IDC names Vivo as the fifth largest global smartphone brand

Vivo Mobile Communications Co. Ltd.’s aggressive marketing and advertising in 2016 scored a spot in the top five global smartphone brands of International Data Corporation. 

According to the “Q1 and Q2 2016 Worldwide Quarterly Mobile Phone Tracker” report of IDC, Vivo mobile is the fifth largest smartphone manufacturer in the world. Vivo’s retail presence and marketing are strong in lower-tier markets. It has shipped 14.3 million units with a year-on-year change of 80.2% and global market share of 4.8%.

Q2 2016 Worldwide Quarterly Mobile Tracker of  International Data Corporation

The Chinese company has begun its global expansion in 2014. In a span of 2 years, it has already established its presence in the Asia-Pacific region, with the vast majority of volume still in China.

Media Outlook's economic forecasts for 2017

Media Outlook has been providing expert commentary and insights centered on the shifts in advertising and consumer buying to several media, advertising and marketing professionals. 

This year, Media Outlook will focus on topics about marketing communications, particularly, advertising spend in various media touch points, consumer demographics and psychographics, changing consumer habits and behavior and lifestyles influencing major trends and forecasts for the coming year. 

Media Outlook 2017 is set to happen on December 13, 2016 at Fairmont Hotel, Makati City.

Below are the key points that a panel of advertising and media experts will discuss and provide information in the Media Briefing.

KEY TOPIC PRESENTATIONS

I. Media Outlook (Traditional) by Gabriel V. Buluran,

General Manager, Kantar Media Philippines

1. Advertising Expenditure (Radio, TV, and Print)

- Impact of election spending on TV, Radio and Print

2. Forecast for 2017

3. TV viewing and Twitter activity

4. Latest Radio Listening Trends

II. Outlook for Digital and Media Insights

by Jay Bautista, General Manager, Strategic Consumer and Media Incites, Inc.

Media Insights

1. Evolution of Consumer Touch Points

2. The Digital Landscape

- Urban vs Rural Trends

- Rise of Generation Smartphone

3. Digital Media Consumption vs. Traditional Media

III. Outlook for OOH by Norman Davadilla, OOH Director, Publicis One Media

1. Has traffic increased the relevance of OOH?

2. Launch of OOH Media Spend Report

Who Should Attend

CMOs, Managing Directors, Advertising/Marketing/Media Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Buyer, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in media, advertising and marketing.

Discounts and Payment Scheme

PHP 5,999 + VAT inclusive of meals and kit

- Package of 5 Delegates + 1 Free

- 10% Discount to Past Delegates

- 20% Discount to Academe/Students/Government

The resource speakers and experts: 

The panelist:

“It’s More Fun in the Philippines” campaign will retain but needs upscaling

The Department of Tourism has decided to retain the slogan “It’s More Fun in the Philippines”.

For the past months, DOT has been thinking of changing the slogan despite its popularity. They attributed this shift to Nielsen’s study which found the campaign catchy but not effective enough to entice foreign tourists to visit Philippines. 

But last November 21, DOT reached to a decision to keep the current tagline “It’s More Fun in the Philippines”. According to DOT Secretary Wanda Teo, they will just have to make some changes to upscale it.

The previous administration has allotted P650 million for the new campaign and for its global media replacements. The advertising and marketing firm McCann Worldgroup will handle the conceptualization and implementation of the new campaign with the retained slogan. 

The improved campaign will launch early next year, before the Miss Universe Pageant.

Celebrities show support to new mobile app Gava

On November 23, 2016, a new mobile app called “Gava” was launched. It is an online crowdfunding platform for couples, celebrations, and charities that aim to help Filipinos give hope, love, and smile through meaningful gifts.

According to Gava’s Founder and CEO Ann Cuisia, the app was founded out of her sheer desire to make generosity a part of everyone’s lifestyle by using modern mobile technology. 

Ann Cuisia, Founder and CEO of Gava
Photo credits: Gava

Miss Philippines International 2014 Bianca Guidotti, Gava's official ambassador, hosted the launch of the app.

Bianca Guidotti
Photo credits: Bianca Guidotti

The launch was graced by the presence of personalities such as Anthony Pangilinan, along with his wife Maricel Laxa-Pangilinan, who sponsored the event.

Maricel Laxa-Pangilinan and Anthony Pangilinan
Photo credits: Push Alerts

Pia Guanio-Mago also showed her support in the launch of Gava.

Pia Guanio-Mago
Photo credits: Push Alerts

Gava is now available on web, Android, and iOS.

Watch this video to see how it works:

COO Adam Bain bids goodbye to Twitter

Adam Bain, COO, Twitter

Twitter COO Adam Bain announced his exit from Twitter through his Twitter account.

Bain became COO last year. Prior to that, he was Twitter's president of global revenue and partnerships.

Before landing on Twitter, Bain also became the chief technology officer at Fox Interactive Media. It was during his time when the company acquired MySpace.

Twitter's Chief Financial Officer Anthony Noto was named to replace Bain's post immediately.

Randy Aquino is the new CEO of Y&R Philippines

Y&R Philippines has appointed Randy Aquino as the company’s new Chief Executive Officer.

Randy Aquino, who was the Head of Regional Market Development - Asia Pacific in Monde Nissin Corporation, has succeeded Anna Testa. 

He joins Y&R Philippines following three years of service in Monde Nissin Corporation, where his marketing prowess led his previous company to become one of the top 5 agencies in the country.

He has also held leadership positions in other advertising agencies. Prior to the appointment in Y&R Philippines, he has served in Ogilvy & Mather Philippines as Vice-Chairman for 7 months and as Chief Executive Officer for 5 years. 

The newly appointed CEO will take office starting next month, December 2016. 

MediaCom’s MD promoted as CEO

Nap Carrao, CEO, Mediacom

Current MediaCom managing director Nap Carrao was promoted as CEO of MediaCom Philippines. After seven years of being MD, he is to assume office as the company’s CEO immediately. Carrao will report jointly to Mark Heap, CEO of MediaCom APAC, and Puneet Arora, CEO of GroupM Philippines.

The new CEO began his MediaCom tenure in 2006 and became the Head of P&G for two years. It was in 2009 when he was promoted to managing director.

Under Carrao's leadership, MediaCom has tripled in size and has won new assignments from brands such as P&G, Jollibee, Banco de Oro, Monde Nissin, and Unilab. They also won an array of industry awards including Media Agency of the Year by the 4A’s (Association of Accredited Advertising Agencies of the Philippines).

National Digital Arts Awards 2017 launches in Manila

The National Digital Arts Awards 2017 was launched last October 28 at URBN QC. 

This year’s version of the NDAA will have three categories compared to the previous two years. The three categories are Print, Motion Graphics, and Digital Gaming. There will also be other sub-categories such as digital arts on climate change.

Nato Agbayani, CEO of Brand Guerrilla Ph, and his team are hopeful to make the most inclusive NDAA ever while approximating industry standards. 

Nato Agbayani, CEO of Brand Guerilla Ph, giving his welcome remarks during the launch in Manila

NDAA brought this year their advocacy down to schools.  They made the competition exclusive to seniors – senior high school and college students. They will be doing rounds in different colleges and universities in the Philippines to conduct mentoring sessions and to promote the call for entries this coming November. 

The organizers were able to get the support of Forbes featured social influencer, Ms. CyreneQ, as the award’s endorser. Also, NDAA has collaborated with Synergy 88 to provide digital design apprenticeship programs for the winners of NDAA 2017.

For the fourth installment of NDAA, the search for talents is more comprehensive and extensive. As a result, there are many firsts for NDAA, namely: a launch South Luzon, a digital gaming category, and NDAA being managed by an outsourced company, Brand Guerrilla Ph.

In line with their goal to be an inclusive award-giving body, the organizer has opened NDAA to persons with disabilities. 

For years, NDAA has exerted efforts to discover the best and brightest Filipino talents. They have committed to serve as a team partner in giving the young people in the Philippines the recognition they deserve.

The NDAA 2017 still has one more major launch in Davao slated for November this year. To know more about NDAA 2017, visit their website ndaa.globaltronics.net or our www.facebook.com/NDAAPhilippines.

Photo credits to NDAA Philippines