Advertising and Marketing Philippines
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Jan 17, 2015

Undoing The New DOT Campaign To Visit The Philippines in 2015

Posted By: Tech Support • - Saturday, January 17, 2015
It takes millions of pesos and thousands of manhours by the best advertising people to launch a campaign to bring in more visitors to the Philippines.

It takes only a simple (apparently intentional) social and political faux pas to undo it.

Enough said.

Jan 12, 2015

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Rustan's Marketplace Takes The Lead In Tablet Assisted Shopping Carts

Posted By: Tech Support • - Monday, January 12, 2015
Rustan's Marketplace Takes The Lead In Tablet Assisted Shopping Carts.  The new tablets installed on pilot shopping carts at The Marketplace in Rockwell Powerplant Mall display the group's leadership in retail innovation.  The tablet provides basic information on promos and also includes aisle navigation.

More and more we are beginning to see the convergence of digital media and Out-Of-Home media within store premises.







For queries on Digital Out-Of-Home Media in the Philippines, the contributor may be reached at oohresource ( @ ) gmail.com

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