Advertising and Marketing Philippines
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Showing posts with label Creative. Show all posts
Showing posts with label Creative. Show all posts

Jun 28, 2016

Christie showcases applications, experiences and innovations for location-based entertainment at Asian Attractions Expo 2016

Posted By: The Reporter - Tuesday, June 28, 2016
SHANGHAI – (June 14, 2016) – Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is showcasing a range of innovative digital applications and experiences that are ideal for location-based entertainment at the Asian Attractions Expo 2016, taking place at the Shanghai New International Expo Center, June 14-16.

At booth no. 1182, visitors can learn more about how unique forms of visual technologies are designed and deployed by entertainment designers, operators and owners to create the most exciting experiences of the future. They can also interact with digital specialists from Christie 360, a highly specialized team dedicated to creating high-impact experiential media and interactive multiplatform applications suited for location-based entertainment venues such as theme parks, museums and tourist attractions.



“Christie has evolved from its roots as a pure engineering and product-driven organization to one that delivers large-scale visual experiences. We possess the technology and expertise to help industry partners and clients define digital media strategies and deliver next-generation installations that deliver superior ROI,” said Denys Lavigne, Senior Director, Global Christie 360. “From 3D mapping on art, interactive architectural media and VR applications, we look forward to demonstrating how Christie’s visual technologies, combined with creativity and innovation, can lead to new trends that enhance the visitor experience at large-scale venues.”

Since its inception, Christie 360 has worked on projects around the world and pushed the boundaries in how branded digital media can be used in different type of environments. These include a spectacular projection mapping on glass art in collaboration with renowned glass artist Dale Chihuly for Barneys New York, a large gesture interactive video wall for Gateway Cascades Casino in Canada, and an immersive corridor & experiential hub for cinema operator Cinemaxx in Indonesia.

“Christie has the capability and solutions to deliver powerful visual experiences. Our avant-garde showcase developed by Christie 360 at this year’s Asian Attractions Expo is a case in point,” commented Jason Pei, Deputy General Manager, Christie China. “From smaller-scale events and environments to large venues, shows and attractions, our reliable end-to-end solutions and services are well placed to ignite visitors’ senses, assist entertainment destinations to draw repeat visitors and entice new guests.”

Lin Yu, Vice President, Christie Asia Pacific, added, “Our participation in the Asian Attractions Expo is both timely and essential, given that major theme park openings and rising investment will continue to drive the market over the next five years and annual attendance is anticipated to reach 540 million in 2019. With our strong R&D culture and a history of innovation, we are well-positioned to leverage on the rapid growth of this industry by constantly pushing the boundaries of visual technologies to help our partners create and deliver the world’s best shared experiences.”

Christie MicroTiles​ making an impact at the Show

Over at Falcon’s Treehouse’s and the Themed Entertainment Association’s (TEA) booths at No. 1414 and No. 2176 respectively, Christie is featuring an array of its award-winning Christie® MicroTiles® – the ultimate digital canvas for delivering amazing image quality, and vibrant, true-to-life colors in almost any shape and size. Arranged in a 50-unit configuration at Falcon’s Treehouse’s booth, and a four tall and six wide array at the TEA booth, Christie MicroTiles display a variety of highly engaging content that captivate visitors and turn heads.

Renowned for their ability to maintain color depth, high contrast and high brightness at 3200K color temperature, Christie MicroTiles deliver ultra-high resolution images and lifelike colors in a variety of entertainment applications.

Organized by the International Association of Amusement Parks and Attractions (IAAPA), the annual Asian Attractions Expo is the region’s premier global conference and trade show for the attractions industry. An estimated 7,000 industry professionals from 65 countries are expected to take part in the event, with a trade show floor showcasing products and services from more than 300 companies across all sectors in the attractions realm.

About Christie

Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.







May 25, 2015

Fiera de Manila's Graphic Expo 2015, at the SMX Convention Center Mall of Asia

Posted By: Tech Support • - Monday, May 25, 2015
The 20th Graphic Expo 2015 is the country’s premier trade show and marketplace for creative and printing professionals. It connects you with the buyers, decision makers, businessmen and entrepreneurs, top suppliers and industry players/professionals. This event provides networking opportunities, knowledge sharing, engagement with key players in the industry and latest trends in the market.
It is an ideal trade show to expand business, meet serious customers and buyers, get new business ideas, source digital technologies and innovation, upgrade existing tools, and network with industry experts.


Stay updated on all of FMI's learning events! Follow the Fiera de Manila, Inc. Facebook Page: https://www.facebook.com/fierademla
***


The 20th Graphic Expo Seminar 2015

June 4-6, 2015
SMX Convention Center, Mall of Asia
Manila, PH

Register Today!

Call: +632-8960639, 8960637
Email: norelyn@fmi.com.ph

May 10, 2015

Philippine Advertising Agency Wins Grand Clio for Out-Of-Home Media Category

Posted By: Tech Support • - Sunday, May 10, 2015
TBWA Santiago Mangada Puno, based in Makati City, claimed victory early last week as it won a Grand Clio Image Award for the Out-Of-Home Media Category with its  "Water Billboard" for the Peerless Lion Corporation.

A proud moment for Managing Partner Melvin Mangada as he received the Grand Clio award in New York.

(http://www.clioimage.com/winners/2015/all/entry.cfm?entryid=801510392&ispartofcampaign=0&index=6)


Further recognition came when TBWA Santiago Mangada Puno became the only agency from The Philippines to collect metal at this year's One Show Awards, announced May 6, 2015 at the gala ceremony in New York.

TBWA Santiago Mangada Puno  picked up 1 silver Pencil and 2 Bronze Pencils for their "Water Billboard" for the Peerless Lion Corporation in the Design - Outdoor Design: Series, Design - Design for the Greater Good: For-Profit Initiated and Print and Outdoor - Outdoor: Installations and Ambient - Campaign categories respectively.

TBWA\SANTIAGO MANGADA PUNO / MAKATI CITY
Silver
Design - Outdoor Design: Series
Peerless Lion Corporation
Water Billboard

Bronze
Design -
Design for the Greater Good:
For-Profit Initiated
Peerless Lion Corporation
Water Billboard

Bronze
Print & Outdoor
Outdoor: Installations & Ambient - Campaign
Peerless Lion Corporation
Water Billboard

From its Facebook Page, TBWA\SMP declared, "We're so happy to announce that TBWA\SMP's HANA Philippines' Water Billboard was awarded the Grand Clio for the Out of Home category at the #ClioImage Awards. Woohoo!"





Click here for OOH Marketplace:







Related Post:

That Creepy Billboard On EDSA

People have been talking about it.  It is there.  It is real.

Netizens have been getting the creeps from a short footage currently being shown on an LED billboard on the northbound lane of EDSA.  The footage is a silhouette of a little girl on a swing. ... Read More


May 6, 2015

That Creepy Billboard On EDSA

Posted By: Tech Support • - Wednesday, May 06, 2015
People have been talking about it.  It is there.  It is real. 

Netizens have been getting the creeps from a short footage currently being shown on an LED billboard on the northbound lane of EDSA.  The footage is a silhouette of a little girl on a swing.

It's as creepy as seeing a rocking chair rock on its own without anyone on it.

Both the Manila Bulletin and Adobo Magazine have consulted with Lloyd Tronco, an industry expert in outdoor advertising to get his opinion on what this really is.

Tronco says, "It could just be filler material inserted to use up the gaps between ads and other public service announcements". He continues to say, "Either that, or if you see that there are other TV networks currently advertising on that same LED board, it could be a teaser for a new program for the advertised network."

Then again, we called the owner of the LED board and they said that they didn't know about it!  So did this material just pop up even without the owner knowing?

Talk about a really interactive billboard!





Click here for OOH Marketplace:



Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More


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