Digital Marketing Association of Hong Kong

Founding members of Digital Marketing Association of Hong Kong (L-R): Rico Chan, Yahoo VP and GM, Hong Kong, India & Southeast Asia, sales; Kevin Huang, Pixels CEO; Elsie Cheung, SCMP COO; Mai Wah Cheung, Next Digital group chief information officer and chief technology officer; Victor Cheng, ComScore VP, North Asia; Anita Lam, head of FMCG and Retail, Greater China, Facebook; Lars Bratsberg, industry leader, agency, Google.

Source: www.campaignasia.com

Seven of Hong Kong’s largest digital players have come together to form the Digital Marketing Association of Hong Kong. Among the founding members are Pixels, ComScore, Facebook, Google, Next Digital, South China Morning Post, and Yahoo!

It was Pixels along with two other companies who first initiated the idea of having an advertising industry body. They saw the need for setting standards and measurements for digital marketing and growing its talent pool. Moreover, they wanted to establish a Hong Kong chapter of the Interactive Advertising Bureau.

Along with the seven founders, the association now has a pool of 36 members composed of agencies, and several brands such as HSBC, Standard Chartered, and Expedia.

DMA Hong Kong aims to advance the market by focusing on measurement standards and training.

Curious Curator launches with art exhibition on “The Quiet Strength of a Woman” featuring two Ilonggo artists

The Filipino art scene has been evolving and flourishing in recent years. Our artists are getting rave reviews in auctions and exhibitions abroad, while local art events like Art in the Park and Art Fair Philippines are staged with resounding success. This signals not only a renewed appreciation for Filipino art by locals and foreigners alike, but also the eager interest and growing population of art enthusiasts in the country. It is within this context that the idea of Curious Curator was formed by a pair of art enthusiasts. 

Curious Curator was conceptualized in order to help budding and potential artists from outside Metro Manila, especially from the Visayas and Mindanao, penetrate the mainstream art scene. Keeping the welfare of the artist front and center, Curious Curator manages the financial, marketing and sales aspect of the collaboration so that the artist can focus on the creation process. Curated and conceptual art exhibitions are held in non-traditional venues to reach a wider audience.  This enables the startup to promote the evolving Filipino artistry while diversifying and simplifying ways that budding art collectors can secure original but affordable art pieces.

To officially launch Curious Curator, two Ilonggo artists will be featured as the first curated artists in an exhibition entitled, “Ang Maugdang nga Kusog sang Babaye.”  Showing contrasting perspectives on the “quiet strength of a woman,” the exhibit will feature two entirely different artists who are both lovers of the silhouette of a woman. One is a man; the other, a woman. One is a sculptor; the other, a painter. One is seasoned; the other, budding.

For Harry Mark Gonzales, “How I carve shapes and movement is how I appreciate and celebrate the beauty and strength of a woman.” The 34-year old effortlessly manipulates cold-cast marble into stunning silhouettes of women. His love affair with marble started after his “A Protest Over Guimaras Oil Spill” terra cotta sculpture bagged the grand prize at the Metrobank Art and Design Excellence (MADE) Awards in 2007.  A self-taught artist, his material mastery was honed by years of experience under the influence of respected artist Ed Defensor, allowing him to create some of Iloilo City’s most important landmarks.

Inspired by poet and artist Akiane Kramarik, 21-year-old Kat Malazarte pursues spirituality as the main theme in her body of work, recognizing this as the core of a woman’s strength.  “A woman’s quiet strength is her resilience. That no matter the storms that rage at her life… she, in the end, rises.” This is beautifully captured in strokes that convey the depth and mystical quality of the woman, strokes that have been meticulously guided by the late Norce Salazar. A Vision Petron National 
Student Art Competition Grand Prize winner for the video-making category in 2015 for her entry, “Tingnan Nang Malapitan, Damhin Nang Malaliman,” Kat is the first cum laude graduate of the Bachelor of Fine Arts program of the University of San Agustin, Iloilo City.

The 18-piece collection of eight oil paintings and ten cold-cast marble sculptures creates a visual feast that pays homage to the strength that allows women to endure.

The exhibit runs from September 30, 2016, 6:00pm to October 2, 2016, 6:00pm at _GALLERY at A SPACE, 5th floor, 110 Legazpi St, Makati City and is staged by Curious Curator with their partners A SPACE, Nipa Brew and 034 creatives. An Artists’ Talk is scheduled on October 1, 2016 at 2:00pm with the two featured artists to share their thoughts on the theme as well as their creative process. For more information, you may contact Curious Curator at 09178828299, or email them at curiouscuratorph@gmail.com or visit fb.com/curiouscuratorph or www.curiouscurator.ph.

Democratizing access to better education: Zookal, a free reviewer mobile app now available in the Philippines

A mobile application that digitizes reviewer and learning materials for students is finally available in the Philippines.

Developed by Singapore-based education company Zookal, the app intends to equalize opportunities for Filipino students to pass entrance examinations to universities, and other achievement tests with review materials that can be easily accessed via the mobile phone.

Founded by students in Australia in 2011, Zookal is utilizing mobile technology to help make learning more affordable and accessible to Filipinos, particularly for those without access to resources like review centers, as well as expensive reviewer materials.

The app helps increase the chances of underprivileged members of the society to pass entrance exams by allowing them to review for free just by using their smartphones.

The app, which was launched to the Philippine market recently, already registered over 20,000 downloads in the first two weeks following its release.  At one point, it currently ranks 2nd in the education app rankings in the App Store for iOS devices.  It is also among the most downloaded apps in the Google Play store for devices running on the Android operating system.

“We are very proud to have made an impact in the first two weeks of launch. We have been overwhelmed with positive feedback from our users and we are working very diligently to make improvements to the product. Buying books and going to reviewer centers are not feasible for every single family, so if we can help some families access resources that were previously unavailable to them, then we will strive to do so on as big a scale as possible,” said Jon Tse, Co-Founder, Zookal.

"With the app, we hope to contribute towards attaining the global development goals in education particularly in the Philippines, and increase the chances of Filipinos who cannot afford reviewer services to pass entrance exams and other tests that would help improve their lives for the long term," added Tse.

The app contains a database of over 20,000 practice multiple-choice questions designed for various entrance tests for schools, colleges, and universities like the UPCAT; the National Achievement Test, as well as licensure examinations for professionals, and those wanting to work in government.

To ensure the app has more impact on the user, the developers are working on future updates including explaining to the users why certain answers are correct and others are wrong.  

Zookal is also looking at expanding the content to cover other tests including the NCLEX, IELTS, GMAT, to name a few.

The app simulates the nature of multiple-choice entrance tests, allowing users to swipe through questions and complete quizzes. Upon completing the quizzes, users then earn bonus study tips, which have been compiled by students from the University of the Philippines, as well as teachers from Teach for the Philippines. 

These tips are aimed at instilling effective and healthy study habits to Filipino students so they can improve their study outcomes and enhance their learning experience. 

Examples of practical tips are the following: Take note of the scoring schemes for the tests e.g. UP may deduct for wrong answers; ACET may be time-pressured, so if you do not know the answer skip the item and go back to it if you have extra time; Book a hotel nearby to avoid stress relating to traffic and delays on the day of the exams; Wear comfortable clothes on the day of the exams, among others.

The app also helps make the student psychologically ready for the exams.  Most often, jitters and nerves can also distract the student from answering the test questions correctly. Some testimonials from first users include:

1. ”You can't find an app that can compare to Zookal. Effective, absolutely helpful, and best of all, it's FREE.” - Alexa Doverte

2. “This APP is priceless. Both figuratively and literally. Comprehensive and easy to use!” - Monching Aguinaldo

3. “Zookal App doesn't only help me prepare for a test but also gives useful study tips that find my weak points and gives advice as to where I should improve” - Vana Raye Sabanal

4. “Thumbs up to this super helpful app! Now, I don't have to worry about buying costly reviewers cause it's all here and it's free!” - Faith Fredeluces

5. "This is basically an ALL IN ONE app. Easy to access and you don’t have to download each app, each test. It's all in Zookal app!" - Lia Martinez

The app can be downloaded for free at the Google Play store: (https://play.google.com/store/apps/details?id=com.zookal.zookalsg&hl=en)

It is also available in the App Store: (https://itunes.apple.com/au/app/zookal-philippines-school/id1140369065?mt=8).

For devices not compatible with the iOS and Android operating systems, the app may be directly downloaded at www.zookal.com.ph.

Filipino Education Supported by NBA Stores Philippines

The Philippines is now home to three NBA Stores located at Glorietta 3, Mega Fashion Hall and TriNoma which are managed by the International Athletic Trading Company, Inc. (IATC). A wide selection of authentic NBA merchandise includes official jerseys, footwear, toys and other collectibles. The NBA Stores carry products from all the 30 NBA teams. They also feature renowned brands such as 2K Sports, Adidas, Spalding, and many more.

Recently, the abovementioned NBA Stores, announced the launch of a retail promotion to support Knowledge Channel Foundation, Inc. (KCFI) in providing quality education to more Filipinos.

Celebrating its 10th year anniversary, NBA Cares, the league’s global social responsibility program, have decided to donate a portion of the NBA Name & Number T-shirt sale proceeds from August 10 to September 13 of this year to KCFI. The proceeds will aid the foundation’s education program which is focused on providing multimedia learning resources for students in grades K-12 and training teachers from public schools in the National Capital Region of Luzon.

KCFI is a non-profit organization that helps empower Filipinos through educational media and is now on its 17th year of establishment. They have been successful in their attempt to provide access to multimedia learning resources to more than 5 million learners in about 6, 000 schools and learning centers all over the Philippines.

IMMAP Launches the Power of X

IMMAP announced it's 10th internet and mobile marketing summit during it's general membership meeting at Diamond Residences, Makati on April 19, 2016 (Wednesday). The event will take place on October 10-12, 2016 at the PICC.

According to IMMAP, every corporation, start up companies, and digital marketers must not miss out on this prestigious event. But what makes this event so special?

The main message of the general membership meeting is focused on digital news and updates, pointing out how crucial the change and growth in digital media and marketing is, and why every digital marketer must innovate and adapt to this trend.

The meeting was jumpstarted with an introduction speech was made by Eduardo Mapa Jr. He is the Chief Innovation Officer of Havas Media China, and has over 25 years of experience in advertising and marketing. The main message of his speech is that the growth of digital media is a trend that no one can stop. Digital is already mainstream, and it is at the heart of everything. From consumer behavior to business operations, digital will affect it.

Donald Lim, who was the second speaker and also the founding president of IMMAP, casted the vision that every business must change Be disrupt or get disrupted by the exponential advancement of technology in this digital age. He communicated this powerful message by showing a video of a first world traditional advertising agency who stopped operating all because they choose to ignore what is happening around them.

The final speaker was Sandiya, a digital marketing practitioner from Facebook. Sandiya showed statistical data's of the consumer behavior in southeast Asia. Her message revolved around the following:

1. Mobile Moves People

- Teenagers spend their on mobile.

- Average time spent: 3 hours per day on mobile in the Philippines.

2. When it comes to time on mobile, apps rule.

- 56% of all time spent on

3. 8 out of 10 people in southeast Asia check their mobile phone while watching TV.

What these data means to brands and marketing is that businesses and digital marketers must build their strategy on mobile.

With all these news and updates, IMMAP aims to cover the height and breadth of the digital marketing landscape through its biggest digital conference: The Power of X: 10th Internet and Mobile Marketing Summit.

This Digital Congress will tackle 10 key tracks of Digital Marketing - from research and measurement to content and distribution, featuring 100+ speakers from Facebook, Google, Twitter, Spotify, Waze, Comscore, Havas, TBWA, Near, and more.

Fusion 2016: The Philippine Music Festival

Fusion 2016: The Philippine Music Festival

Theme: ImagiNATION “A better Philippines Imagined Through Music

 

Amidst the daily dose of negativity in the lives of Filipinos, the youth remains hopeful. 2016 is looked upon by everyone as a Year of Change: a new leader, a new direction , and a brighter future for the nation. . What better way to express the desires of each optimistic soul than to be part of a big movement using music as a platform to influence positivity. This is what Fusion 2016 is all about: an avenue to voice out a young generation’s aspirations for a better Philippines.

For its launch, Fusion 2016 sought to involve ordinary Filipinos through crowd-sourced lyrics and materials that will become anthem of the event. Through school tours, messages of each student were amplified via TVC, jingles, online and radio broadcast materials. This enabled artists, music lovers and other stakeholders a venue for conveying their hopes and aspirations for the country.

On January 29, 2016, the movement will be celebrating by manifesting these messages of hope and change through a bigger music festival with better experience and bolder performances from the country’s top music artists. Collaboration of OPM members of different genres will be featured in one night. A whole day of world class Filipino music on different pocket stages, activity booths and other attractions will create excitement like no other concert has done before. Above all, this is an opportunity to be united with both artists and the Filipino people that utters the same battle-cry in imagining a better Philippines through music.

The success of Fusion 2015 wherein 35,000 attended the festival, local recording companies, the Department of Tourism and other organizations , Fusion 2016 is a continuation of Carat’s mission of elevating the music industry to the world stage. Powered by the Carat Play Event Team, the Fusion 2016 is envisioned to be a more spectacular show in 2016.

Among the artists to be featured are:

Sarah Geronimo
Bamboo
James Reid
Gary V.
Parokya ni Edgar
GerphilFlores
Aegis
Kyla
The Dawn
Noel Cabangon
El Gamma Penumbra
Slapshock
Chicosci
Gracenote
Callalily
And more surprise guests.

IMAGINATION Fusion 2016 will be held on January 29, 2016 at the SM MOA Concert Grounds. Tickets are available in 7-Eleven and SM Tickets.

GLOBALTRONICS Launches the 3rd National Digital Arts Awards

Mandaluyong City (August 11, 2015) – Globaltronics officially launched the National Digital Arts Awards (NDAA) 2015 under the theme #DigitalPinoyAko last August 7 at 500 Shaw Zentrum Events Pavilion. About 600 people mostly students, media agencies, corporate and marketing executives, and sponsors attended the kick-off party.

The event featured three of the country’s top disk jockeys: DJ Jet Boado, DJ Callum David, and DJ Tom Taus. The party offered a toast to the rise of digital arts in the country with open bar for everyone. All the guests were treated to an exciting array of entertainment and surprises. 

 “We want to give way to all the students who dream to be part of the digital arts community in the country. This is their chance to highlight their talents in creating works using rich digital media. We believe that this is the best time for them to join the awards because this is the biggest NDAA so far” said Nato Agbayani, COO of Globaltronics. NDAA is an advocacy of Globaltronics that aims to highlight the skills and talents of digital artists in the country. 

Watch out for the NDAA2015 Visayas & Mindanao Road Show in the following areas:
- August 20-21 – NDAA Caravan at Geeks on a Beach Startup Event, Boracay

- August 21-23 – NDAA Caravan at Outdoor Advertising Association of the Philippines  

(OAAP) National Summit 2015, Davao City

- September 1 – Visayas Launch, Cebu City

- September 8 – Mindanao Launch, Davao City

The National Digital Arts Awards 2015 #DigitalPinoyAko is now open for entries in digital print and motion graphic from Filipino students nationwide. Deadline for submission of entries is until October 16. A total of 1 million of cash and prizes is up for grabs in this year’s edition of the NDAA.  The Awards Night will be held on January 15, 2016 at the Newport Performing Arts Theater, Resorts World Manila, in Pasay City. Aspiring participants can download the full mechanics at their official website, ndaa.globaltronics.net. For more details, follow the NDAA at Facebook: www.facebook.com/NDAAPhilippines and Twitter: NDAAPhilippines.

Contact: 
Bernie Faustine D. Brijuega
bbrijuega@globaltronics.net
0977-3718198

OOH News : MMDA Relaunches Adopt-A-Footbridge

MANILA, Philippines - The Metropolitan Manila Development Authority (MMDA) relaunched on Friday its “adopt a footbridge” program in an effort to encourage private sector participation in the maintenance of footbridges along major thoroughfares across the metropolis.

MMDA Chairman Francis Tolentino relaunched the program at the footbridge that connects the University of the Philippines Diliman campus and the UP-Ayala Land Technohub across Commonwealth Avenue in Diliman, Quezon City.

According to Tolentino, at least 2,000 students and Technohub patrons use the footbridge every day in crossing Commonwealth Avenue, which has been tagged as the “most dangerous highway” in Metro Manila due to the high number of accidents in the area.

According to Tolentino, “adopted” footbridges will have a roof and restrooms and will be equipped with closed-circuit television cameras (CCTVs) that will be linked directly to the MMDA’s Metrobase monitoring center at the agency’s headquarters in Makati.

The “adopt a footbridge program” was originally launched two years ago by the MMDA.  However, out of the 87 footbridges in Metro Manila, only 2 were adopted by advertisers.
The program was originally launched on July 4, 2013 at the Eastwood footbridge in Quezon City. The footbridge crosses the C5 Road in Libis.

The Eastwood footbridge was “adopted” by the AMSI Builders and Illuminate Dynamic Media, Inc. Under an agreement with the MMDA, AMSI Builders and IDMI financed the repair, rehabilitation and improvement of the footbridge.   In 2013, Smart Communications' advertisements were seen on the Eastwood footbridge.
 “The beauty in this adopt a footbridge program is that we will now be able to repair and rehabilitate our pedestrian footbridges at no expense, since this is a government-private sector partnership. And more than the savings, pedestrians using the footbridges will now be safer and more comfortable,” Tolentino said.

PHD Launches Book on the Impact of Artificial Intelligence

PHD has launched its latest publication Sentience: The Coming AI Revolution and the Implications for Marketing, looking at the impact that AI will have upon the world of marketing.

According to the agency’s worldwide CEO, Mike Cooper, “The impact of AI will result in a radical
reorganisation of advertising and marketing. AI applications will be largely ad-supported, meaning
that marketing will be one of the first disciplines disrupted by AI. In the future, brands will be
marketing to an algorithm, not directly to consumers”.

“Artificial Intelligence will be one of the most transformative technologies the world has ever seen, a
new utility that uses the data from billions of people and objects to perform tasks, provide services
and adapt and learn as it does so. Marketing and communications won’t be spectators to this greatest
show on earth – they will be transformed by it. In Sentience, PHD again explores how technological
advancement will create tantalising possibilities for marketers and agencies. Our algorithms are set to
wake up – get ready to say hello,” said Chris Stephenson, PHD’s APAC Head of Strategy and Planning.

Speaking about the release of the book, Cooper continues, “In Sentience, we have tried to peer
beyond what we know. To scope out a commercially realistic view on the potential products we will
be using and the advertising and data models that will likely support them”.

Sentience provides a comprehensive history of AI – what it is, where it started and the road leading to
today - and builds a picture of ‘the future of intelligence’, offering a peek into the AI-driven world of
2029 and the implications of AI enabled marketing.

The book explores the increasing role that ‘sentient’ Virtual Personal Assistants (VPA’s) will play in our lives, with many of our purchasing choices being made for us, meaning brands will have to adapt to reach consumers.

The book was previewed at last month’s Cannes Lions Festival to coincide with PHD’s keynote seminar, which saw guest speaker Sir Tim Berners-Lee, the inventor of the World Wide Web, give his views on the impact that AI will have on society and business.

Sir Tim Berners-Lee joins leading figures such as Stephen Hawking, Elon Musk, Bill Gates and Steve Wozniak who have recently given their views on the impact that AI will have, which according to Stephen Hawking, “would be the biggest event in human history (and)… might also be the last, unless we learn how to avoid the risks".

Speaking at Cannes Lions, Sir Berners-Lee asserted that "to be part of the business world, you need
to put data out there", seeing a future where artificial intelligence drives the decisions in major
corporations. He dismissed the clichéd view of physical robots running the world, suggesting instead
that artificial intelligence will actually comprise businesses driven by algorithmic decisions as data
becomes free and open to use. He envisaged robot holding companies that could move and make
investment decisions based on data and algorithms - and without human input.

However, Berners-Lee warned that businesses would be left behind unless they started actively
putting data out onto the web, as a step up from simply creating web pages to push products.
Berners-Lee was positive about open data and AI's impact on business on society, particularly in health
and wellbeing. But he warned that there was a "red line".
Sentience is available to purchase from Amazon, the iBookstore and Google Play, with all proceeds
going to UNICEF.

For more information please contact:
Arun Saha arundhati.saha@OmnicomMediaGroup.com / +65 68766809
Avril Canavan Avril.canavan@phdmedia.com/ +44 (0) 7584680100
Vicky Bloyce Vicky.bloyce@phdmedia.com / +44 (0) 7841 162476

About PHD Worldwide
PHD Worldwide is known globally as an innovator in communications planning and buying across
broadcast, print, digital, mobile, social and emerging media. Founded in London in 1990 as the first
planning-led media agency, PHD is built on a culture of thought leadership, innovation and creativity,
with a philosophy of “Finding a Better Way.” PHD is one of the world’s fastest growing and most
awarded media and communication agencies, with over 3,000 staff working in over 80 offices
worldwide.

PHD was named ‘Media Network of the Year 2014’ by Spikes, Cristal and Campaign Asia as well as
ranked 1st for Creativity in the International Media Image Survey (i-MIS), 2nd most awarded media
agency globally by The Directory’s ‘Big Won’ rankings. PHD’s work for Unilever also took the top two spots in the Warc 100 list of the world’s best marketing campaigns.

The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division
of Omnicom Group Inc. (NYSE: OMC)
www.phdmedia.com

MICHELIN’s Right2Race online game returns

The Right 2 Race (R2R) online game promo from MICHELIN is back! And winners from select countries get the chance to join the MICHELIN Pilot Sport Experience (MPSE), a much-awaited motorsport event, in Sepang International F1 Circuit in Malaysia.

To join, participants may log on to www.theright2race.com from May 13 to June 16, 2015 and play the game on the digital version of Sepang International F1 Circuit. The players’ driving skills on different racing lines and braking points will be tested in the game. Three players from the Philippines with the best and fastest lap times win a trip to Sepang, Malaysia and join in the once-in-a-lifetime MICHELIN Pilot Sport Experience on July 18.

The MPSE is a unique and specialized motorsport event organized annually by MICHELIN. Participants get to ride and drive with professional racers on high-performance vehicles such as the Formula 4, Renault Clio Cup, Lamborghini Super Trofeo and the legendary Formula Le Mans.

The first Right2Race was launched successfully last year in Singapore, Australia, Thailand, Malaysia, and Philippines. One of the winners from the Philippines – Ivan Isada, emerged as the overall Champion at the 2014 MPSE. As the ultimate winner, Mr. Isada received an exclusive all-expense paid trip to witness the prestigious Le Mans 24 Hours in Le Mans, France in June 2015.

For more information log on to www.theright2race.com OR www.michelin.com.ph .

Right2Race winners at MPSE

Right2Race 2014 online game winners from Singapore, Australia, Thailand, Malaysia and the Philippines won a trip to the MICHELIN Pilot Sport Experience (MPSE) in Sepang, Malaysia and experienced driving and riding in high-performance vehicles such as the Formula 4, Renault Clio Cup, Lamborghini Super Trofeo and the legendary Formula Le Mans. Ivan Isada from the Philippines emerged as overall champion of the MPSE and won an exclusive trip to the prestigious Le Mans 24 Hours in Le Mans, France in June 2015.

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Hooters may open in Bacolod City much sooner than you think

Famous restaurant Hooters is serious about expanding in Asia, where its success in Phuket has led the chain to plan 30 new locations over the next six years.  Hooters' international franchisee Destination Resorts has committed to further expansion given its recent success in Phuket.

Phuket in Thailand and Bacolod City, Philippines share the same earned reputations for being party hotspots.  The franchisee has set sights on Cambodia, Indonesia, Laos, and other growing markets but have aimed to concentrate heavily on Hong Kong and the Philippines.  Thus, it will come as no surprise if Bacolod City, home of the world famous Masskara Festival is included in the accelerated expansion plan covering the Philippines.

"Guests will experience the sporty, fun and glamorous all American Hooters-girl the brand is known for" said a top level executive of Hooters Asia.  "Hooters Girls are the cornerstone of our brand, and their superior hospitality is what keeps our guests coming back".

The new locations will likely attract educated professionals and the middle income group in society who go for American-themed restaurants for fun, meetings, and enjoyment.  Of course they will also be coming for the world famous Hooters Girl hospitality.