MICHELIN’s Right2Race online game returns

The Right 2 Race (R2R) online game promo from MICHELIN is back! And winners from select countries get the chance to join the MICHELIN Pilot Sport Experience (MPSE), a much-awaited motorsport event, in Sepang International F1 Circuit in Malaysia.

To join, participants may log on to www.theright2race.com from May 13 to June 16, 2015 and play the game on the digital version of Sepang International F1 Circuit. The players’ driving skills on different racing lines and braking points will be tested in the game. Three players from the Philippines with the best and fastest lap times win a trip to Sepang, Malaysia and join in the once-in-a-lifetime MICHELIN Pilot Sport Experience on July 18.

The MPSE is a unique and specialized motorsport event organized annually by MICHELIN. Participants get to ride and drive with professional racers on high-performance vehicles such as the Formula 4, Renault Clio Cup, Lamborghini Super Trofeo and the legendary Formula Le Mans.

The first Right2Race was launched successfully last year in Singapore, Australia, Thailand, Malaysia, and Philippines. One of the winners from the Philippines – Ivan Isada, emerged as the overall Champion at the 2014 MPSE. As the ultimate winner, Mr. Isada received an exclusive all-expense paid trip to witness the prestigious Le Mans 24 Hours in Le Mans, France in June 2015.

For more information log on to www.theright2race.com OR www.michelin.com.ph .

Right2Race winners at MPSE

Right2Race 2014 online game winners from Singapore, Australia, Thailand, Malaysia and the Philippines won a trip to the MICHELIN Pilot Sport Experience (MPSE) in Sepang, Malaysia and experienced driving and riding in high-performance vehicles such as the Formula 4, Renault Clio Cup, Lamborghini Super Trofeo and the legendary Formula Le Mans. Ivan Isada from the Philippines emerged as overall champion of the MPSE and won an exclusive trip to the prestigious Le Mans 24 Hours in Le Mans, France in June 2015.

Click here for OOH Marketplace:

Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More







Related Post:

That Creepy Billboard On EDSA

People have been talking about it.  It is there.  It is real.

Netizens have been getting the creeps from a short footage currently being shown on an LED billboard on the northbound lane of EDSA.  The footage is a silhouette of a little girl on a swing. ... Read More

Top 5 Outdoor Ad Companies in PH for 2014 Bared

MANILA, Philippines - A question often asked among first time users of out of home media is, "What are the Top 5 Outdoor Advertising Companies in the Philippines?".

We posed this question to OOH Media expert, Lloyd Tronco, a pioneer Media Strategist in the realm of OOH and Digital Signage who had this to say:

A quick scan and review of top 5 OOH Media Companies in the Philippines (no particular order) would be:

United Neon, HDI Admix, City Ads Group, Adstrat Group, and Summit OOH. 

Tronco added, "One of the 5 named was actually a late entry in the list.  There was another company which would have been in this top 5 however, that company spun off two units last year and thus became smaller entities".

Click here for OOH Marketplace:

Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More

TigerAir Is Now Rebranded As CebGo

MANILA, Philippines - Tigerair Philippines, the wholly owned subsidiary of Cebu Pacific Air (PSE:CEB), now operates as Cebgo. Its new logo utilizes CEB colors, to further reflect the airline's relationship with its parent company.

"The new Cebgo brand clearly identifies us as part of the CEB group, and streamlines our operations further. Cebgo will continue to leverage on CEB's distribution channels and network, and work together to serve more guests," said Michael Ivan Shau, Cebgo President and CEO.

Starting this May, Cebgo crew has been conducting Fun Games onboard to unify the CEB group flight experience. Flight and ground crew will don Cebgo uniforms in a few months' time.

Cebgo continues to operate flights Ninoy Aquino International Airport Terminal 4 and Clark International Airport. It flies to 16 destinations: Bacolod, Butuan, Cagayan de Oro, Clark, Cebu, Davao, General Santos, Iloilo, Kalibo, Legazpi, Manila, Roxas, Puerto Princesa, Tacloban, Tagbilaran, and Hong Kong.

Since CEB's acquisition of Cebgo last March 2014, CEB managed to quickly turn around its wholly owned subsidiary, narrowing its financial losses significantly. Cebgo has since then launched 10 new routes, offering more options for the traveling public.

In 2014, Cebgo carried 1.3 million domestic passengers, compared to 970,000 in 2013.

Click here for OOH Marketplace:

Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More







Related Post:

That Creepy Billboard On EDSA

People have been talking about it.  It is there.  It is real.

Netizens have been getting the creeps from a short footage currently being shown on an LED billboard on the northbound lane of EDSA.  The footage is a silhouette of a little girl on a swing. ... Read More

Philippine Advertising Agency Wins Grand Clio for Out-Of-Home Media Category

TBWA Santiago Mangada Puno, based in Makati City, claimed victory early last week as it won a Grand Clio Image Award for the Out-Of-Home Media Category with its  "Water Billboard" for the Peerless Lion Corporation.

A proud moment for Managing Partner Melvin Mangada as he received the Grand Clio award in New York.

(http://www.clioimage.com/winners/2015/all/entry.cfm?entryid=801510392&ispartofcampaign=0&index=6)

Further recognition came when TBWA Santiago Mangada Puno became the only agency from The Philippines to collect metal at this year's One Show Awards, announced May 6, 2015 at the gala ceremony in New York.

TBWA Santiago Mangada Puno  picked up 1 silver Pencil and 2 Bronze Pencils for their "Water Billboard" for the Peerless Lion Corporation in the Design - Outdoor Design: Series, Design - Design for the Greater Good: For-Profit Initiated and Print and Outdoor - Outdoor: Installations and Ambient - Campaign categories respectively.

TBWA\SANTIAGO MANGADA PUNO / MAKATI CITY
Silver
Design - Outdoor Design: Series
Peerless Lion Corporation
Water Billboard

Bronze
Design -
Design for the Greater Good:
For-Profit Initiated
Peerless Lion Corporation
Water Billboard

Bronze
Print & Outdoor
Outdoor: Installations & Ambient - Campaign
Peerless Lion Corporation
Water Billboard

From its Facebook Page, TBWA\SMP declared, "We're so happy to announce that TBWA\SMP's HANA Philippines' Water Billboard was awarded the Grand Clio for the Out of Home category at the #ClioImage Awards. Woohoo!"

Click here for OOH Marketplace:

Related Post:

That Creepy Billboard On EDSA

People have been talking about it.  It is there.  It is real.

Netizens have been getting the creeps from a short footage currently being shown on an LED billboard on the northbound lane of EDSA.  The footage is a silhouette of a little girl on a swing. ... Read More

Department Of Tourism Uses OOH Media In London

If Out-Of-Home Media is the second top awareness builder here in the Philippines (next to TV), imagine how it ranks in the City of London where most people are pedestrians and are highly engaged by posters, bus ads, and Tube cards.

For this reason, Tourism Secretary Ramon Jimenez, instructed sales and promotions officer of the Department of Tourism at the Philippine embassy in London, Richard de Villa, to implement a massive outdoor campaign which employed 25 London buses and 110 black taxis for the entire duration of 2015.  The strategy used for “Visit the Philippines Year 2015” is very sound given that most high street retail brands also employ OOH for their launches.

Over the past few years, the UK has been the highest source of tourism arrivals from Europe.  Last year, the UK registered one of the highest growth rates.

The branding featured multiple Philippine destinations: Vigan, Banaue, Siargao, Boracay, Palawan, Cagayan de Oro, Albay, Bohol and Davao. It was the largest outdoor advertising effort initiated by the country in London so far.

Click here for OOH Marketplace:

Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More

That Creepy Billboard On EDSA

People have been talking about it.  It is there.  It is real. 

Netizens have been getting the creeps from a short footage currently being shown on an LED billboard on the northbound lane of EDSA.  The footage is a silhouette of a little girl on a swing.

It's as creepy as seeing a rocking chair rock on its own without anyone on it.

Both the Manila Bulletin and Adobo Magazine have consulted with Lloyd Tronco, an industry expert in outdoor advertising to get his opinion on what this really is.

Tronco says, "It could just be filler material inserted to use up the gaps between ads and other public service announcements". He continues to say, "Either that, or if you see that there are other TV networks currently advertising on that same LED board, it could be a teaser for a new program for the advertised network."

Then again, we called the owner of the LED board and they said that they didn't know about it!  So did this material just pop up even without the owner knowing?

Talk about a really interactive billboard!

Click here for OOH Marketplace:

Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More

Omnicom Media Group Appoints Mary Buenaventura to Lead the Philippines

Manila, 28th April 2015 – Omnicom Media Group has announced a change in leadership in one of their rapidly growing markets in Asia Pacific – The Philippines. Nicanor Gabunada Jr. (Nic), has stepped down from his position as Omnicom Media Group’s current CEO, to pursue another opportunity in the industry. He will be replaced by Mary Buenaventura effective May 1.

In her new role, Mary is charged with the leadership of all Omnicom Media Group assets in Philippines, working alongside the senior management team and leads for OMD, PHD and M2M. Mary will report to Jasmin Sohrabji, CEO for Omnicom Media Group, SEA and India.

Commenting on the appointment, Jasmin Sohrabji, CEO for Omnicom Media Group SEA and India, said, “Mary brings a wealth of experience to our network. She is a stellar talent with strengths and accomplishments in a wide range of disciplines. Mary’s comprehensive knowledge of the local market coupled with her knack of delivering effective results will help in strengthening Omnicom Media Group’s capabilities and ensure that our momentum in this market is accelerated. I am delighted to welcome her to the network.”

On outgoing CEO, Nicanor Gabunada Jr.(Nic), Jasmin Sohrabji said, “Nic has driven 3 years of continued growth and stability. Our overall offering and value proposition in the Philippines is much stronger across all our brands, now. We are thankful for his leadership and wish him the best for his next challenge.”

Mary joins Omnicom Media Group from Y&R Philippines, where she held the post of CEO/President for the last 13 years. Mary set-up Y&R Philippines’ in-house integrated marketing communications capabilities, the first for Y&R’s Asian network and Wunderman – WPP’s digital and CRM agency. She also spearheaded agency service innovations, like digital and interactive solutions, CRM, shopper marketing, activation to name a few.

“The Philippines represents a very important growth market for us in South East Asia. Mary’s proven track record in driving growth and building strong cultures is exactly the type of leadership we need right now,” said Cheuk Chiang, CEO, Asia Pacific, Omnicom Media Group.

Commenting on her new role, Mary said, “It’s an exciting time to be in the media industry. I am looking forward to leading Omnicom Media Group in the Philippines by staying committed to the organisation’s vision and objective to be the very best across all of our operations.”

About Omnicom Media Group

Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network (www.phdnetwork.com), a leading media services company widely recognized for its pioneering and innovative work for clients.

Manny Pacquiao Receives New Golf Clubs For His Boys

With a few days left before the fight of his life, Philippine boxing superstar Manny Pacquiao showed his new strategy in a different arena : Family Life.

In order to spend more time with his two boys, Michael and Jimwell, Manny shows the new golf clubs the boys received from Sports Performance University.

Manny Pacquiao has been golfing for many years now.  The boys though will only be picking up the sport this year.  All in all, it will really be a great way to spend bonding time for father and sons.

(thegolfcourse.ph wishes to thank Ms. Samantha Cebrero for allowing us authorized use of her pictures below)

The Pacquiao boys new clubs from Sports Performance University

Team Pacquiao look on at the new sets of clubs

Related Post:

Discovering "Millionaire's Row" in Bacolod City

While heritage conservation advocates in Manila are totally aghast at the demolition of heritage architecture such as the Carlos Palanca mansion in Pasay, the Army and Navy Club and the Admiral Hotel, Bacolod City is reviving an enchanting street which most visitors are not too familiar with.... Read More

OMD Appoints Stephen Li as Asia Pacific CEO

Stephen Li

Singapore, 16th April, 2015 – OMD has appointed Stephen Li to lead the Asia Pacific region as its CEO. Li will replace Steve Blakeman, OMD’s current regional CEO who will be relocating to OMD in London in a senior, global role. Li’s appointment will be effective from October 2015.

Li will be joining OMD from MEC where he is currently the regional CEO for Asia Pacific. Li has over two decades of experience in advertising, media and marketing communications. After holding senior roles with Batey and Lowe, and a role heading up WPP’s team HSBC in the region, Li moved to the media side of the business with MEC in 2005, where he quickly established a reputation of delivering profitability, efficiency and building a culture of positive change.

Commenting on the leadership change, Cheuk Chiang, CEO Asia Pacific, Omnicom Media Group said, “We conducted an extensive and intensive search across the region to find OMD’s next leader, someone who is not only experienced, but capable of taking the OMD brand to the next level. Stephen’s proven track record in building strong client partnerships, driving digital growth, evangelizing creativity and inspiring teams is the perfect combination needed to ensure that a powerful brand like OMD stays at the forefront.”

Steve Blakeman

On outgoing CEO, Steve Blakeman, Cheuk Chiang said, “Steve has driven 4 years of continued success for OMDon all fronts – growth, thought leadership and creativity. OMD is currently one of the most awarded agencies in the region with a great competitive edge. He could not have left the brand in a stronger place and we can’t thank him enough for his leadership.”

“Asia Pacific is the fastest growing region in the world and vitally important as we continue to build a strong and consistent offering for our clients. The appointment of a leader of Stephen’s calibre will ensure OMD’s accelerated growth. Stephen’s strong client relationship skills and passion for innovation will be invaluable to OMD and I welcome him to the OMD family,” said Mainardo de Nardis, CEO Worldwide, OMD. “Steve over the past few years has made countless contributions to our organisation and we are thankful for his leadership,” he added.

On his new role, Stephen Li said, “OMD is a brand which epitomises creative communications planning, and I am delighted to have the opportunity to lead the brand in Asia Pacific. It’s going to be an exciting future and I am committed to driving OMD’s continued growth and ambition in the region.”

Li will be based in OMD’s regional headquarters in Singapore and he will report to Cheuk Chiang, CEO Asia Pacific, Omnicom Media Group and Mainardo de Nardis, CEO Worldwide, OMD.

OMD Worldwide, www.omd.com, is one of the largest and most innovative media marketing specialists in the world, serving many of the most successful and well-known brands, with more than 140 office in 80 countries. OMD is recognized for its global imprint, strategic integration and creativity; being named Most Creative Agency in the World by the Gunn Report for the past five years. OMD is distinguished as the most awarded agency being recognized by AdAge, Campaign and Adweek for both 2008 and 2009. OMD is AdWeek and AdAge’s media agency of the year in 2012. The agency network is a unit of Omnicom Group, Inc.

Omnicom Group Inc (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Omnicom Media Group Announces Amol Dighe as Head of Investment India

India, April 1, 2015 – Continuing its focus on bolstering trading and investment teams across the Asia Pacific region, Omnicom Media Group today announced the appointment of Amol Dighe as Head of Investment, Omnicom Media Group India. The appointment in India follows senior hires for the function in markets like Singapore and Hong Kong.

Amol will lead strategic insight and analysis over the OMD and PHD investment portfolio to ensure the best possible client outcomes are secured across all media platforms. In addition he will be involved with special development projects across South East Asia.

Amol is a seasoned media professional. Having worked on all sides of the value chain - client, agency and media owner. His expertise runs across buying, planning, negotiation and strategy; developing business systems with deep strength in analytical, organisational and managerial experience. He has a 360 degree view of the investment landscape and full insight into the spectrum of trading and negotiation strategies that can be applied to deliver maximum client value.

Prior to his new role at Omnicom Media Group, Amol has a depth of experience working with Unilever in a Regional Buying and Operations role for the Asia Pacific Region, working with Star TV Network to establish their Client Service Strategy and Planning unit and working with Group M India spanning over nine years. Most recently he was in a leadership role in Jakarta with Mindshare Indonesia.

Speaking on Amol’s appointment, Jasmin Sohrabji, CEO Omnicom Media Group India and South East Asia said, “Amol is a terrific addition to the team, bringing invaluable experience to further strengthen our Investment team. Leveraging his experience across the region he will additionally play a key role in special development projects in South East Asia.”

Welcoming Amol to Omnicom Media Group, Harish Shriyan, COO Omnicom Media Group said, “As we consolidate and gear up for the next level of growth, we are excited have Amol as part of our management team that will enhance our client delivery capabilities in India.”

Amol said, “I am delighted and excited with this opportunity of working with the growing Omnicom Media Group team to add greater value to our client offering and making our business more robust for the future.”

Commenting on the appointment, Paul Moreton, Chief Investment Officer, Omnicom Media Group APAC, said, “With our business growth, we are privileged to have the ability to attract quality talent. Amol will continue to develop our offering – delivering expertise in an area of increasing sophistication.”

Amol’s appointment is effective immediately.

About Omnicom Media Group and Omnicom (www.omnicommediagroup.com)
Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service media networks PHD and OMD as well as a number of specialty media communications companies. By being part of OMG, these entities are able to fully leverage the media resources and buying scale of Omnicom on behalf of its clients.

Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network (www.phdnetwork.com), a leading media services company widely recognized for its pioneering and innovative work for clients.