50 Shades of Marketing: Asian Marketing Leadership Summit

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Speaker Profile: Nato Agbayani

Nato Agbayani is the COO of Globaltronics, Inc. a leading digital out of home industry player. He is the Lead Advocate of two major branded advocacies of Globaltronics the National Digital Arts Awards (NDAA) and the Digital Asia Expo and Conference (DAX) which seeks to further digital media technology and digital art in the hope of creating conditions for the Philippines to be the creative hub of Asia. Nato inked and maintains major partnerships to support the advocacies of partners like the WWF, Habitat for Humanity, Philippine National Red Cross, Children’s Hour, the Ayala Foundation, the Parish Pastoral Council for Responsible Voting (PPCRV), the Ramon Magsaysay Awards Foundation and the Asia CEO Forum and Awards.

He is responsible for implementing the corporate social responsibility (CSR) projects of the Outdoor Advertising Association of the Philippines (OAAP) as its Public Relations Officer. In his watch, major collaborations have been undertaken with the Philippine National Red Cross, the Habitat for Humanity, the Presidential Communications Operations Office (PCOO), Philippine National Police (PNP) and most recently the Department of Tourism (DOT) for Visit the Philippines Year 2015.

He was also a member of the PR, Info and Promotions Committee of the recently concluded Araw Values Awards of the Advertising Foundation of the Philippines. He is currently an individual member of the Philippine Marketing Association (PMA) joining the Ways and Means Committee.

Nato is a staunch advocate for the rights of persons with disabilities (PWDs) particularly for persons with autism (PWAs). He was a member of the Board of Trustees of the Autism Society Philippines in 2012-2014, having launched many successful projects for Autism Awareness, including the annual Angel’s Walk for Autism. He recently with his wife Beth set up the first Community-based Rehabilitation Center in Quezon City, the Association to Build Life Skills for Empowerment (ABLE) CBR Philippines for persons with autism and other disabilities.

As a strategist and generalist, he is a resource person for the Philippine National Police (PNP) Transformation Program of the Center for Police Strategy Management (CPSM) representing media and persons with disabilities.

He was also a former a Development Management Consultant for rural wireless broadband networks, rice self-sufficiency and food security and rural development having worked for the Office of the President (OP), and the House of Representatives. In 2006 he won the World Bank (WB) Panibagong Paraan Award for the project, “Creating Opportunities for the Landless”, which won for the farmers of Pangasinan a grant of 1M from Mirant.

Nato graduated from the University of Santo Tomas, A.B. in Political Science, returned to UST as a law student and finally to U.P. for his Masters in Public Administration up to the present.

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A New Media Agency Alliance Emerges With Venus at the Helm

There was a time when we thought that resurfacing from retirement was the domain of one man - the late Meckoy Quiogue.  Now, it seems like we're having a deja vu.  Venus Navalta is definitely on the scene and there is no better time to do the same as what Meckoy has done than now.

Two big events take place in Venus' life this month.  The start of something new at Interpublic in the Philippines, and of course, her birthday at the end of June.

The highly respected Venus comes out of retirement (again) to move into a role as technical advisor of Interpublic Group Philippines, in what could prove to be one of the biggest people moves for 2015 in the Philippines.  Venus comes full circle as she returns to the company where she spent 17 years of her career.

We all recall the influence Venus had for many years in a number of senior roles at IPG-owned McCann Worldgroup, arguably the Philippines the most powerful agency, where she oversaw both creative and media.

Venus' last agency position was as president of Zenith Optimedia Philippines which she left in February last year after a three-year stint to take a break from the industry and spend time with the family.

In an exciting move which will create a force to reckon with, the agency Venus will oversee partners with TouchDDB in order to create a new entity to blaze the trails in media marketing.

With all eyes trained on this new alliance, the industry expects the emergence of ex-UniversalMcCann veterans gravitating towards the new power team.

Now, advertising is really more fun in the Philippines!