A New Media Agency Alliance Emerges With Venus at the Helm

There was a time when we thought that resurfacing from retirement was the domain of one man - the late Meckoy Quiogue.  Now, it seems like we're having a deja vu.  Venus Navalta is definitely on the scene and there is no better time to do the same as what Meckoy has done than now.

Two big events take place in Venus' life this month.  The start of something new at Interpublic in the Philippines, and of course, her birthday at the end of June.

The highly respected Venus comes out of retirement (again) to move into a role as technical advisor of Interpublic Group Philippines, in what could prove to be one of the biggest people moves for 2015 in the Philippines.  Venus comes full circle as she returns to the company where she spent 17 years of her career.

We all recall the influence Venus had for many years in a number of senior roles at IPG-owned McCann Worldgroup, arguably the Philippines the most powerful agency, where she oversaw both creative and media.

Venus' last agency position was as president of Zenith Optimedia Philippines which she left in February last year after a three-year stint to take a break from the industry and spend time with the family.

In an exciting move which will create a force to reckon with, the agency Venus will oversee partners with TouchDDB in order to create a new entity to blaze the trails in media marketing.

With all eyes trained on this new alliance, the industry expects the emergence of ex-UniversalMcCann veterans gravitating towards the new power team.

Now, advertising is really more fun in the Philippines!

Cool digital signage execution in Australia by Coke

Coca-Cola and OOH vendor JCDecaux recently won the award for "Best Use of a Special Build" as part of the Australian Outdoor Media Association’s Q4 Creative Collection Competition.  According to an announcement from JCDecaux, the winning campaign made use of a novel digital signage screen/Coke dispenser to deliver audiences a cold drink during Australia’s hot summer months, according to the outdoor advertiser's website:

Despite being one of the most well-known brands in the world, Coca-Cola wanted to drive the knowledge and popularity of their global brand in an increasingly hard to reach youth market. To engage this audience and get them talking, drastic changes to the original can were made — the cans shrunk to a smaller 250 ml size and became available in six new colors.

To promote this campaign UM, Coca-Cola and JCDecaux teamed up to create a first in Australian OOH with a Digital, Fridge Dispenser all in one panel. The multiplatform approach played into the social media hype by the use of a hashtag #colouryoursummer.

Through social media and the use of the #colouryoursummer hashtag, the changes to the brand were shared and drove momentum behind the word-of-mouth campaign.

The digital screen engaged by asking the audience to interact and rotate the colorful cans located on the screen — the reward was an ice cold Coke in one of the new smaller-sized cans.

Watch the digital signage drink dispenser in action in the video below:

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