Choose Philippines New Website: Discover. Experience. Share.

Choose Philippines recently launched its redesigned website just in time for Choose Philippines Awards.

The website was originally created 5 years ago and it was initially for posting articles and photos. According to Donald Lim, ABS-CBN's Chief Digital Officer, they reinvented the website because of one mission and vision and that is their belief that the job of marketing is not confined to the Department of Tourism or other LGUs but the job of every Filipino.

Lim's team ensured that the website they created is something that is very friendly and at the same time, everyone can use it to market the Philippines.

The reinvented Choose Philippines website is now an interactive platform where users can engage into. Its new features include:


1. Predictive Search Function

2. #ChoosePhilippines Instagram Aggregator

3. Locations Directory

4. Livestreaming

5. Travelers' Market

6. User Dashboard

7. User Profile

*Wishlist

*Done That List

You can check their redesigned website here: http://www.choosephilippines.com/ or watch this video:

Twitter partners with Globe for NBA live streaming in the Philippines

Two exclusive NBA programs and game highlights will be available for live streaming in the Philippines through Twitter. Globe will be the company’s first official live stream advertising partner in Asia.

One of said two shows is The Starters Twitter Show produced by Turner Sports. It will stream once a week for an hour. The other show is titled The Warmup which is a weekly 30-minute program. These shows will be available even to viewers who are not logged in to Twitter.

With Twitter’s live stream service, more Filipinos will be reached by NBA considering that the Philippines is regarded as one of NBA’s biggest international market.

At present, NBA has more than 23 million followers on Twitter and is considered as the largest sports community of any sports league in the world.

Former Yahoo! Executive is now GetCRAFT Philippines' Managing Director

Kate Delos Reyes, Managing Director, GetCRAFT Philippines

Kate Delos Reyes, former media head and country manager for Yahoo! Philippines, was recently appointed as the managing director of GetCRAFT’s new office in Manila, Philippines.

Delos Reyes’ more than 10 years of work experience include being with Globe and Yahoo! Philippines. She has expertise in content, social media, strategy, operations, marketing, communications and business development.

GetCRAFT is Southeast Asia’s premier content marketplace. They have worked on more than 1,700 projects for over 130 brands such as Unilever and Samsung. Moreover, GetCRAFT has established strategic partnerships with GroupM, IPG (Interpublic Group of Companies), Havas, Starcom, and DAN (Digital Agency Network).

Anna Testa is now Publicis Manila's MD

Anna Testa, Managing Director, Publicis Manila

Advertising and marketing veteran Anna Testa was appointed as the Managing Director of Publicis Manila.

With over 20 years in the industry, Testa has worked with brands for multinational clients like P&G, Nestle and McDonald’s. For 11 years, she has been working outside the country, handling various global brand leadership roles for P&G in Leo Burnett Singapore, London, and Tokyo.  She was Leo Burnett Singapore’s Global Brand Director for P&G Global SK-II. On June 2015, Testa returned to Manila and served as Y&R CEO.

Publicis Manila is part of Publicis One Philippines which is a global communications enterprise that brings together Publicis Groupe’s agency capabilities and expertise under one roof.

COO Adam Bain bids goodbye to Twitter

Adam Bain, COO, Twitter

Twitter COO Adam Bain announced his exit from Twitter through his Twitter account.

Bain became COO last year. Prior to that, he was Twitter's president of global revenue and partnerships.

Before landing on Twitter, Bain also became the chief technology officer at Fox Interactive Media. It was during his time when the company acquired MySpace.

Twitter's Chief Financial Officer Anthony Noto was named to replace Bain's post immediately.

Should Pizza Hut Delivery Change Its Hotline Number Now That There is 911?

MANILA, Philippines - Beginning tomorrow, August 1, 2016, President Rodrigo Duterte will be putting in place a national hotline for emergencies.  The number 911 will officially be the national emergency hotline.  The 911 emergency hotline was tested by Interior Secretary Mike Sueño last Thursday, July 21, and replaces the current 117 emergency number.

Beginning August 1, citizens who call 911 will be connected to the Presidential Action Center (PACE).  This number is quite close to the famous Pizza Delivery hotline of Pizza Hut which is 911-1111.

What do you think?  Should Pizza Hut Delivery Change Its Hotline Number Now That There is 911?

Let us hear your comments below.

Look who’s back! Digital Marketing Conference Philippines Reload 2016 happening again this July 14 & 15

The previous digital marketing conference in the country made a great impact to its attendees. In fact, many insisted for another one as they realized that the conference really gave them profound understanding and knowledge to get their businesses or companies along with today’s digital age. Because of this, many will surely be happy as the Digital Marketing Conference Philippines will happen again this year!

Digital Marketing Conference Philippines Reload 2016 is a two-day seminar which aims to help the marketers and other attendees in getting ahead with digital marketing success. The event will fast track on July 14 and 15, Thursday and Friday at SMX Convention Center, SM Aura Premier, Taguig City. 

The seminar as organized by Neo Trade, will cater on both beginners and those already knowledgeable in digital marketing. The conference topics include: strategy and planning, analytics, websites, social media, search, and mobile marketing. It targets those in the academe, agencies, entrepreneurs/SME’s, professionals, BPO sourcing & marketing personnel, government personnel, marketing specialists, brand advertisers, business leaders, website owners, and as well as students to attend and participate in the said conference.

This year’s Digital Marketing Conference Philippines Reload will give new faces to issues and trends regarding mobile and digital marketing field as it will let the attendees meet and interact with industry experts, and as well as provide an overview of the key aspects and effectively utilize them in producing marketing plan for their businesses. The YES members are encouraged to attend and are given worthy discounts for the registration fee. 

For more information about the designated seminar fees and other queries, visit their website at www.neotrade.co or their FB page at Neotrade Events. Interested attendees may also call Neotrade at 9380837 or 09167312040 for additional clarifications and details.

Christie Celebrates Ten Years of Environmental Initiatives

Environmental programs includes major projects to reduce waste, energy consumption

CYPRESS, Calif. – (April 22, 2016) – Christie®, a leader in creating and sharing the world's best visual and audio experiences, is proudly celebrating the 10-year anniversary of its Environmental Management System (EMS). The system, based on ISO 14001, focuses on building and continually improving Christie’s environmental performance.


The EMS encompasses numerous environmental programs including waste reduction, recycling, water and electricity reduction, facility and operational improvements, with a significant net CO2 reduction.

Chairman, president and CEO Jack Kline said, “We’ve introduced numerous programs to reduce our carbon footprint. These initiatives are an investment in the future and, what is unquestionable, is the ultimate impact on the environment. I want Christie to set an example for other companies; we take this seriously and don’t intend on slowing down.”

Initiatives include the installation of 2,190 solar panel modules on the Ushio (Christie’s parent company) and Christie office buildings in Cypress, California. The panels produce 833,000 kWh annually, reducing CO2 emissions by 814,807 pounds and power consumption by up to 28 percent. Christie MicroTiles® installations in the lobbies of Ushio and Christie (Camden Drive) display the amount of energy that the solar panels produce in real-time.

At Christie’s manufacturing headquarters in Kitchener, Ontario, a 35,000 square foot warehouse was converted to office space using environmentally conscious techniques aligned with LEED Gold. The space includes daylight harvesting, energy conserving lighting with high-efficiency HVAC automation, sound masking and carefully selected interior materials. Overall, environmental related projects in Christie’s Kitchener facility resulted in a 47 percent decrease in natural gas consumption and a 27 percent decrease in water consumption between 2004 and 2015. The facility also boasted a 60 percent waste diversion improvement over the 10-year period.


In Cypress, Christie renovated its Network Operation Center (NOC) with refurbished data center equipment, including computer room cooling units and battery backup and flooring from renewable resources, which also helps maintain a low-static environment.

Employee engagement with Christie’s environmental programs has been and continues to be a critical success factor. “There is always a tendency to believe that the efforts of individuals are insignificant, but working together with everyone engaged creates a meaningful result,” says CEO Jack Kline.

In 2014, Christie employees initiated a project to reduce the amount of LDPE#4 foam sent out as waste. Staff worked with the primary packaging supplier to pick-up foam used in raw material packaging from Christie for processing back into a raw material form. This allowed Christie to be among the first manufacturing companies in the region to remove this product from its waste stream.

“When it comes to the environment, we only have one planet and it’s up to all of us to take care of it,” says Kline. “Ten years ago, when we started our environmental management program, we took this very seriously; we wanted all of our employees to be a part of it. To do so, we had to create a vision, and that was to constantly improve what we’re doing to preserve the environment.”

Find out more about Christie’s environmental initiatives.


About Christie®

Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.


“Christie” is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries. DLP® is a registered trademark of Texas Instruments.

How brands can improve their strategic planning for 2016

December of this year and January of next year is the time for companies to do their strategic planning.  For those working in the overwhelming majority of corporations, the annual planning process plays an essential role. In addition to formulating at least some elements of a company’s strategy for the next 12 to 18 months, the process results in a budget, which establishes the resource allocation map; sets financial, operating, and marketing targets, and aligns the management team on its strategic priorities. The operative question now is as companies go for the preparation of the strategic planning event, how can they plan properly for the brands they are pushing and the markets they are trying to conquer if they don't begin with understanding the media habits of their target audience and consumers?

This is where the input of Media Outlook 2016 comes in.

2016 will be an interesting and exciting year for the media industry in the Philippines as the National Elections and ASEAN integration take center stage in the country.

The Media Outlook 2016 will present more than the usual economic forecasts we get from different media groups. Very few forums touch on the topic of marketing communications, particularly trends and forecasts for the coming year. These relevant questions should be addressed – Will TV continue to be the dominant consumer touch point?, What is the future of TV?, What is the state of out-of-home and billboard advertising? How fast are Filipinos becoming digital? How’s uptake for radio and print media?

These are just some of the questions that a Panel of Experts will answer and provide information in the Media Briefing.
Who Should Attend

CMOs, Managing Directors, Advertising/Marketing Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Managers, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in media, advertising and marketing.

Discounts and Payment Scheme

PHP 5,999 + VAT inclusive of meals and kit

- Package of 5 Delegates + 1 Free
- 10% Discount to Past Delegates
- 20% Discount to Academe/Students/Government


----
The Resource Speaker and Experts:

1) Gabriel V. Buluran

General Manager
Kantar Media Philippines

Gabriel has close to 25 years experience in Media and Market Research, designing studies, managing data collection, and panel homes and data production.

He is currently managing the Client Servicing Team and National TV Audience Measurement (TV Ratings) Service in Mega Manila, Urban and Rural Philippines, where he is responsible for the overall management and direction of Kantar. He launched Kantar Media Philippines’ Radio Audience Measurement Service for KBP and the Radio Research Council in 2013 and developed the first Internet Audience Measurement Service for the Philippines 2014.

Before joining Kantar Media Philippines, Gabriel worked with ACNielsen Philippines. He joined the company as Associate Director of Nielsen Media Research, then went on to become the Director for Customized Research Operations.

Gabriel earned his degree in Bachelor of Arts major in Philosophy from Ateneo de Manila University.

2) Lloyd Tronco

Executive Director, Philippine Center
for Out-of-Home Media Research and Science (PhilCourse)

Lloyd Tronco is a stalwart in outdoor advertising in the Philippines. His first brush with outdoor advertising and Out-Of-Home media, started 30 years ago having grown up in a family business which provided billboard space in the Visayas and Mindanao. Having worked his way up in the family business, he became the General Manager of Tronco Advertising which is based in Bacolod by 1994.

In 2001, when Out-Of-Home media began gaining popularity in the Philippines due to the advent of digital tarpaulin printing, Lloyd Tronco was hired by McCann Erickson Philippines’ media unit, UniversalMcCann to be part of a team specializing in out-of-home media. At UniversalMcCann, he handled the Out-Of-Home media requirements of the agency including that of Coca-Cola, Cathay Pacific, Mastercard, and Globe Telecom, until early 2005.

Following the stint with UniversalMcCann, he set up a consultancy which developed the business of OOH media vendors and at the same time serving the Out-Of-Home media needs of various media agencies.

3) Jay Bautista

General Manager
Strategic Consumer and Media Incites

Jay is currently the General Manager of Strategic and Consumer Incites, Inc. (SCMI) which is a market and media research Start-up Company.

Prior to setting up his own company, he was Managing Director for Media at The Nielsen Company where he spent 19 years honing his skills in media research particularly in the field of advertising information and audience measurement covering traditional media (TV, Print, Radio, Cinema, Out of Home) and digital media (online and mobile).

He is currently a director of the Marketing and Opinion Research Society of the Philippines (MORES) where he was past President (2010) and co-chair of the Digital Measurement Board (DMB) of the Internet and Mobile Marketing Association of the Philippines (IMMAP) to which he served as director in 2013.

Jay earned his degree in AB Communication Arts from the Ateneo de Manila University and a Master’s in Business Administration degree from the University of the Philippines.

Court of Appeals : MMDA has power to regulate billboards

Once again, the outoor advertising industry is at siege.  Last week, the Court of Appeals (CA) has affirmed the power of the Metropolitan Manila Development Authority (MMDA) to regulate billboards and advertising signs along major roads in the metropolis.

The CA released a 21-page decision stating the appellate court’s Second Division reversed a 2013 ruling of the Makati City Regional Trial Court (RTC), which stopped the MMDA from issuing clearances and permits for advertising billboards.

The CA held that Makati RTC Branch 58 Judge Eugene Paras committed grave abuse of discretion in granting the petition filed by advertising firms.

The CA dismissed the complaint filed by Summit Publishing Co. Inc., Bigboard Advertising Corp. and Sygoo Enterprises questioning the validity of a memorandum of agreement between the MMDA and the Department of Public Works and Highways (DPWH).

The DPWH deputized the MMDA to implement provisions of the National Building Code and regulate the issuances of permits for the installation of billboards.

The advertising firms filed a petition for the issuance of a writ of injunction against the MMDA after the their applications for billboard permits were denied for failure to comply with the requirements set by the MMDA.

They questioned the validity of memorandum circulars issued by the MMDA pertaining to guidelines for the issuances of permits for billboards. 

The Makati court issued a writ of preliminary injunction restraining the MMDA from confiscating, rolling down and demolishing billboards and other items similarly engaged in the business of outdoor media advertising.

The ruling was penned by Associate Justice Remedios Salazar-Fernando. Associate Justices Priscilla Baltazar-Padilla and Socorro Inting concurred with the ruling.

Is Top Gear's Post On FB Actually An Extension Of Johnnie Walker's Joy Campaign?

In the wake of Monday's "carmaggedon" which snarled Metro Manila's thoroughfares, Top Gear Philippines posted a photo of motorists bringing out the drinks and some 'pulutan'.

While others may question the propriety of the post given that TGP advocates responsible driving, this publication zooms in on the brilliance of Diageo's genius, if indeed it was a campaign of theirs or their digital agency.

Advertising and Marketing Philippines is still trying to get word if this part of the "Joy" campaign seen on taxicabs, lamp post banners, billboards.

Regardless of whether this was contrived or not, the post could also reinforce the communications of an older Johnnie Walker campaign.  Keep Walking.

Image from a screen capture including a photo from Geoffrey Barrientos

Call for entries to Digital Arts Awards

ORGANIZERS of the National Digital Arts Awards (NDAA) 2015 are calling for entries from the Visayas.

Globaltronics, a company specializing in digital advertising in the Philippines, is encouraging students who aspire to be part of the country’s digital arts community to join the contest.

“We are calling on Bisayan youth to be part of the NDAA 2015 Visayas leg. This is your chance to highlight your talents in creating artistic works using new tools in the digital media,” said Nato Agbayani, Globaltronics vice president for External Affairs.

This year’s theme #DigitalPinoyAko aims to highlight the works of Filipino youth and their interpretation of the Philippines as a country of daring and innovative people who continue to rise with the help of digital technology.

Globaltronics is partnering with local universities and colleges to encourage more entries from students, especially those from the Visayas.

The school partners are Benedicto College, Southwestern University, St. Theresa’s College, University of Cebu, University of San Jose-Recoletos and the University of the Philippines Cebu.

The competition is open to all 16 -26 year old secondary, college or technical vocational students.

Participants can submit works adhering to the theme #DigitalPinoyAko in two categories: motion graphics and print.

Deadline for submission of entries is on Oct. 16.

A total of P1 million cash will be given as prizes during the Awards Night on Jan. 15, 2016.

For inquiries, visit website http://ndaa.globaltronics.net or follow the NDAA at Facebook: www.facebook.com/NDAAPhilippines and Twitter: NDAAPhilippines.

Source: http://cebudailynews.inquirer.net/68765/call-for-entries-to-digital-arts-awards#sthash.mcMFqoUs.dpuf