OMD Thailand Scoops Thai Health Promotion Board's Media Business

Bangkok, 10th July, 2015 – Beating stiff competition, OMD Thailand has won the coveted Thai Health Promotion Board media pitch. The scope of the account involves strategic media planning across online and offline channels.

Thai Health Promotion Board is an autonomous government agency chaired by Thailand’s Prime Minister and established with the objective of promoting a healthy lifestyle. Some of the agency’s key initiatives include control plans for tobacco, alcohol and substance usage, road safety & disaster management, and health risk control plan.

Commenting on the win, Sunee Paripunna, CEO, Omnicom Media Group Thailand said, “Advertising and mediaplay a key role in influencing and bringing change in society. We are inspired to work with Thai Health Promotion Board on their efforts in promoting a long term, sustainable healthy society and environment in Thailand.”

The account is effective immediately.

For more information please contact:
Arun Saha, Marketing Communications Director, Omnicom Media Group at + 65 68766809 OR arundhati.saha@omnicommediagroup.com

Notes to editors:
OMD Worldwide, www.omd.com, is one of the largest and most innovative media marketing specialists in the world, serving many of the most successful and well-known brands, with more than 140 office in 80 countries. OMD is recognized for its global imprint, strategic integration and creativity; being named Most Creative Agency in the World by the Gunn Report for the past five years. OMD is distinguished as the most awarded agency being recognized by AdAge, Campaign and Adweek for both 2008 and 2009. OMD is AdWeek and AdAge’s media agency of the year in 2012. The agency network is a unit of Omnicom Group, Inc.

Omnicom Group Inc (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

PHD Strengthens Leadership in Indonesia, Appoints GM

9th July, 2015 | Indonesia – In a move strengthening its presence in Southeast Asia, PHD has
appointed Donna Arifin as General Manager of PHD Indonesia with immediate effect. In her new
role, Donna will lead PHD across all business functions, reporting to Rajat Basra, CEO of Omnicom
Media Group Indonesia. Donna replaces Ai Kusumastuti, who moves to Omnicom Media Group
Indonesia as Head of Accountability.

Donna joins PHD from MSN Indonesia where she held the post of General Manager, Sales &
Marketing, responsible for revenue growth, product adoption and her experience is grounded in
brand activation, strategic planning, and digital marketing. During the course of her career,
Donna has worked on key brands from the telecommunication, technology and FMCG sectors, like
Telkomsel, Bakrie Telecom, Microsoft, Intel, and Unilever.

Commenting on the appointment, Susana Tsui, CEO of PHD APAC said, “PHD markets in SEA have
been gathering strong momentum over the past few months. Indonesia is a high-growth market
that has been a part of key recent wins like Ferrero and SC Johnson. Donna’s appointment is an
acknowledgement of PHD’s ongoing commitment to grow our capabilities across all markets in
SEA by incorporating a strong leadership team. I am confident that Donna will take PHD to the
next level of success in Indonesia.”
Commenting on the appointment, Rajat Basra, CEO of Omnicom Media Group Indonesia said, “We
are delighted to welcome Donna to the network and look forward to working with her closely to
take the PHD brand even higher in this market. Donna is a unique talent with capabilities spanning
all corners of our business – digital, client, and media/publisher. She has a strong track record of
delivering effective results and understands the nuances of the market very well. Undoubtedly,
Donna’s diverse experience will strengthen and enhance the expertise, we have built for PHD in
Indonesia.”

“Ai has been brilliant in her former role and she is credited with building PHD’s reputation in the
market and putting together a strong talent pool. While we thank Ai for her achievements, I am
confident that she will value-add to Omnicom Media Group’s operations and further strengthen
it,’’ added Rajat Basra.

Commenting on her role, Donna Arifin said, “PHD’s culture and passion for the business resonates
with me and I am excited to join the talented team and lead PHD forward in its upward journey.”

For further information please contact:
Arun Saha, Marketing Communications Director, Omnicom Media Group Asia Pacific
+ 65 6876 6809 or arundhati.saha@omnicommediagroup.com

About PHD
PHD Worldwide is known globally as an innovator in communications planning and buying
across broadcast, print, digital, mobile, social and emerging media. Built on a culture of
thought leadership, PHD’s philosophy is “Finding a Better Way.” PHD is one of the world’s
fastest growing and most awarded media and communication agencies, with over 3,000 staff
working in over 80 offices worldwide.

PHD was named Global Media Agency of the Year 2013 at the Cristal Awards and Adweek’s
Global Media Agency of the Year 2012. In 2013 PHD also received Agency of the Year
accolades in the UK, New Zealand, Indonesia, Singapore, India, Shanghai, Taiwan, Australia,
Canada, Hong Kong, Malaysia and Sweden, as well as winning eight Cannes Lions awards.
The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a
division of Omnicom Group Inc. (NYSE: OMC)

www.phdmedia.com

Cool digital signage execution in Australia by Coke

Coca-Cola and OOH vendor JCDecaux recently won the award for "Best Use of a Special Build" as part of the Australian Outdoor Media Association’s Q4 Creative Collection Competition.  According to an announcement from JCDecaux, the winning campaign made use of a novel digital signage screen/Coke dispenser to deliver audiences a cold drink during Australia’s hot summer months, according to the outdoor advertiser's website:

Despite being one of the most well-known brands in the world, Coca-Cola wanted to drive the knowledge and popularity of their global brand in an increasingly hard to reach youth market. To engage this audience and get them talking, drastic changes to the original can were made — the cans shrunk to a smaller 250 ml size and became available in six new colors.

To promote this campaign UM, Coca-Cola and JCDecaux teamed up to create a first in Australian OOH with a Digital, Fridge Dispenser all in one panel. The multiplatform approach played into the social media hype by the use of a hashtag #colouryoursummer.

Through social media and the use of the #colouryoursummer hashtag, the changes to the brand were shared and drove momentum behind the word-of-mouth campaign.

The digital screen engaged by asking the audience to interact and rotate the colorful cans located on the screen — the reward was an ice cold Coke in one of the new smaller-sized cans.

Watch the digital signage drink dispenser in action in the video below:

Click here for OOH Marketplace:

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TigerAir Is Now Rebranded As CebGo

MANILA, Philippines - Tigerair Philippines, the wholly owned subsidiary of Cebu Pacific Air (PSE:CEB), now operates as Cebgo. Its new logo utilizes CEB colors, to further reflect the airline's relationship with its parent company.

"The new Cebgo brand clearly identifies us as part of the CEB group, and streamlines our operations further. Cebgo will continue to leverage on CEB's distribution channels and network, and work together to serve more guests," said Michael Ivan Shau, Cebgo President and CEO.

Starting this May, Cebgo crew has been conducting Fun Games onboard to unify the CEB group flight experience. Flight and ground crew will don Cebgo uniforms in a few months' time.

Cebgo continues to operate flights Ninoy Aquino International Airport Terminal 4 and Clark International Airport. It flies to 16 destinations: Bacolod, Butuan, Cagayan de Oro, Clark, Cebu, Davao, General Santos, Iloilo, Kalibo, Legazpi, Manila, Roxas, Puerto Princesa, Tacloban, Tagbilaran, and Hong Kong.

Since CEB's acquisition of Cebgo last March 2014, CEB managed to quickly turn around its wholly owned subsidiary, narrowing its financial losses significantly. Cebgo has since then launched 10 new routes, offering more options for the traveling public.

In 2014, Cebgo carried 1.3 million domestic passengers, compared to 970,000 in 2013.

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That Creepy Billboard On EDSA

People have been talking about it.  It is there.  It is real.

Netizens have been getting the creeps from a short footage currently being shown on an LED billboard on the northbound lane of EDSA.  The footage is a silhouette of a little girl on a swing. ... Read More

Department Of Tourism Uses OOH Media In London

If Out-Of-Home Media is the second top awareness builder here in the Philippines (next to TV), imagine how it ranks in the City of London where most people are pedestrians and are highly engaged by posters, bus ads, and Tube cards.

For this reason, Tourism Secretary Ramon Jimenez, instructed sales and promotions officer of the Department of Tourism at the Philippine embassy in London, Richard de Villa, to implement a massive outdoor campaign which employed 25 London buses and 110 black taxis for the entire duration of 2015.  The strategy used for “Visit the Philippines Year 2015” is very sound given that most high street retail brands also employ OOH for their launches.

Over the past few years, the UK has been the highest source of tourism arrivals from Europe.  Last year, the UK registered one of the highest growth rates.

The branding featured multiple Philippine destinations: Vigan, Banaue, Siargao, Boracay, Palawan, Cagayan de Oro, Albay, Bohol and Davao. It was the largest outdoor advertising effort initiated by the country in London so far.

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Omnicom Media Group Appoints Mary Buenaventura to Lead the Philippines

Manila, 28th April 2015 – Omnicom Media Group has announced a change in leadership in one of their rapidly growing markets in Asia Pacific – The Philippines. Nicanor Gabunada Jr. (Nic), has stepped down from his position as Omnicom Media Group’s current CEO, to pursue another opportunity in the industry. He will be replaced by Mary Buenaventura effective May 1.

In her new role, Mary is charged with the leadership of all Omnicom Media Group assets in Philippines, working alongside the senior management team and leads for OMD, PHD and M2M. Mary will report to Jasmin Sohrabji, CEO for Omnicom Media Group, SEA and India.

Commenting on the appointment, Jasmin Sohrabji, CEO for Omnicom Media Group SEA and India, said, “Mary brings a wealth of experience to our network. She is a stellar talent with strengths and accomplishments in a wide range of disciplines. Mary’s comprehensive knowledge of the local market coupled with her knack of delivering effective results will help in strengthening Omnicom Media Group’s capabilities and ensure that our momentum in this market is accelerated. I am delighted to welcome her to the network.”

On outgoing CEO, Nicanor Gabunada Jr.(Nic), Jasmin Sohrabji said, “Nic has driven 3 years of continued growth and stability. Our overall offering and value proposition in the Philippines is much stronger across all our brands, now. We are thankful for his leadership and wish him the best for his next challenge.”

Mary joins Omnicom Media Group from Y&R Philippines, where she held the post of CEO/President for the last 13 years. Mary set-up Y&R Philippines’ in-house integrated marketing communications capabilities, the first for Y&R’s Asian network and Wunderman – WPP’s digital and CRM agency. She also spearheaded agency service innovations, like digital and interactive solutions, CRM, shopper marketing, activation to name a few.

“The Philippines represents a very important growth market for us in South East Asia. Mary’s proven track record in driving growth and building strong cultures is exactly the type of leadership we need right now,” said Cheuk Chiang, CEO, Asia Pacific, Omnicom Media Group.

Commenting on her new role, Mary said, “It’s an exciting time to be in the media industry. I am looking forward to leading Omnicom Media Group in the Philippines by staying committed to the organisation’s vision and objective to be the very best across all of our operations.”

About Omnicom Media Group

Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network (www.phdnetwork.com), a leading media services company widely recognized for its pioneering and innovative work for clients.

Hooters may open in Bacolod City much sooner than you think

Famous restaurant Hooters is serious about expanding in Asia, where its success in Phuket has led the chain to plan 30 new locations over the next six years.  Hooters' international franchisee Destination Resorts has committed to further expansion given its recent success in Phuket.

Phuket in Thailand and Bacolod City, Philippines share the same earned reputations for being party hotspots.  The franchisee has set sights on Cambodia, Indonesia, Laos, and other growing markets but have aimed to concentrate heavily on Hong Kong and the Philippines.  Thus, it will come as no surprise if Bacolod City, home of the world famous Masskara Festival is included in the accelerated expansion plan covering the Philippines.

"Guests will experience the sporty, fun and glamorous all American Hooters-girl the brand is known for" said a top level executive of Hooters Asia.  "Hooters Girls are the cornerstone of our brand, and their superior hospitality is what keeps our guests coming back".

The new locations will likely attract educated professionals and the middle income group in society who go for American-themed restaurants for fun, meetings, and enjoyment.  Of course they will also be coming for the world famous Hooters Girl hospitality.