TBWA/SMP receives the highest accolade in Clio Awards 2016

TBWA/Santiago Mangada Puno, a manila-based advertising firm, was awarded Agency of the Year for the Philippines in the recently concluded Clio Awards 2016.

The advertising firm accumulated the most overall Clio statue points across all medium types and advertising agencies in the country, placing them in the top 15 international agencies for this year.

TWBA/SMP, likewise,  bagged three awards – silver trophy in Art Direction category for “Countless Colors”, and silver trophy in health category and bronze trophy in environmental category for its campaign “Dirty Watercolors”. 

"Countless Colors"

"Dirty Waters"

Also recently, both campaigns had received Bronze Lions at the 2016 Cannes Lions International Festival of Creativity.

Click here to check the complete list of winners.

Transportify Gears Up for the Holiday Rush

We all know too well that the holiday season can be problematic amid higher demand for consumer products and the capability to distribute them on time.

Through the years we have seen time and time again how the horrendous traffic in Metro Manila compounds this problem. For many of holiday gift-givers and the would-be Santas, making their loved ones wait is simply not acceptable.

Fortunately, this can be addressed by a few logistics providers that can help move things around the metro.

Transportify now gives the market a cheaper and more efficient alternative for their on-demand logistics needs.  

A mobile and web application that connects customers with qualified independent contractors (driver partners), Transportify is the ideal logistics solution for delivering anything within Metro Manila and even surrounding areas. With a pool of over 1,500 driver-partners in less than 5 months of operations in the Philippines, Transportify has the network and capacity to address on-demand logistics not only during holidays but all year round.

For MPVs, customers only need to shell out P250 for the first 3 kilometers and P20 for every km thereafter. Need a bigger vehicle? No problem, they also have L300s that start at P600 for the first 3kms and P30 for every km thereafter.

Noel Abelardo, Head of Business Program, said: “We want to help move things faster and more efficiently in Metro Manila this holiday season. Transportify will help business customers and even individuals manage their logistics needs so they can focus on things that really matter to them. Our value proposition for on-demand logistics needs is better than what is available in the market."

With Transportify, delivery needs for the holiday are no longer worrisome. May it be for your corporate giveaways, event and promotional materials, office raffle prices from huge appliances to small tokens for your employees, or just simply gifts for your loved one.

Download the Transportify app on Apple Store for iOS devices, and on Google Play Store for Android devices. 

Cellprime launches Hyundai Aero Plus

© Speed Magazine

Cellprime Distribution Corporation’s second smartphone, Hyundai Aero Plus, is now available in the Philippines. 

Aero Plus offers a good set of specs and a sophisticated design that perfectly fit their target consumers – young professionals and car enthusiasts. 

They collaborated with the online retailer Lazada and Hyundai dealer Autohub for the launch of Aero Plus. The company sells the new smartphone at P13, 990 for 32 Gigabytes and  P15,990 for 64Gb. 

Below are the specifications of Hyundai Aero Plus:

• 5.5-Inch Full HD IPS LCD Display, 1920×1080 Resolution
• 3GB/4GB of RAM
• Mali T860  GPU
• 2.0 GHz MediaTek MT6755 Helio P10 Octa-core Processor
• 32GB/64GB of Expandable Storage
• 21-megapixel rear Camera
• 8-megapixel front Camera
• Dual SIM
• 3G, LTE
• Wi-FI, Bluetooth, A-GPS
• Fingerprint Scanner
• 3000mAh Battery
• Android 6.0 Marshmallow

To know more about Hyundai mobile, check out hyundaimobile.com.ph.

Choose Philippines New Website: Discover. Experience. Share.

Choose Philippines recently launched its redesigned website just in time for Choose Philippines Awards.

The website was originally created 5 years ago and it was initially for posting articles and photos. According to Donald Lim, ABS-CBN's Chief Digital Officer, they reinvented the website because of one mission and vision and that is their belief that the job of marketing is not confined to the Department of Tourism or other LGUs but the job of every Filipino.

Lim's team ensured that the website they created is something that is very friendly and at the same time, everyone can use it to market the Philippines.

The reinvented Choose Philippines website is now an interactive platform where users can engage into. Its new features include:


1. Predictive Search Function

2. #ChoosePhilippines Instagram Aggregator

3. Locations Directory

4. Livestreaming

5. Travelers' Market

6. User Dashboard

7. User Profile

*Wishlist

*Done That List

You can check their redesigned website here: http://www.choosephilippines.com/ or watch this video:

Group IMD assists GMA’s transition to tapeless TVC delivery

Group IMD, an advertising technology company, administered GMA Network Inc’s shift in receiving tapeless digital commercials through IMD Cloud. 

IMD Cloud is a platform that transforms the advertising workflow by automating processes and connecting advertisers, agencies, and broadcasters. It delivers content quickly and instantly checks the real-time tracking in portable devices such as mobile. 

The transition in digital format was mainly attributed to GMA adapting to the new technologies on video distribution. GMA is confident that through IMD Cloud, their materials will go on air with the highest broadcasting quality.

With IMD revolutionizing the digital platform of GMA in TV commercial delivery, Philippine Broadcasting Industry is now 100% digital. 

To know more about IMD Cloud, visit www.groupimd.com. 

Twitter partners with Globe for NBA live streaming in the Philippines

Two exclusive NBA programs and game highlights will be available for live streaming in the Philippines through Twitter. Globe will be the company’s first official live stream advertising partner in Asia.

One of said two shows is The Starters Twitter Show produced by Turner Sports. It will stream once a week for an hour. The other show is titled The Warmup which is a weekly 30-minute program. These shows will be available even to viewers who are not logged in to Twitter.

With Twitter’s live stream service, more Filipinos will be reached by NBA considering that the Philippines is regarded as one of NBA’s biggest international market.

At present, NBA has more than 23 million followers on Twitter and is considered as the largest sports community of any sports league in the world.

Former Yahoo! Executive is now GetCRAFT Philippines' Managing Director

Kate Delos Reyes, Managing Director, GetCRAFT Philippines

Kate Delos Reyes, former media head and country manager for Yahoo! Philippines, was recently appointed as the managing director of GetCRAFT’s new office in Manila, Philippines.

Delos Reyes’ more than 10 years of work experience include being with Globe and Yahoo! Philippines. She has expertise in content, social media, strategy, operations, marketing, communications and business development.

GetCRAFT is Southeast Asia’s premier content marketplace. They have worked on more than 1,700 projects for over 130 brands such as Unilever and Samsung. Moreover, GetCRAFT has established strategic partnerships with GroupM, IPG (Interpublic Group of Companies), Havas, Starcom, and DAN (Digital Agency Network).

Negros Occidental coffee growers and processors trained on branding

The Department of Trade and Industry organized a training for the branding of Negros Occidental's coffee products.

The training was conducted during the Negros First Negosyo Center last November 29. It was attended by about 30 coffee growers and processors in the province. 

DTI’s purpose for conducting such training was to prepare Negros Occidental coffee producers in developing their own trademark. With the myriad of brands in the market, the trademark will serve as a marketing tool in building awareness of their products and creating customer loyalty. 

Representatives of the Intellectual Property Office (IPO) were also present during the event to administer the training. IPO talked about the importance and advantages of branding. Likewise, they discussed the process and requirements for registering a brand.

The Negros Occidental Coffee Association is planning to pursue the brand “Negros Coffee” by next year. It will be a collective brand of all the producers in the province – thus, giving their products traceability like those of in Sagada, Kalinga, and Benguet. 

Anna Testa is now Publicis Manila's MD

Anna Testa, Managing Director, Publicis Manila

Advertising and marketing veteran Anna Testa was appointed as the Managing Director of Publicis Manila.

With over 20 years in the industry, Testa has worked with brands for multinational clients like P&G, Nestle and McDonald’s. For 11 years, she has been working outside the country, handling various global brand leadership roles for P&G in Leo Burnett Singapore, London, and Tokyo.  She was Leo Burnett Singapore’s Global Brand Director for P&G Global SK-II. On June 2015, Testa returned to Manila and served as Y&R CEO.

Publicis Manila is part of Publicis One Philippines which is a global communications enterprise that brings together Publicis Groupe’s agency capabilities and expertise under one roof.

IDC names Vivo as the fifth largest global smartphone brand

Vivo Mobile Communications Co. Ltd.’s aggressive marketing and advertising in 2016 scored a spot in the top five global smartphone brands of International Data Corporation. 

According to the “Q1 and Q2 2016 Worldwide Quarterly Mobile Phone Tracker” report of IDC, Vivo mobile is the fifth largest smartphone manufacturer in the world. Vivo’s retail presence and marketing are strong in lower-tier markets. It has shipped 14.3 million units with a year-on-year change of 80.2% and global market share of 4.8%.

Q2 2016 Worldwide Quarterly Mobile Tracker of  International Data Corporation

The Chinese company has begun its global expansion in 2014. In a span of 2 years, it has already established its presence in the Asia-Pacific region, with the vast majority of volume still in China.

Media Outlook's economic forecasts for 2017

Media Outlook has been providing expert commentary and insights centered on the shifts in advertising and consumer buying to several media, advertising and marketing professionals. 

This year, Media Outlook will focus on topics about marketing communications, particularly, advertising spend in various media touch points, consumer demographics and psychographics, changing consumer habits and behavior and lifestyles influencing major trends and forecasts for the coming year. 

Media Outlook 2017 is set to happen on December 13, 2016 at Fairmont Hotel, Makati City.

Below are the key points that a panel of advertising and media experts will discuss and provide information in the Media Briefing.

KEY TOPIC PRESENTATIONS

I. Media Outlook (Traditional) by Gabriel V. Buluran,

General Manager, Kantar Media Philippines

1. Advertising Expenditure (Radio, TV, and Print)

- Impact of election spending on TV, Radio and Print

2. Forecast for 2017

3. TV viewing and Twitter activity

4. Latest Radio Listening Trends

II. Outlook for Digital and Media Insights

by Jay Bautista, General Manager, Strategic Consumer and Media Incites, Inc.

Media Insights

1. Evolution of Consumer Touch Points

2. The Digital Landscape

- Urban vs Rural Trends

- Rise of Generation Smartphone

3. Digital Media Consumption vs. Traditional Media

III. Outlook for OOH by Norman Davadilla, OOH Director, Publicis One Media

1. Has traffic increased the relevance of OOH?

2. Launch of OOH Media Spend Report

Who Should Attend

CMOs, Managing Directors, Advertising/Marketing/Media Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Buyer, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in media, advertising and marketing.

Discounts and Payment Scheme

PHP 5,999 + VAT inclusive of meals and kit

- Package of 5 Delegates + 1 Free

- 10% Discount to Past Delegates

- 20% Discount to Academe/Students/Government

The resource speakers and experts: 

The panelist:

“It’s More Fun in the Philippines” campaign will retain but needs upscaling

The Department of Tourism has decided to retain the slogan “It’s More Fun in the Philippines”.

For the past months, DOT has been thinking of changing the slogan despite its popularity. They attributed this shift to Nielsen’s study which found the campaign catchy but not effective enough to entice foreign tourists to visit Philippines. 

But last November 21, DOT reached to a decision to keep the current tagline “It’s More Fun in the Philippines”. According to DOT Secretary Wanda Teo, they will just have to make some changes to upscale it.

The previous administration has allotted P650 million for the new campaign and for its global media replacements. The advertising and marketing firm McCann Worldgroup will handle the conceptualization and implementation of the new campaign with the retained slogan. 

The improved campaign will launch early next year, before the Miss Universe Pageant.