Twitter partners with Globe for NBA live streaming in the Philippines

Two exclusive NBA programs and game highlights will be available for live streaming in the Philippines through Twitter. Globe will be the company’s first official live stream advertising partner in Asia.

One of said two shows is The Starters Twitter Show produced by Turner Sports. It will stream once a week for an hour. The other show is titled The Warmup which is a weekly 30-minute program. These shows will be available even to viewers who are not logged in to Twitter.

With Twitter’s live stream service, more Filipinos will be reached by NBA considering that the Philippines is regarded as one of NBA’s biggest international market.

At present, NBA has more than 23 million followers on Twitter and is considered as the largest sports community of any sports league in the world.

Former Yahoo! Executive is now GetCRAFT Philippines' Managing Director

Kate Delos Reyes, Managing Director, GetCRAFT Philippines

Kate Delos Reyes, former media head and country manager for Yahoo! Philippines, was recently appointed as the managing director of GetCRAFT’s new office in Manila, Philippines.

Delos Reyes’ more than 10 years of work experience include being with Globe and Yahoo! Philippines. She has expertise in content, social media, strategy, operations, marketing, communications and business development.

GetCRAFT is Southeast Asia’s premier content marketplace. They have worked on more than 1,700 projects for over 130 brands such as Unilever and Samsung. Moreover, GetCRAFT has established strategic partnerships with GroupM, IPG (Interpublic Group of Companies), Havas, Starcom, and DAN (Digital Agency Network).

COO Adam Bain bids goodbye to Twitter

Adam Bain, COO, Twitter

Twitter COO Adam Bain announced his exit from Twitter through his Twitter account.

Bain became COO last year. Prior to that, he was Twitter's president of global revenue and partnerships.

Before landing on Twitter, Bain also became the chief technology officer at Fox Interactive Media. It was during his time when the company acquired MySpace.

Twitter's Chief Financial Officer Anthony Noto was named to replace Bain's post immediately.