Photo in Imelda Marcos' viral birthday billboard 'stolen' from 'The Kingmaker' director

A photo of a billboard greeting for Imelda Marcos' 93rd birthday has circulated on social media for intriguing reasons.

The billboard shows the former first lady in a bright red gown with the caption "Happy 93th Birthday First Lady Imelda Romualdez Marcos."

Several netizens had a good laugh due to the wrong ordinal suffix used. One did not find the billboard funny at all.


American director Lauren Greenfield took to social media to complain that her photo of Imelda on the billboard greeting was used without her permission.





"I have just been notified by friends in the Philippines that my photograph of Imelda Marcos from THE KINGMAKER has been used without permission on a massive billboard owned by a company called Digital Out Of Home PH owned by a Mr. Alvin Carranza, a known Marcos apologist," she wrote.

"I have already asked Mr Carranza via FB to take this image down immediately. We will see what happens…"


The photo on the billboard was from the 2019 documentary film 'The Kingmaker,' which Greenfield directed. The film tackled Imelda's political career and the Marcos dynasty's rise, fall, and attempt to return to power.

Ferdinand "Bongbong" Marcos Jr., son of ousted dictator Ferdinand E. Marcos, was sworn in as the 17th president of the Philippines last June 30, 2022.

In the Facebook post, Greenfield called out Digital Out Of Home PH (DOOH), which she said is the company that put up the billboard along EDSA in Mandaluyong City.

The American director also posted The Philippine STAR's photo on Twitter, saying "Clearly, whoever stole my image to wish Imelda Happy Birthday doesn't understand copyright infringement…"

She followed the tweet with a call: "If anyone knows who owns the billboard and the building involved, please dm me and @mattshonfeld @instituteartist"

DOOH immediately issued an apology for using Greenfield's image of Marcos in the digital billboard, assuring the filmmaker they would take it down.

"We must confess that we were unaware of your copyright, and we appreciate that you brought the matter to our attention," the billboard company said in a statement.

The billboard is installed on one of the GA Towers, a twin-tower residential building owned by businessman Delfin Lee who faced syndicated estafa charges involving a P6.6-billion housing loan anomaly in 2014.

OOH News : MMDA Relaunches Adopt-A-Footbridge

MANILA, Philippines - The Metropolitan Manila Development Authority (MMDA) relaunched on Friday its “adopt a footbridge” program in an effort to encourage private sector participation in the maintenance of footbridges along major thoroughfares across the metropolis.

MMDA Chairman Francis Tolentino relaunched the program at the footbridge that connects the University of the Philippines Diliman campus and the UP-Ayala Land Technohub across Commonwealth Avenue in Diliman, Quezon City.

According to Tolentino, at least 2,000 students and Technohub patrons use the footbridge every day in crossing Commonwealth Avenue, which has been tagged as the “most dangerous highway” in Metro Manila due to the high number of accidents in the area.

According to Tolentino, “adopted” footbridges will have a roof and restrooms and will be equipped with closed-circuit television cameras (CCTVs) that will be linked directly to the MMDA’s Metrobase monitoring center at the agency’s headquarters in Makati.

The “adopt a footbridge program” was originally launched two years ago by the MMDA.  However, out of the 87 footbridges in Metro Manila, only 2 were adopted by advertisers.
The program was originally launched on July 4, 2013 at the Eastwood footbridge in Quezon City. The footbridge crosses the C5 Road in Libis.

The Eastwood footbridge was “adopted” by the AMSI Builders and Illuminate Dynamic Media, Inc. Under an agreement with the MMDA, AMSI Builders and IDMI financed the repair, rehabilitation and improvement of the footbridge.   In 2013, Smart Communications' advertisements were seen on the Eastwood footbridge.
 “The beauty in this adopt a footbridge program is that we will now be able to repair and rehabilitate our pedestrian footbridges at no expense, since this is a government-private sector partnership. And more than the savings, pedestrians using the footbridges will now be safer and more comfortable,” Tolentino said.

Digital Out-Of-Home Media Lectured At Nestlé Brand University

Out-of-home media veterans Bing Kimpo and Lloyd Tronco recently shared their expertise on Digital Signage and Digital Out-Of-Home media at the Nestlé Brand University, which took place at EDSA Shangrila Hotel on July 27, 2015.

Digital Signage and Digital Out-Of-Home media is the least discussed among digital channels despite the fact that most award winning digital campaigns employ DOOH as a component.

In attendance were the various brand managers of Nestlé Philippines, Inc.

Click here for OOH Marketplace:

 

Fiera de Manila's Graphic Expo 2015, at the SMX Convention Center Mall of Asia

The 20th Graphic Expo 2015 is the country’s premier trade show and marketplace for creative and printing professionals. It connects you with the buyers, decision makers, businessmen and entrepreneurs, top suppliers and industry players/professionals. This event provides networking opportunities, knowledge sharing, engagement with key players in the industry and latest trends in the market.

It is an ideal trade show to expand business, meet serious customers and buyers, get new business ideas, source digital technologies and innovation, upgrade existing tools, and network with industry experts.

Stay updated on all of FMI's learning events! Follow the Fiera de Manila, Inc. Facebook Page: https://www.facebook.com/fierademla
***


The 20th Graphic Expo Seminar 2015

June 4-6, 2015
SMX Convention Center, Mall of Asia
Manila, PH

Register Today!

Call: +632-8960639, 8960637
Email: norelyn@fmi.com.ph

Cool digital signage execution in Australia by Coke

Coca-Cola and OOH vendor JCDecaux recently won the award for "Best Use of a Special Build" as part of the Australian Outdoor Media Association’s Q4 Creative Collection Competition.  According to an announcement from JCDecaux, the winning campaign made use of a novel digital signage screen/Coke dispenser to deliver audiences a cold drink during Australia’s hot summer months, according to the outdoor advertiser's website:

Despite being one of the most well-known brands in the world, Coca-Cola wanted to drive the knowledge and popularity of their global brand in an increasingly hard to reach youth market. To engage this audience and get them talking, drastic changes to the original can were made — the cans shrunk to a smaller 250 ml size and became available in six new colors.

To promote this campaign UM, Coca-Cola and JCDecaux teamed up to create a first in Australian OOH with a Digital, Fridge Dispenser all in one panel. The multiplatform approach played into the social media hype by the use of a hashtag #colouryoursummer.

Through social media and the use of the #colouryoursummer hashtag, the changes to the brand were shared and drove momentum behind the word-of-mouth campaign.

The digital screen engaged by asking the audience to interact and rotate the colorful cans located on the screen — the reward was an ice cold Coke in one of the new smaller-sized cans.

Watch the digital signage drink dispenser in action in the video below:

Click here for OOH Marketplace:

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Top 5 Outdoor Ad Companies in PH for 2014 Bared

MANILA, Philippines - A question often asked among first time users of out of home media is, "What are the Top 5 Outdoor Advertising Companies in the Philippines?".

We posed this question to OOH Media expert, Lloyd Tronco, a pioneer Media Strategist in the realm of OOH and Digital Signage who had this to say:

A quick scan and review of top 5 OOH Media Companies in the Philippines (no particular order) would be:

United Neon, HDI Admix, City Ads Group, Adstrat Group, and Summit OOH. 

Tronco added, "One of the 5 named was actually a late entry in the list.  There was another company which would have been in this top 5 however, that company spun off two units last year and thus became smaller entities".

Click here for OOH Marketplace:

Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More

Philippine Advertising Agency Wins Grand Clio for Out-Of-Home Media Category

TBWA Santiago Mangada Puno, based in Makati City, claimed victory early last week as it won a Grand Clio Image Award for the Out-Of-Home Media Category with its  "Water Billboard" for the Peerless Lion Corporation.

A proud moment for Managing Partner Melvin Mangada as he received the Grand Clio award in New York.

(http://www.clioimage.com/winners/2015/all/entry.cfm?entryid=801510392&ispartofcampaign=0&index=6)

Further recognition came when TBWA Santiago Mangada Puno became the only agency from The Philippines to collect metal at this year's One Show Awards, announced May 6, 2015 at the gala ceremony in New York.

TBWA Santiago Mangada Puno  picked up 1 silver Pencil and 2 Bronze Pencils for their "Water Billboard" for the Peerless Lion Corporation in the Design - Outdoor Design: Series, Design - Design for the Greater Good: For-Profit Initiated and Print and Outdoor - Outdoor: Installations and Ambient - Campaign categories respectively.

TBWA\SANTIAGO MANGADA PUNO / MAKATI CITY
Silver
Design - Outdoor Design: Series
Peerless Lion Corporation
Water Billboard

Bronze
Design -
Design for the Greater Good:
For-Profit Initiated
Peerless Lion Corporation
Water Billboard

Bronze
Print & Outdoor
Outdoor: Installations & Ambient - Campaign
Peerless Lion Corporation
Water Billboard

From its Facebook Page, TBWA\SMP declared, "We're so happy to announce that TBWA\SMP's HANA Philippines' Water Billboard was awarded the Grand Clio for the Out of Home category at the #ClioImage Awards. Woohoo!"

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Related Post:

That Creepy Billboard On EDSA

People have been talking about it.  It is there.  It is real.

Netizens have been getting the creeps from a short footage currently being shown on an LED billboard on the northbound lane of EDSA.  The footage is a silhouette of a little girl on a swing. ... Read More