Christie showcases applications, experiences and innovations for location-based entertainment at Asian Attractions Expo 2016

SHANGHAI – (June 14, 2016) – Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is showcasing a range of innovative digital applications and experiences that are ideal for location-based entertainment at the Asian Attractions Expo 2016, taking place at the Shanghai New International Expo Center, June 14-16.

At booth no. 1182, visitors can learn more about how unique forms of visual technologies are designed and deployed by entertainment designers, operators and owners to create the most exciting experiences of the future. They can also interact with digital specialists from Christie 360, a highly specialized team dedicated to creating high-impact experiential media and interactive multiplatform applications suited for location-based entertainment venues such as theme parks, museums and tourist attractions.



“Christie has evolved from its roots as a pure engineering and product-driven organization to one that delivers large-scale visual experiences. We possess the technology and expertise to help industry partners and clients define digital media strategies and deliver next-generation installations that deliver superior ROI,” said Denys Lavigne, Senior Director, Global Christie 360. “From 3D mapping on art, interactive architectural media and VR applications, we look forward to demonstrating how Christie’s visual technologies, combined with creativity and innovation, can lead to new trends that enhance the visitor experience at large-scale venues.”

Since its inception, Christie 360 has worked on projects around the world and pushed the boundaries in how branded digital media can be used in different type of environments. These include a spectacular projection mapping on glass art in collaboration with renowned glass artist Dale Chihuly for Barneys New York, a large gesture interactive video wall for Gateway Cascades Casino in Canada, and an immersive corridor & experiential hub for cinema operator Cinemaxx in Indonesia.

“Christie has the capability and solutions to deliver powerful visual experiences. Our avant-garde showcase developed by Christie 360 at this year’s Asian Attractions Expo is a case in point,” commented Jason Pei, Deputy General Manager, Christie China. “From smaller-scale events and environments to large venues, shows and attractions, our reliable end-to-end solutions and services are well placed to ignite visitors’ senses, assist entertainment destinations to draw repeat visitors and entice new guests.”

Lin Yu, Vice President, Christie Asia Pacific, added, “Our participation in the Asian Attractions Expo is both timely and essential, given that major theme park openings and rising investment will continue to drive the market over the next five years and annual attendance is anticipated to reach 540 million in 2019. With our strong R&D culture and a history of innovation, we are well-positioned to leverage on the rapid growth of this industry by constantly pushing the boundaries of visual technologies to help our partners create and deliver the world’s best shared experiences.”

Christie MicroTiles​ making an impact at the Show

Over at Falcon’s Treehouse’s and the Themed Entertainment Association’s (TEA) booths at No. 1414 and No. 2176 respectively, Christie is featuring an array of its award-winning Christie® MicroTiles® – the ultimate digital canvas for delivering amazing image quality, and vibrant, true-to-life colors in almost any shape and size. Arranged in a 50-unit configuration at Falcon’s Treehouse’s booth, and a four tall and six wide array at the TEA booth, Christie MicroTiles display a variety of highly engaging content that captivate visitors and turn heads.

Renowned for their ability to maintain color depth, high contrast and high brightness at 3200K color temperature, Christie MicroTiles deliver ultra-high resolution images and lifelike colors in a variety of entertainment applications.

Organized by the International Association of Amusement Parks and Attractions (IAAPA), the annual Asian Attractions Expo is the region’s premier global conference and trade show for the attractions industry. An estimated 7,000 industry professionals from 65 countries are expected to take part in the event, with a trade show floor showcasing products and services from more than 300 companies across all sectors in the attractions realm.

About Christie

Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

Shopping Madness for this holiday season

Bloggers United 10
#BU10xSMART #BU10xWorldBazaar

The combination of the world’s top fashion bloggers and the country’s longest running annual charity bazaar made it the hottest reason for this season to tag along friends and families!

What an awesome experience for a Sunday filled with creativity and style! Blogger's United 2015 trended once again this year. The shop-til-you-drop-kind-of-experience  started from 10AM-12MN at the World Trade Center.

A lot of shoppers scored Freebies from booths like @iloveflyshades, @myflawless, and @shopee_ph.
The entire place was packed with enthusiasm. Everyone was there to fill their bags with items being sold by the bloggers. The bloggers’ very own treasures and clothes. Most of the items are sold at its lowest price. Can you imagine buying brand new shirts or blouses for only Php50.00! And not only that did they enjoy the shopping galore. They got to spend memorable moments with the bloggers they admire! They asked for selfies, groupies, tips, and discounts from them! 

All of the bloggers really enjoyed their Sunday, they got to plug what they have offering to the public, they turned over their old treasures to those who deserve it for sure! It was an instagrammable moment! The event was wrapped up when the i-Phone 6s winner was announced.

There was no one person who left World Trade Center without smile on their faces and an item to wear or to offer as a gift to friends and loved ones! It was a success for everyone!

Outdoor Advertising Industry Holds 1st National Summit In Davao

The Outdoor Advertising Association of the Philippines (OAAP) will hold its first ever National Summit in its 50 year history at Waterfront Insular Hotel in Davao City with the theme: “Let’s Go Outdoor!” from August 21-23 in conjunction with the annual Kadayawan Festival in the City.

About 100 Outdoor Advertising practitioners throughout the country are expected to attend from OAAP Chapters in the NCR, North Central Luzon, Visayas and Mindanao.

With the growth of the Philippine economy, the Out-of-home Industry is gearing up to become a relevant player in this unprecedented push for share of the market in terms of advertising spend. The event is led by OAAP Chairman Mr. Frank Abueva and OAAP President Mr. Rod Guevarra. Five Speakers are set to speak before the group: Lawyer to the Stars, Atty. Lorna Patajo-Kapunan as Keynote Speaker and Guest of Honor, followed by Philippine Center for Out-Of-Home Media Research and Science (PhilCourse), Executive Director and former OAAP Board Member, Mr. Lloyd Tronco to speak on the Latest Trends in OOH. Also in the line-up of speakers is Globaltronics VP for External Affairs & Partnerships and current OAAP PRO, Mr. Nato Agbayani to speak on Rich Media Marketing Via Digital OOH.

Powerhouse speakers coming from the Franchising and Advertising industries are lined-up for the afternoon session. The legendary RK Franchise Consultancy Founder, Mr. Rudolf Kotik will speak on Franchising and Intellectual Property, followed by Advertising Guru and IPG Media Brands Philippines CEO, Ms. Venus Navalta to speak on What’s Next in the World of OOH.

For details contact the OAAP Secretariat at (02)843-8201/(02)751-0255 or through mobile at 0917-5149781 or 0998-5403023 or visit the OAAP Facebook page at www.facebook.com/pages/Outdoor-Advertising-Association-of-the-Philippines-OAAP.

Fiera de Manila's Graphic Expo 2015, at the SMX Convention Center Mall of Asia

The 20th Graphic Expo 2015 is the country’s premier trade show and marketplace for creative and printing professionals. It connects you with the buyers, decision makers, businessmen and entrepreneurs, top suppliers and industry players/professionals. This event provides networking opportunities, knowledge sharing, engagement with key players in the industry and latest trends in the market.

It is an ideal trade show to expand business, meet serious customers and buyers, get new business ideas, source digital technologies and innovation, upgrade existing tools, and network with industry experts.

Stay updated on all of FMI's learning events! Follow the Fiera de Manila, Inc. Facebook Page: https://www.facebook.com/fierademla
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The 20th Graphic Expo Seminar 2015

June 4-6, 2015
SMX Convention Center, Mall of Asia
Manila, PH

Register Today!

Call: +632-8960639, 8960637
Email: norelyn@fmi.com.ph

20th Graphic Expo 2015

Come and visit OAAP booth nos. 223 and 224 at the 20th Graphic Expo 2015.

When: June 4 - 6, 2015
Time: 10:00 am - 7:00 pm
Venue: SMX Convention Center (Halls 1 and 2)

OAAP MEMBERS are encouraged to set up your materials at the OAAP booth, 

disseminate brochures and business cards to be able to promote your company 

and its products & services for free.

 

SPECIAL THANKS to Advertising Associates, Comactive, and Sights & Graphics 

Outdoor Media/Graphitek Signmaker for free billboard exposure. Also to 

Luneta/Signmedia, Alcordo Advertising, Multisigns Specialist and Globaltronics 

for free LED exposure to promote the 20^th Graphic Expo 2015. 

Click here for OOH Marketplace:

Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More

How The Negros Trade Fair maximized the use of Social and Out-Of-Home Media to draw more attendees

Every September, the Association of Negros Producers troops to Makati with all their delicious goodies and beautiful wares from the land of sugar, Negros Island - the Sweet Spot of the Philippines.  The Negros Trade Fair is a big hit not just among the Negrenses and Ilonggos residing in the Metropolis but among all who have been charmed by the land of chicken inasal and delectable cakes and pastries.

This year, the Negros Trade Fair, in step with the digital age was able to maximize the use of social media using an apparatus which fuses Social Media with Out-Of-Home Media.  Using the services of SelfieStation (a trademark of Cloudwalk Digital), the Negros Trade Fair was able to provide its attendees with an opportunity to have their photos taken with a distinct Negros Trade Fair frame.

Users of the SelfieStation were able to choose from three configurations of the frame (single, strip, or square).  The shots could immediately be uploaded on the users' Facebook accounts.

Overall, the Association of Negros Producers saw a greater awareness created around the event as visitors and SelfieStation users made their presence at the Trade Fair known through the leading social media platform, Facebook.

To inquire about SelfieStation and how to rent or acquire it for your event or venue, Cloudwalk Digital may be reached at 0917-591-6924.