Lloyd Tronco Caps A Decade Of Writing On OOH; Starts Anew With OUTDOOR.PH

If one were to name 5 names heavily associated to Out-Of-Home Media, it will come as no surprise that Lloyd Tronco's name will be in that list.

One of the original Out-Of-Home Media Strategists when agency managed OOH was not yet in vogue, Lloyd Tronco is the Executive Director of the Philippine Center of Out-Of-Home Media Research and Science which is the repository of information pertaining to Philippine OOH media.

After his stint with UniversalMcCann, Lloyd took to writing about OOH and monitoring the trends and changes in this vertical.  This was 10 years ago on a platform known as OutlookPH.blogspot.com .

This week, after speaking at the 1st OAAP National Summit in Davao, Lloyd capped a decade of doing OutlookPH and starts anew with OUTDOOR.PH .


Source: http://www.outdoor.ph/2015/08/lloyd-tronco-10-years-of-blogging-about.html

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Business Mirror Is An Official Media Partner of APEC 2015 CEO Summit

The Business Mirror has officially signed up as the official media partner of the APEC 2015 CEO Summit to be held in Manila on Novernber 16-17. Signing for BM is Publisher Anton Cabangon and Host Committee COO Guillermo "Bill" Luz.



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Billboards : An Industry of Congestion

BEING stuck in traffic has become part of everyday life in the Philippines — the cost people pay to enjoy the benefits of city living.

But the frustrations of many can be a gold mine to some — and it’s hard to imagine an industry benefiting more from road congestion, with the captive audience it creates, than billboard companies.

“Traffic is a main contributor to the growth of out-of-home (OOH) media because as people are stuck in the cars and in public transportation, the more they will be away from traditional media,” said Lloyd Tronco, Executive Director of the Philippine Center for Out-Of-Home Media Research and Science (PhilCOuRSe), in an interview with BusinessWorld.

For Mr. Tronco, the OOH media industry, which is behind the billboards on major thoroughfares, is “fueled by traffic,” and that until the congestion problems are solved, OOH “will become more relevant.”

THE ECONOMICS OF BILLBOARDS

The average travel time on EDSA, from Monumento to Taft Ave., is 95 minutes, which can rise to 180 minutes in peak hours. Data from the Japan International Cooperation Agency and the the Land Transportation Office suggest that clogged roads in the Philippine capital cost the economy P2.4 billion a day, or around P200 per capita.

Part of the reason for this congestion is that hardly anyone ever stays home. Astudy published by PhilCOuRSe reveals that only 14% of Filipinos stay at home 100% of the day while the 86% are out and about, creating the traffic that helps make OOH a viable alternative to other forms of media.

“And even for the 14% who say they remain at home, within the span of the time they are at home, a quick run to the corner sari-sari store will expose them to an outdoor ad. Though not necessarily a big billboard on EDSA, it is still OOH media,” Mr. Tronco said.

Billboards are nothing fancy technology-wise — in fact they’re thought to be one of the earliest forms of advertising. They took off sometime in the late 18th century, when lithography made the commercial printing of large signs possible.

Yet the old dog still has has a lot of tricks in it — in the Philippines OOH media spending commanded 11.2% of total advertising expenditure in 2013 — significantly higher than the global average of 7.4%. That 2013 represents a steady rise from 7% in 2007. But the conditions for the rise of OOH were sown long before, in the dramatic rise of vehicle ownership over the last three decades, from a mere 446,000 in 1980 to 1.9 million in 2010.

Beyond vehicle ownership and congestion, could there be cultural reasons behind the popularity of the medium?

“Pinoys love billboards,” Mr. Tronco said. “Even at the turn of the century, you will find billboards posted on the top of stores in Binondo and Escolta... It is the quickest way to tell the public that you are selling something.”

“Add to the fact Pinoys are artists. The popularity of billboards is tied in with the fact that many sign painters could come up with good signs in a few days. Recently, the quick turnaround in terms of production due to digital tarpaulin printing made it even more popular,” he added.

Remrick E . Patagan, Research Director of the Institute for Development and Econometric Analysis (IDEA), believes the growth of the OOH “billboard” industry hinges on the natural reliance on visual focal points, especially when traveling.

“Because people tend to rely more on their sense of sight, visual forms of advertising becomes more appealing. They (the billboards) also have an advantage in terms of being seen by a wide range of people over multiple times,” he told BusinessWorld via e-mail. “This helps create lasting impressions that can be reinforced through repeated visual contact.”

He also shares Mr. Tronco’s insight that “traffic congestion likely plays a large role in the growth of out-of-home advertising ” as slow speeds on the roads force commuters to be consumers of OOH media.

“Traffic congestion leads to slower vehicular speeds and long commuting times, essentially creating a captive market of commuters that can be exposed to visual advertisement,” Mr. Patagan said.

He added that contributing factors would be “population density, with Metro Manila having one of the highest in the world, and lack of regulation.”

ON REGULATION

The process of erecting billboards, according to Zeno Martinez, Business Innovations Manager at NextMedia Advertising & Communications, is a collaboration between the vendor and the advertiser.

“The billboard is owned by a vendor. The vendor puts up the structure then leases the property — he sells it to the agency or the advertiser,” he told BusinessWorld in an interview.

The contracts for billboards, according to Mr. Martinez used to be standardized at one year, but terms have shortened as advertisers become more aggressive with their campaigns. “Usually the practice is a three-month campaign whether it’s for a new consumer product, real estate, etc.” 

When it comes to regulation, however, there are no clear guidelines on the installation and operation of billboards, and the current arrangements mean the industry is largely self-regulating.

With the closing of the Advertising Board of the Philippines in October, much of the regulation fell onto the lap of the Outdoor Advertising Association of the Philippines (OAAP) — formed by advertisers in 1964 to promote the growth of the industry. 

But according to Mr. Tronco, who is also a member of the OAAP, the government needs to step in with laws to govern the industry.

“A Magna Carta is needed for everything to be clearer because right now, the billboard operators are building on the basis of obtaining building permits and following the building code. But there are no clear stipulations pertaining to billboards. It’s a gray area,” he added.

It was an unexpected event from 2006 — typhoon Milenyo (international name: Xangsane) — that helped tighten up building standards after the toppling of more than 20 billboards.

“Things became stricter. Whenever there’s a storm or typhoon nearing, we broadcast it to the members of the OAAP to take them (the billboards) down,” said Mr. Martinez.

“The supplier bear the costs of putting them down but the advertisers don’t charge extra for the lost exposure time. By now, the advertisers 
understand that it has to be rolled down because if they topple, they’ll be the ones to draw the flak from social media,” he added.

Much of the controversy about billboards involves allegations that they constitute a traffic hazard, and that the space used for billboards could have been used for other things, which Mr. Tronco disputes

“There is no substantial data that will show that an accident was caused by billboards. In fact, the distractions of mobile devices are more dangerous. Nowadays, people text or check their Facebook while driving.”

Mr. Martinez concurs. “If you track accident data, the main causes are reckless bus drivers, taxi drivers, driving while texting, etc. The targets of billboards are mostly commuters or passengers, not the drivers themselves. In fact, I think, psychologically, billboards provide relaxation for those stuck in traffic.”

As for the space argument, Bank of the Philippine Islands Associate Economist Nicholas Antonio T. Mapa believes that “In terms of efficiency, I would have to say it is given that the space cannot be used for any other purpose, save for advertising.”

For his part, Mr. Patagan says: “Whether the use of billboards and other forms of outdoor advertising represents an efficient use of space will largely depend on how society values visual spaces. Those values will in turn be determined by physical, cultural, and socioeconomic conditions.”

He added that “the prevalence of billboards and outdoor advertising is premised on the assumption that visual space is best used for commercial purposes, with corresponding economic benefits for both advertisers and owners of the properties where the ads are located. But others might value clear urban sight lines over visual ads, for instance.”

- Agbayani P. Pingol, BusinessWorld University Edition Vol. 1 Issue 19

Grace Poe Employs TV Broadcast Technology To Send Birthday Greeting To The Other Side

Seen yesterday on terrestrial TV.  

Grace Poe Employs TV Broadcast Technology To Send Birthday Greeting To The Other Side.

Traffic Data Shows Billboards Do Not Cause Accidents

Contrary to the unfounded notion that billboards cause motor vehicle accidents, a quick evaluation of police data pertaining to traffic shows that there are zero accidents due to billboards.

In a press conference yesterday, August 17, 2015, at Camp Crame, the Philippine National Police's Highway Patrol Group spokesperson Police Supt. Oliver S. Tanseco told reporters during a press briefing that the Philippine National Police (PNP) has recorded 11,285 traffic accidents in the country from January to June 2015.

While there are no Year-on-year figures to compare with, the total number of accidents for 2014 stood at 15,572.

Majority of the traffic accidents were due to human error as opposed to mechanical defects, road conditions or other factors.

Police data showed that 9,842 or 87.2% of the accidents were due to human error. These include accidents resulting from bad overtaking (2,778), bad turning (3,210), overspeeding (1,687), self-accident (625), drunk driving (332), using mobile phones while driving (271), hit-and-run incidents (623) and overloading (316).  None were attributed to billboards.

On the other hand, mechanical defects of motor vehicles accounted for 5.4% of the total number of traffic accidents, while road conditions took up 5.1%. Other causes, which includes calamity-related events, accounted for 2.1%.

Police data also indicated that 60% (6,791) of the accidents occurred on national roads during day time.

Out of the total numbers, 34% incidents occurred on national roads, 24.8% on city roads, 13.9% on expressways, 13.7% on village roads, 6.5% on provincial roads, 5% on municipal roads, 1.3% on the Southern Tagalog Access Road (STAR) and less than 1% in parking spaces.

Automobiles (cars) and motorcycles were the vehicles found to be most involved in accidents, accounting for 40% and 27% of the figures.

Of all the data presented in the press briefing, no indication of a billboard related accident was shown.

Christie India Celebrates Opening of New Expanded Facility in Bangalore

BANGALORE, India – (August 17, 2015) – Christie®, a global visual technology company, is pleased to announce the opening of its expanded facility in India, which was officially inaugurated at an event attended by customers and business partners in the country, as well as senior members of the Christie management team on August 14.

The reception area of Christie India's new facility

Located in the International Technology Park in Bangalore, a major IT hub in India’s Silicon Valley, the new premises will provide a superior level of service and support to Christie’s clients and partners in India, which clearly reflects Christie’s ongoing commitment to the Indian market, which has seen tremendous growth and potential in recent years.

The reception area of Christie India’s new facility
Occupying over 13,500 square feet, Christie India’s new home is three times larger than its former premises situated within the same industrial park. It hosts a vast area devoted to warehousing, a conference room with full AV facilities, “Inspire, Create, Experience” (I.C.E) showrooms for displaying Christie’s latest technologies and staging live demos, a full-fledged service center, as well as a clean room for performing cleaning and repairs of light engines for cinema projectors. This makes Christie India the first office in the Asia Pacific region to be equipped with a clean room facility.

Among the products on display in the I.C.E showrooms are the Christie® MicroTiles®, Christie® Entero™ HB 67-inch display cubes, Christie Phoenix video wall controllers, Christie FHD552-X HD LCD panels, Christie QuadHD84 LCD panel, and the Christie HD14K-M 3DLP® projectors driven by the Christie Spyder X20 video processor. In addition, Christie’s state-of-the-art digital cinema projectors, crafted and built for entertainment environments, will be available for demonstrations. The showcased products will be refreshed on a regular basis so that customers can experience the latest and most up-to-date visual solutions.

Rajesh Patkar, Deputy General Manager of Christie
India (left) showing guests around the I.C.E. showrooms

“I would like to congratulate Christie India on the official opening of its new and bigger facility. India is one of our key markets in Asia and the new office will help to expand our presence and deepen our synergistic relationships with our local partners and customers in India,” said Lin Yu, vice president, Christie Asia Pacific. “We have seen significant growth in the Indian market and there’s continued strong potential for our full spectrum of comprehensive visual solutions. As a leader with more than 85 years of experience in the visual industry, we are definitely well-prepared to support the growth in the Indian market.”

Projection mapping demonstration in the I.C.E
showroom using two Christie HD14K-M projectors

Michael Bosworth, general manager, Christie India, added, “The opening of our new facility marks a new milestone for Christie in India. It represents our continued and sustained efforts in staying ahead of the competition and constantly meeting the needs of all our customers and partners who have supported us over the years. With the bigger and better facilities for sales, servicing and warehousing, I’m confident that we can provide better response and assistance to all our customers on technical, sales and related issues in a shorter turnaround time.”

Christie has had a strong presence in the Indian market for more than 10 years. Working with its established partner network, Christie India has accomplished a number of firsts in the visual solutions industry. It is the first company to offer 20,000-lumen high-brightness projectors for sale in India, and the first and only company to date to accomplish fixed-installed video mapping projects in the country.

Among its list of widely-acclaimed projects include the Old Fort and Guru Tegh Bahadur Memorial Park in Delhi, the brilliant projection mapping performance on the facades of Jodphur’s renowned Umaid Bhawan Palace, and the deployment of close to 200 Christie Roadster Series projectors for last year’s general elections, which was the largest deployment of Christie projectors for a single event in India to date. Today, Christie India is the leading player in high brightness rental staging market in India.


About Christie®

Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com. 


“Christie” is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries. DLP® is a registered trademark of Texas Instruments


For more information contact:
CHAN Tsung Yi
Public Relations Manager
Asia Pacific  
Phone: + 65 6877 8793  
Email: tsungyi.chan@christiedigital.com

GLOBALTRONICS Launches the 3rd National Digital Arts Awards

Mandaluyong City (August 11, 2015) – Globaltronics officially launched the National Digital Arts Awards (NDAA) 2015 under the theme #DigitalPinoyAko last August 7 at 500 Shaw Zentrum Events Pavilion. About 600 people mostly students, media agencies, corporate and marketing executives, and sponsors attended the kick-off party.

The event featured three of the country’s top disk jockeys: DJ Jet Boado, DJ Callum David, and DJ Tom Taus. The party offered a toast to the rise of digital arts in the country with open bar for everyone. All the guests were treated to an exciting array of entertainment and surprises. 

 “We want to give way to all the students who dream to be part of the digital arts community in the country. This is their chance to highlight their talents in creating works using rich digital media. We believe that this is the best time for them to join the awards because this is the biggest NDAA so far” said Nato Agbayani, COO of Globaltronics. NDAA is an advocacy of Globaltronics that aims to highlight the skills and talents of digital artists in the country. 

Watch out for the NDAA2015 Visayas & Mindanao Road Show in the following areas:
- August 20-21 – NDAA Caravan at Geeks on a Beach Startup Event, Boracay

- August 21-23 – NDAA Caravan at Outdoor Advertising Association of the Philippines  

(OAAP) National Summit 2015, Davao City

- September 1 – Visayas Launch, Cebu City

- September 8 – Mindanao Launch, Davao City

The National Digital Arts Awards 2015 #DigitalPinoyAko is now open for entries in digital print and motion graphic from Filipino students nationwide. Deadline for submission of entries is until October 16. A total of 1 million of cash and prizes is up for grabs in this year’s edition of the NDAA.  The Awards Night will be held on January 15, 2016 at the Newport Performing Arts Theater, Resorts World Manila, in Pasay City. Aspiring participants can download the full mechanics at their official website, ndaa.globaltronics.net. For more details, follow the NDAA at Facebook: www.facebook.com/NDAAPhilippines and Twitter: NDAAPhilippines.

Contact: 
Bernie Faustine D. Brijuega
bbrijuega@globaltronics.net
0977-3718198

Outdoor Advertising Industry Holds 1st National Summit In Davao

The Outdoor Advertising Association of the Philippines (OAAP) will hold its first ever National Summit in its 50 year history at Waterfront Insular Hotel in Davao City with the theme: “Let’s Go Outdoor!” from August 21-23 in conjunction with the annual Kadayawan Festival in the City.

About 100 Outdoor Advertising practitioners throughout the country are expected to attend from OAAP Chapters in the NCR, North Central Luzon, Visayas and Mindanao.

With the growth of the Philippine economy, the Out-of-home Industry is gearing up to become a relevant player in this unprecedented push for share of the market in terms of advertising spend. The event is led by OAAP Chairman Mr. Frank Abueva and OAAP President Mr. Rod Guevarra. Five Speakers are set to speak before the group: Lawyer to the Stars, Atty. Lorna Patajo-Kapunan as Keynote Speaker and Guest of Honor, followed by Philippine Center for Out-Of-Home Media Research and Science (PhilCourse), Executive Director and former OAAP Board Member, Mr. Lloyd Tronco to speak on the Latest Trends in OOH. Also in the line-up of speakers is Globaltronics VP for External Affairs & Partnerships and current OAAP PRO, Mr. Nato Agbayani to speak on Rich Media Marketing Via Digital OOH.

Powerhouse speakers coming from the Franchising and Advertising industries are lined-up for the afternoon session. The legendary RK Franchise Consultancy Founder, Mr. Rudolf Kotik will speak on Franchising and Intellectual Property, followed by Advertising Guru and IPG Media Brands Philippines CEO, Ms. Venus Navalta to speak on What’s Next in the World of OOH.

For details contact the OAAP Secretariat at (02)843-8201/(02)751-0255 or through mobile at 0917-5149781 or 0998-5403023 or visit the OAAP Facebook page at www.facebook.com/pages/Outdoor-Advertising-Association-of-the-Philippines-OAAP.

PHD India Appoints Shavon Barua to lead Mumbai Office

India  –  Omnicom Media Group owned PHD has appointed  Shavon Barua as Managing Partner, PHD Mumbai. In this newly created position,  she will be working closely with Jyoti Bansal, Managing Director, PHD India to build the agency’s rapidly increasing portfolio.

Shavon moves to PHD from Havas Worldwide  where as President,  she was leading the P&L for West &  South India across various verticals of mainline advertising, digital, health, engagement and  experiential.  A  seasoned  leader  with  two  decades  of  experience,  Shavon  has worked  on large local and global brands like HDFC Bank, Sony, Six, Bharat Petroleum, Sanofi, and Unilever. 

Shavon  is  also  credited  with  leading  breakthrough  campaigns like Parle  G’s  ‘G  mane  Genius’, Colgate Gel’s – ‘Talk to Me’, which has swept many National and International awards.

Jasmin  Sohrabji,  CEO  Omnicom  Media  Group,  India  &  SEA  said  “I  am  delighted  to  see  PHD India’s  growth  over  its  two  year  existence.   Shavon’s  leadership  experience  with  a  creative communication agency will be a great addition in strengthening our product.” 

Jyoti Bansal added, “Infusion of diversified talent has been key to the success of PHD. In a short span,  we  have  built  strong  specialist  capabilities  around  digital,  mobile,  analytics,  content, search,  real-time  marketing,  in  line  with  PHD’s  global  positioning  of  creativity  and  thought leadership. Shavon’s depth of experience with brands and integration across verticals will add immense value to our clients”. 

Speaking  on  her  appointment,  Shavon  said,  “PHD’s  ahead-of-the  curve  approach  to  media resonates with my thinking.   I am excited to be joining this team  and collaborating with some of media’s finest minds to push the bar on creative media thinking." 

Welcoming Shavon to PHD, Susana Tsui CEO PHD APAC,  “India is our fastest growing  market and  also  one  of  our  star  performers  in  APAC.   Shavon’s  appointment  will  strengthen  our integrated  strategic  planning  product  and  truly  mark  our  investment  in  such  an  important market.”

Prior to Havas Shavon was the  Executive Business Director with JWT India leading one of their biggest  portfolios  –  Nestle  (KitKat, Munch,  Milkybar)  and  Pepsi  Foods  (Lays,  Kurkure,  Doritos and Quaker). 
Shavon’s appointment is effective immediately.

For more information, please contact: 
Arundhati Saha (Arun), Marketing Communications Director APAC
Arundhati.saha@omnicommediagroup.com
+65 6876 6809 (DL) +65 96609741 (M)

About PHD

PHD Worldwide is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. Founded in London in 1990 as the first planning-led media agency, PHD is built on a culture of though t leadership, innovation and creativity, with a philosophy of “Finding a Better Way.”  PHD is one of the world’s fastest growing and most awarded media and communication agencies, with over 3,000 staff working in over 80 offices worldwide. PHD was named ‘Media Network of the Year’ by Campaign Asia and also at the Spikes and Cristal Awards in 2014.

PHD India is the only media agency in India to have won 3 Gold Media Lions at Cannes for its work on Kan Khajura Tesan for Hindustan Unilever. With offices in Mumbai, Delhi, Bengaluru, PHD India’s client list includes Hindustan Unilever, HP, htc, Hyatt hotels, Isuzu Motors, SC Johnson, United Spirits Diageo, SAP. 

The  PHD  network  is  part  of  the  Omnicom  Media  Group  (www.omnicommediagroup.com),  a division of Omnicom Group Inc. (NYSE: OMC) 
www.phdmedia.com

OOH News : MMDA Relaunches Adopt-A-Footbridge

MANILA, Philippines - The Metropolitan Manila Development Authority (MMDA) relaunched on Friday its “adopt a footbridge” program in an effort to encourage private sector participation in the maintenance of footbridges along major thoroughfares across the metropolis.

MMDA Chairman Francis Tolentino relaunched the program at the footbridge that connects the University of the Philippines Diliman campus and the UP-Ayala Land Technohub across Commonwealth Avenue in Diliman, Quezon City.

According to Tolentino, at least 2,000 students and Technohub patrons use the footbridge every day in crossing Commonwealth Avenue, which has been tagged as the “most dangerous highway” in Metro Manila due to the high number of accidents in the area.

According to Tolentino, “adopted” footbridges will have a roof and restrooms and will be equipped with closed-circuit television cameras (CCTVs) that will be linked directly to the MMDA’s Metrobase monitoring center at the agency’s headquarters in Makati.

The “adopt a footbridge program” was originally launched two years ago by the MMDA.  However, out of the 87 footbridges in Metro Manila, only 2 were adopted by advertisers.
The program was originally launched on July 4, 2013 at the Eastwood footbridge in Quezon City. The footbridge crosses the C5 Road in Libis.

The Eastwood footbridge was “adopted” by the AMSI Builders and Illuminate Dynamic Media, Inc. Under an agreement with the MMDA, AMSI Builders and IDMI financed the repair, rehabilitation and improvement of the footbridge.   In 2013, Smart Communications' advertisements were seen on the Eastwood footbridge.
 “The beauty in this adopt a footbridge program is that we will now be able to repair and rehabilitate our pedestrian footbridges at no expense, since this is a government-private sector partnership. And more than the savings, pedestrians using the footbridges will now be safer and more comfortable,” Tolentino said.

Events and BTL Companies Seen Adapting To The Digital Shift

With the rise of digital media and smartphone usage, the demands for a digital component within brand activations and below-the-line activities are more evident.

Gone are the days when Events and Below The Line companies were simply tasked to do sampling and promo.  Even Barangay level activations now require a digital twist.

To make BTL and events companies fully understand the shift in media consumption and the corresponding behavior of the audience, some BTL agencies have resorted to calling on media gurus like ex-Nielsen guy, Jay Bautista, and Kantar GM, Gabs Buluran for In-House talks which help the attendees grasp the impact of today's media environment.

For queries on bespoke In-House seminars, you may email martinezeno ( @ ) gmail.com

Digital Out-Of-Home Media Lectured At Nestlé Brand University

Out-of-home media veterans Bing Kimpo and Lloyd Tronco recently shared their expertise on Digital Signage and Digital Out-Of-Home media at the Nestlé Brand University, which took place at EDSA Shangrila Hotel on July 27, 2015.

Digital Signage and Digital Out-Of-Home media is the least discussed among digital channels despite the fact that most award winning digital campaigns employ DOOH as a component.

In attendance were the various brand managers of Nestlé Philippines, Inc.

Click here for OOH Marketplace:

 

National Digital Arts Awards Kicks Off With A Party

MANDALUYONG, Philippines - The National Digital Arts Awards kicked off with a grand party last night.  LIFT UP THE NATION’S SPIRIT. #DIGITALPINOYAKO is te theme of this year's awards. The National Digital Arts Awards has highlighted the best talents in local digital arts community since 2012. It was launched by Globaltronics and it aims to honor the brightest digital artists in the country.

This year, NDAA aims to highlight works from the Filipino youth – their interpretation of the Philippines as a country that continues to rise with the help of digital technology. All participants should create works that show the integration of technology and rich visual media as integral to nation-building, instilling nationalism in every Filipino, and how moving forward, our young people can influence culture using positive values towards affirmative change.

Globaltronics invites everyone to take part in this nationwide campaign that celebrates the beauty of digital art and highlights a country that embraces innovation.

Best Billboard on EDSA Located!

Happy birthday Joy Manalo!









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Starcom Is Media Agency Of The Year

Congratulations to Starcom for winning 2014 Media Agency of the Year and winning the Media Excellence Award!  Great start for Leah Besa-Jimenez and team.

Photos from Oyie Pingol.

PHD Launches Book on the Impact of Artificial Intelligence

PHD has launched its latest publication Sentience: The Coming AI Revolution and the Implications for Marketing, looking at the impact that AI will have upon the world of marketing.

According to the agency’s worldwide CEO, Mike Cooper, “The impact of AI will result in a radical
reorganisation of advertising and marketing. AI applications will be largely ad-supported, meaning
that marketing will be one of the first disciplines disrupted by AI. In the future, brands will be
marketing to an algorithm, not directly to consumers”.

“Artificial Intelligence will be one of the most transformative technologies the world has ever seen, a
new utility that uses the data from billions of people and objects to perform tasks, provide services
and adapt and learn as it does so. Marketing and communications won’t be spectators to this greatest
show on earth – they will be transformed by it. In Sentience, PHD again explores how technological
advancement will create tantalising possibilities for marketers and agencies. Our algorithms are set to
wake up – get ready to say hello,” said Chris Stephenson, PHD’s APAC Head of Strategy and Planning.

Speaking about the release of the book, Cooper continues, “In Sentience, we have tried to peer
beyond what we know. To scope out a commercially realistic view on the potential products we will
be using and the advertising and data models that will likely support them”.

Sentience provides a comprehensive history of AI – what it is, where it started and the road leading to
today - and builds a picture of ‘the future of intelligence’, offering a peek into the AI-driven world of
2029 and the implications of AI enabled marketing.

The book explores the increasing role that ‘sentient’ Virtual Personal Assistants (VPA’s) will play in our lives, with many of our purchasing choices being made for us, meaning brands will have to adapt to reach consumers.

The book was previewed at last month’s Cannes Lions Festival to coincide with PHD’s keynote seminar, which saw guest speaker Sir Tim Berners-Lee, the inventor of the World Wide Web, give his views on the impact that AI will have on society and business.

Sir Tim Berners-Lee joins leading figures such as Stephen Hawking, Elon Musk, Bill Gates and Steve Wozniak who have recently given their views on the impact that AI will have, which according to Stephen Hawking, “would be the biggest event in human history (and)… might also be the last, unless we learn how to avoid the risks".

Speaking at Cannes Lions, Sir Berners-Lee asserted that "to be part of the business world, you need
to put data out there", seeing a future where artificial intelligence drives the decisions in major
corporations. He dismissed the clichéd view of physical robots running the world, suggesting instead
that artificial intelligence will actually comprise businesses driven by algorithmic decisions as data
becomes free and open to use. He envisaged robot holding companies that could move and make
investment decisions based on data and algorithms - and without human input.

However, Berners-Lee warned that businesses would be left behind unless they started actively
putting data out onto the web, as a step up from simply creating web pages to push products.
Berners-Lee was positive about open data and AI's impact on business on society, particularly in health
and wellbeing. But he warned that there was a "red line".
Sentience is available to purchase from Amazon, the iBookstore and Google Play, with all proceeds
going to UNICEF.

For more information please contact:
Arun Saha arundhati.saha@OmnicomMediaGroup.com / +65 68766809
Avril Canavan Avril.canavan@phdmedia.com/ +44 (0) 7584680100
Vicky Bloyce Vicky.bloyce@phdmedia.com / +44 (0) 7841 162476

About PHD Worldwide
PHD Worldwide is known globally as an innovator in communications planning and buying across
broadcast, print, digital, mobile, social and emerging media. Founded in London in 1990 as the first
planning-led media agency, PHD is built on a culture of thought leadership, innovation and creativity,
with a philosophy of “Finding a Better Way.” PHD is one of the world’s fastest growing and most
awarded media and communication agencies, with over 3,000 staff working in over 80 offices
worldwide.

PHD was named ‘Media Network of the Year 2014’ by Spikes, Cristal and Campaign Asia as well as
ranked 1st for Creativity in the International Media Image Survey (i-MIS), 2nd most awarded media
agency globally by The Directory’s ‘Big Won’ rankings. PHD’s work for Unilever also took the top two spots in the Warc 100 list of the world’s best marketing campaigns.

The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division
of Omnicom Group Inc. (NYSE: OMC)
www.phdmedia.com

OMD Thailand Scoops Thai Health Promotion Board's Media Business

Bangkok, 10th July, 2015 – Beating stiff competition, OMD Thailand has won the coveted Thai Health Promotion Board media pitch. The scope of the account involves strategic media planning across online and offline channels.

Thai Health Promotion Board is an autonomous government agency chaired by Thailand’s Prime Minister and established with the objective of promoting a healthy lifestyle. Some of the agency’s key initiatives include control plans for tobacco, alcohol and substance usage, road safety & disaster management, and health risk control plan.

Commenting on the win, Sunee Paripunna, CEO, Omnicom Media Group Thailand said, “Advertising and mediaplay a key role in influencing and bringing change in society. We are inspired to work with Thai Health Promotion Board on their efforts in promoting a long term, sustainable healthy society and environment in Thailand.”

The account is effective immediately.

For more information please contact:
Arun Saha, Marketing Communications Director, Omnicom Media Group at + 65 68766809 OR arundhati.saha@omnicommediagroup.com

Notes to editors:
OMD Worldwide, www.omd.com, is one of the largest and most innovative media marketing specialists in the world, serving many of the most successful and well-known brands, with more than 140 office in 80 countries. OMD is recognized for its global imprint, strategic integration and creativity; being named Most Creative Agency in the World by the Gunn Report for the past five years. OMD is distinguished as the most awarded agency being recognized by AdAge, Campaign and Adweek for both 2008 and 2009. OMD is AdWeek and AdAge’s media agency of the year in 2012. The agency network is a unit of Omnicom Group, Inc.

Omnicom Group Inc (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

PHD Strengthens Leadership in Indonesia, Appoints GM

9th July, 2015 | Indonesia – In a move strengthening its presence in Southeast Asia, PHD has
appointed Donna Arifin as General Manager of PHD Indonesia with immediate effect. In her new
role, Donna will lead PHD across all business functions, reporting to Rajat Basra, CEO of Omnicom
Media Group Indonesia. Donna replaces Ai Kusumastuti, who moves to Omnicom Media Group
Indonesia as Head of Accountability.

Donna joins PHD from MSN Indonesia where she held the post of General Manager, Sales &
Marketing, responsible for revenue growth, product adoption and her experience is grounded in
brand activation, strategic planning, and digital marketing. During the course of her career,
Donna has worked on key brands from the telecommunication, technology and FMCG sectors, like
Telkomsel, Bakrie Telecom, Microsoft, Intel, and Unilever.

Commenting on the appointment, Susana Tsui, CEO of PHD APAC said, “PHD markets in SEA have
been gathering strong momentum over the past few months. Indonesia is a high-growth market
that has been a part of key recent wins like Ferrero and SC Johnson. Donna’s appointment is an
acknowledgement of PHD’s ongoing commitment to grow our capabilities across all markets in
SEA by incorporating a strong leadership team. I am confident that Donna will take PHD to the
next level of success in Indonesia.”
Commenting on the appointment, Rajat Basra, CEO of Omnicom Media Group Indonesia said, “We
are delighted to welcome Donna to the network and look forward to working with her closely to
take the PHD brand even higher in this market. Donna is a unique talent with capabilities spanning
all corners of our business – digital, client, and media/publisher. She has a strong track record of
delivering effective results and understands the nuances of the market very well. Undoubtedly,
Donna’s diverse experience will strengthen and enhance the expertise, we have built for PHD in
Indonesia.”

“Ai has been brilliant in her former role and she is credited with building PHD’s reputation in the
market and putting together a strong talent pool. While we thank Ai for her achievements, I am
confident that she will value-add to Omnicom Media Group’s operations and further strengthen
it,’’ added Rajat Basra.

Commenting on her role, Donna Arifin said, “PHD’s culture and passion for the business resonates
with me and I am excited to join the talented team and lead PHD forward in its upward journey.”

For further information please contact:
Arun Saha, Marketing Communications Director, Omnicom Media Group Asia Pacific
+ 65 6876 6809 or arundhati.saha@omnicommediagroup.com

About PHD
PHD Worldwide is known globally as an innovator in communications planning and buying
across broadcast, print, digital, mobile, social and emerging media. Built on a culture of
thought leadership, PHD’s philosophy is “Finding a Better Way.” PHD is one of the world’s
fastest growing and most awarded media and communication agencies, with over 3,000 staff
working in over 80 offices worldwide.

PHD was named Global Media Agency of the Year 2013 at the Cristal Awards and Adweek’s
Global Media Agency of the Year 2012. In 2013 PHD also received Agency of the Year
accolades in the UK, New Zealand, Indonesia, Singapore, India, Shanghai, Taiwan, Australia,
Canada, Hong Kong, Malaysia and Sweden, as well as winning eight Cannes Lions awards.
The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a
division of Omnicom Group Inc. (NYSE: OMC)

www.phdmedia.com