Pushkart.ph: Grocery shopping at your convenience

Only 2 days left before Christmas! Is everything ready for your Noche Buena? If not, I found the answer to your no-more-time-to-go-shopping problem.

There’s actually an online grocery delivery service developed by a group of young Filipino millenials that aims to ensure fast, convenient, and safe delivery of groceries right at your doorstep.

Pushkart.ph wants to help you avoid the typical 3 hour chore of braving the traffic and carrying heavy bags for your grocery shopping.

Their website is very user-friendly. You can utilize it by following these simple steps:

1. Create an account.

2. Select the items you want to add in your Kart.

*However, the minimum amount required is 499php

3. Choose your delivery date and time.

4. Once you're done shopping, click the Kart logo to view the summary of your orders.

You can also remove or add items there.

5. Click "Checkout" to see your order summary.

6. Enter your shipping address and payment method.

You will also see there that they have charged you with a Grocer's Fee.

7. Finally, settle your payment and wait for your items to arrive at your doorstep.

More than anything, pushkart.ph is developed and conceptualized in the Philippines which makes it more exciting to use.

I guess it's never too late for your Noche Buena shopping. Check their website here: https://pushkart.ph/

Filipino Education Supported by NBA Stores Philippines

The Philippines is now home to three NBA Stores located at Glorietta 3, Mega Fashion Hall and TriNoma which are managed by the International Athletic Trading Company, Inc. (IATC). A wide selection of authentic NBA merchandise includes official jerseys, footwear, toys and other collectibles. The NBA Stores carry products from all the 30 NBA teams. They also feature renowned brands such as 2K Sports, Adidas, Spalding, and many more.

Recently, the abovementioned NBA Stores, announced the launch of a retail promotion to support Knowledge Channel Foundation, Inc. (KCFI) in providing quality education to more Filipinos.

Celebrating its 10th year anniversary, NBA Cares, the league’s global social responsibility program, have decided to donate a portion of the NBA Name & Number T-shirt sale proceeds from August 10 to September 13 of this year to KCFI. The proceeds will aid the foundation’s education program which is focused on providing multimedia learning resources for students in grades K-12 and training teachers from public schools in the National Capital Region of Luzon.

KCFI is a non-profit organization that helps empower Filipinos through educational media and is now on its 17th year of establishment. They have been successful in their attempt to provide access to multimedia learning resources to more than 5 million learners in about 6, 000 schools and learning centers all over the Philippines.

The Artisanal and “luxe” look of 2015

THE “luxe look” was among the trends in furniture and homeware in 2015, and is likely to continue and assume different forms in 2016.

“It came about because of the influx of knockoffs in the market,” said furniture designer Ito Kish. “People wanted something better and more original. Many young, well-traveled people have also shown a greater appreciation for quality and artisanal pieces.”

Because of its association with luxe or high-end styles, black finish was very popular. Lighting, whether table, floor or hanging lamps, also became a design statement.

“More people are realizing how well-designed lighting can change their personal spaces with just one click,” said Kish. Tradition and culture were also vital inspirations for designers like him.

Special, handcrafted details aren’t only tactile and interesting, but are also associated to a certain degree with luxury.

When Kish and his team displayed their collection last year in the October edition of Manila FAME, for instance, they tweaked the Batibot chair by exaggerating proportions and using new finishes like chrome, copper and brass.

They also reinterpreted the classic plantation lounge by adding more woodcarvings and incorporating shagreen or decorative sharkskin.

Kish felt as early as 2014 that these twin sub-trends would be big. “Although these pieces were inspired by our culture and traditions,” he said, “we gave them a luxe feel as our response to a prevailing major trend.” Part of these trends will continue into the new year, he added.

Black, for example, will remain big. Chrome and brass pieces will be softened by floral prints. “This year, I’ve seen a mix of old and new with a hint of greens,” said Ram Bucoy, Crate & Barrel head of marketing. “Filipinos try to preserve the past by adding old pieces to their remodeled spaces,” he added. “Our love of nature and lack of space have created the need for urban and vertical gardening.”

Juxtaposition of materials like metal with raw wood was also huge in 2015. Bucoy sees Filipinos’ preference for artisanal pieces inspired by nomadic tribes “from Mindanao to Africa” to continue in 2016.

“It gets more fun in 2016,” he said. “I see modern and geometric shapes, interspersed with succulent-looking plants inspired by Scandinavian homes, to dominate the scene. Anything DIY and artisanal will also be big.”

Source:http://lifestyle.inquirer.net/218579/2015-was-the-year-of-the-luxe-and-the-artisanal

Say I do to Bridestory

A Southeast Asian company is taking the wedding industry by storm. Using technology to their advantage, Bridestory connects wedding professionals to couples across the globe in the most convenient way possible. It is the leading wedding marketplace in the region.

“Wedding vendors are very good at what they do, however, not all of them can market their brands in an appropriate way, which is an important factor for success. Bridestory is here to solve that problem,” said Kevin Mintaraga, Chief Executive Officer of Bridestory.

The platform works both as an inspiration site and a directory of wedding professionals. Through Bridestory, couples can get inspirations from a catalogue of works accomplished by professionals. Bridestory also enables wedding professionals to expand their reach by providing an avenue for couples around the world to contact them easily.

After launching in January 2014, Bridestory has garnered the trust of couples and vendors in its home country, Indonesia, as well as from neighbours such as Singapore and Australia.

Over 15,000 vendors from 39 countries, including 12,000 hailing from the Southeast Asian region, are doing business with the help of Bridestory. Vendors are categorized based on their expertise, be it dress and attire or photography, among others.

Bridestory already has 200 local vendors shortly after launching their Philippine website (www.bridestory.com.ph) last August. 

“Bridestory has a good reputation overseas for featuring the best wedding inspiration for readers and serving as a channel for different suppliers to feed the needs of particular clients,” said Sheena Caburog of Mayad Studios, who signed up in August.

”We expect for Bridestory to continue upholding the same here in the Philippines, inspiring couples to get the best for the best days of their lives,” Caburog added.

Mayad Studios have been commissioned to photograph weddings around the world including ones in Fiji, Africa, India and London among others.

Bridestory is the right partner for vendors aiming to seize the opportunities of the growing digital market, adds Mintaraga.

“We signed up with Bridestory because of the market and its potential. We don’t usually join bridal fairs so we only get to promote online,” said Chyv Reyes of MangoRed, a photography studio in the Philippines.

MangoRed photographed the weddings of Kitchie Nadal and Carlos Lopez and Iya Villania and Drew Arellano.

According to Similarweb, a traffic estimator tool, Bridestory has become the most visited wedding website in Southeast Asia by August 2015, with more than 500,000 visits per month.

A tech company at its core, Bridestory provides their vendors with invaluable electronic data.

“We give real time leads with contact and measurable marketing. We have experts on digital marketing and we invest on optimizing the vendor’s online presence via digital marketing tools,” said Mintaraga.

The company has just launched their very own vendor app, Bridestory Pro, which enables vendors to manage and promote their business in Bridestory through mobile devices.

Bridestory Pro allow vendors to view their profile statistics, receive notifications regarding inquiries from users, manage such queries, manage their subscription, and update their business profile information.

With Bridestory, vendors can promote their products globally and receive inquiries from prospective clients. Vendors will be able to self-upload and update their portfolios to the site. In addition, there is a vendor tagging feature with which vendors can ‘tag’ others who they collaborated with on a project.

“Bridestory is a great platform because when couples find something, they can easily see the vendor in the tag and they can connect with them,” said Reyes.

Bridestory also owns an international blog and a social media network with a global audience of more than 2 million. Wedding inspirations submitted by both couples and vendors are featured daily in these channels.

Weddings are becoming more “imaginative, creative and personal” all at once said Caburog. Through Bridestory, vendors can show couples their unique touch.

With Bridestory, wedding professionals can help more couples around the world make their special day, the best there is.

MICHELIN’s Right2Race online game returns

The Right 2 Race (R2R) online game promo from MICHELIN is back! And winners from select countries get the chance to join the MICHELIN Pilot Sport Experience (MPSE), a much-awaited motorsport event, in Sepang International F1 Circuit in Malaysia.

To join, participants may log on to www.theright2race.com from May 13 to June 16, 2015 and play the game on the digital version of Sepang International F1 Circuit. The players’ driving skills on different racing lines and braking points will be tested in the game. Three players from the Philippines with the best and fastest lap times win a trip to Sepang, Malaysia and join in the once-in-a-lifetime MICHELIN Pilot Sport Experience on July 18.

The MPSE is a unique and specialized motorsport event organized annually by MICHELIN. Participants get to ride and drive with professional racers on high-performance vehicles such as the Formula 4, Renault Clio Cup, Lamborghini Super Trofeo and the legendary Formula Le Mans.

The first Right2Race was launched successfully last year in Singapore, Australia, Thailand, Malaysia, and Philippines. One of the winners from the Philippines – Ivan Isada, emerged as the overall Champion at the 2014 MPSE. As the ultimate winner, Mr. Isada received an exclusive all-expense paid trip to witness the prestigious Le Mans 24 Hours in Le Mans, France in June 2015.

For more information log on to www.theright2race.com OR www.michelin.com.ph .

Right2Race winners at MPSE

Right2Race 2014 online game winners from Singapore, Australia, Thailand, Malaysia and the Philippines won a trip to the MICHELIN Pilot Sport Experience (MPSE) in Sepang, Malaysia and experienced driving and riding in high-performance vehicles such as the Formula 4, Renault Clio Cup, Lamborghini Super Trofeo and the legendary Formula Le Mans. Ivan Isada from the Philippines emerged as overall champion of the MPSE and won an exclusive trip to the prestigious Le Mans 24 Hours in Le Mans, France in June 2015.

Click here for OOH Marketplace:

Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More







Related Post:

That Creepy Billboard On EDSA

People have been talking about it.  It is there.  It is real.

Netizens have been getting the creeps from a short footage currently being shown on an LED billboard on the northbound lane of EDSA.  The footage is a silhouette of a little girl on a swing. ... Read More

Department Of Tourism Uses OOH Media In London

If Out-Of-Home Media is the second top awareness builder here in the Philippines (next to TV), imagine how it ranks in the City of London where most people are pedestrians and are highly engaged by posters, bus ads, and Tube cards.

For this reason, Tourism Secretary Ramon Jimenez, instructed sales and promotions officer of the Department of Tourism at the Philippine embassy in London, Richard de Villa, to implement a massive outdoor campaign which employed 25 London buses and 110 black taxis for the entire duration of 2015.  The strategy used for “Visit the Philippines Year 2015” is very sound given that most high street retail brands also employ OOH for their launches.

Over the past few years, the UK has been the highest source of tourism arrivals from Europe.  Last year, the UK registered one of the highest growth rates.

The branding featured multiple Philippine destinations: Vigan, Banaue, Siargao, Boracay, Palawan, Cagayan de Oro, Albay, Bohol and Davao. It was the largest outdoor advertising effort initiated by the country in London so far.

Click here for OOH Marketplace:

Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More

Hooters may open in Bacolod City much sooner than you think

Famous restaurant Hooters is serious about expanding in Asia, where its success in Phuket has led the chain to plan 30 new locations over the next six years.  Hooters' international franchisee Destination Resorts has committed to further expansion given its recent success in Phuket.

Phuket in Thailand and Bacolod City, Philippines share the same earned reputations for being party hotspots.  The franchisee has set sights on Cambodia, Indonesia, Laos, and other growing markets but have aimed to concentrate heavily on Hong Kong and the Philippines.  Thus, it will come as no surprise if Bacolod City, home of the world famous Masskara Festival is included in the accelerated expansion plan covering the Philippines.

"Guests will experience the sporty, fun and glamorous all American Hooters-girl the brand is known for" said a top level executive of Hooters Asia.  "Hooters Girls are the cornerstone of our brand, and their superior hospitality is what keeps our guests coming back".

The new locations will likely attract educated professionals and the middle income group in society who go for American-themed restaurants for fun, meetings, and enjoyment.  Of course they will also be coming for the world famous Hooters Girl hospitality. 

Rustan's Marketplace Takes The Lead In Tablet Assisted Shopping Carts

Rustan's Marketplace Takes The Lead In Tablet Assisted Shopping Carts.  The new tablets installed on pilot shopping carts at The Marketplace in Rockwell Powerplant Mall display the group's leadership in retail innovation.  The tablet provides basic information on promos and also includes aisle navigation.

More and more we are beginning to see the convergence of digital media and Out-Of-Home media within store premises.

For queries on Digital Out-Of-Home Media in the Philippines, the contributor may be reached at oohresource ( @ ) gmail.com

How The Negros Trade Fair maximized the use of Social and Out-Of-Home Media to draw more attendees

Every September, the Association of Negros Producers troops to Makati with all their delicious goodies and beautiful wares from the land of sugar, Negros Island - the Sweet Spot of the Philippines.  The Negros Trade Fair is a big hit not just among the Negrenses and Ilonggos residing in the Metropolis but among all who have been charmed by the land of chicken inasal and delectable cakes and pastries.

This year, the Negros Trade Fair, in step with the digital age was able to maximize the use of social media using an apparatus which fuses Social Media with Out-Of-Home Media.  Using the services of SelfieStation (a trademark of Cloudwalk Digital), the Negros Trade Fair was able to provide its attendees with an opportunity to have their photos taken with a distinct Negros Trade Fair frame.

Users of the SelfieStation were able to choose from three configurations of the frame (single, strip, or square).  The shots could immediately be uploaded on the users' Facebook accounts.

Overall, the Association of Negros Producers saw a greater awareness created around the event as visitors and SelfieStation users made their presence at the Trade Fair known through the leading social media platform, Facebook.

To inquire about SelfieStation and how to rent or acquire it for your event or venue, Cloudwalk Digital may be reached at 0917-591-6924.