FIVE- PEAT! MRM//McCann Manila is the Digital Agency of the Year for the Fifth Straight Year

Joe Dy, MRM//McCann Manila ECD

MRM//McCann Manila, the digital marketing agency of McCann Worldgroup Philippines,  was once again named Campaign Asia-Pacific  Philippines Digital Agency of the Year at the awarding ceremonies, held at the Ritz-Carlton Millennia in Singapore. 

This is the fifth year in a row that MRM//McCann bagged the most coveted award since the category opened last 2012. 

The prestigious award was received by MRM//McCann Manila ECD Joe Dy.

“It’s More Fun in the Philippines” campaign will retain but needs upscaling

The Department of Tourism has decided to retain the slogan “It’s More Fun in the Philippines”.

For the past months, DOT has been thinking of changing the slogan despite its popularity. They attributed this shift to Nielsen’s study which found the campaign catchy but not effective enough to entice foreign tourists to visit Philippines. 

But last November 21, DOT reached to a decision to keep the current tagline “It’s More Fun in the Philippines”. According to DOT Secretary Wanda Teo, they will just have to make some changes to upscale it.

The previous administration has allotted P650 million for the new campaign and for its global media replacements. The advertising and marketing firm McCann Worldgroup will handle the conceptualization and implementation of the new campaign with the retained slogan. 

The improved campaign will launch early next year, before the Miss Universe Pageant.