni are joining us to celebrate 25 years of keeping the founding principles of innovation, creativity and thought-leadership alive.”

Those wishing to leave an anniversary highlight or message can do so at phdat25.com

About PHD  

PHD Worldwide is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. Built on a culture of thought leadership, PHD’s philosophy is “Finding a Better Way.” PHD is one of the world’s fastest growing and most awarded media and communication agencies, with over 3,000 staff working in over 80 offices worldwide.

PHD was named Global Media Agency of the Year 2013 at the Cristal Awards and Adweek’s Global Media Agency of the Year 2012. In 2013 PHD also received Agency of the Year accolades in the UK, New Zealand, Indonesia, Singapore, India, Shanghai, Taiwan, Australia, Canada, Hong Kong, Malaysia and Sweden, as well as winning eight Cannes Lions awards. In 2014, PHD was awarded Spikes Asia and Campaign Asia’ Media Network of the Year, as well crowned Global Media Network of the Year at the Cristal Festival.

The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC)

www.phdmedia.com 

Deniece Cornejo Wins Awards As Civic Leader and Humanitarian Service Advocate

MANILA - Deniece Cornejo, the fashion model, bagged awards last night as Humanitarian Service Advocate and Civic Leader.  In a ceremony held at the AFP Theater in Camp Aguinaldo, Quezon City, Deniece received from the PEOPLE’S CHOICE AWARD, an award conferred on “OUTSTANDING ACHIEVERS” in business, sports, entertainment, education, public services and other major professional fields.  The People's Choice Award has been running for over three decades since 1983.   

The awards project is organized by the NATIONAL CONSUMER AFFAIRS FOUNDATION (NCAF) jointly with the TOP ENTERTAINERS AWARDS (TEA) COMMITTEE, whose mission and vision is:

To motivate individuals to excel in their chosen fields of endeavor thru public recognition, and eventually serve as emulation to the rest of their countrymen. 

Said Cornejo in he Facebook account:

35th Peoples Choice Awardee

(1.)Outstanding Fashion Model & Humanitarian Service Advocate" And

(2.)Outstanding Professional Versatile Model Stylist & Civic Leader

Today, I stand before you, stronger than I have ever been. Earlier this year, my faith was tested. However, I look back and saw this as an opportunity to magnify my voice. I believe my dark moments have unleashed my potential and inner strength. I strive to be a better person everyday, and hopefully I can inspire more women to do the same.

I dedicate these awards to all those who stood behind me, beside me and even in front of me to shield me. I thank those who continue to believe in me.

Let us uplift and empower each other. Let us work together for a better society--- one voice, one dream at a Time.

MRM/McCann Manila does a Three-Peat as Digital Agency of the Year

Christmas Celebration comes early to MRM/McCann Manila as the agency won the Gold in this year's edition of Campaign Asia's Digital Agency of the Year.  This is the agency's third year to win the coveted award. As if a three-peat was not enough, MRM/McCann Manila won the award as Southeast Asia Digital Agency of the Year at a gala dinner at Singapore's Ritz Carlton Millenia last night.

Hats off to Manny Fernando, Budjette Tan and the team for a superb job!