The website was originally created 5 years ago and it was initially for posting articles and photos. According to Donald Lim, ABS-CBN's Chief Digital Officer, they reinvented the website because of one mission and vision and that is their belief that the job of marketing is not confined to the Department of Tourism or other LGUs but the job of every Filipino.
Lim's team ensured that the website they created is something that is very friendly and at the same time, everyone can use it to market the Philippines.
The reinvented Choose Philippines website is now an interactive platform where users can engage into. Its new features include:
1. Predictive Search Function
2. #ChoosePhilippines Instagram Aggregator
3. Locations Directory
4. Livestreaming
5. Travelers' Market
6. User Dashboard
7. User Profile
*Wishlist
*Done That List
You can check their redesigned website here: http://www.choosephilippines.com/ or watch this video:
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