Advertising and Marketing Philippines
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- Jeff Bezos

Sep 23, 2015

The Antonio Duo takes on the AlDub song

Posted By: Admin - Wednesday, September 23, 2015
The duo, made up of siblings Isaiah and Andrai Antonio, collaborates with Keiko Necesario in this original composition for the kalyeserye trending worldwide, AlDub.

Watch more of their videos in their channel The Antonio Duo!!




Sep 22, 2015

Call for entries to Digital Arts Awards

Posted By: Admin - Tuesday, September 22, 2015
ORGANIZERS of the National Digital Arts Awards (NDAA) 2015 are calling for entries from the Visayas.

Globaltronics, a company specializing in digital advertising in the Philippines, is encouraging students who aspire to be part of the country’s digital arts community to join the contest.

“We are calling on Bisayan youth to be part of the NDAA 2015 Visayas leg. This is your chance to highlight your talents in creating artistic works using new tools in the digital media,” said Nato Agbayani, Globaltronics vice president for External Affairs.

This year’s theme #DigitalPinoyAko aims to highlight the works of Filipino youth and their interpretation of the Philippines as a country of daring and innovative people who continue to rise with the help of digital technology.

Globaltronics is partnering with local universities and colleges to encourage more entries from students, especially those from the Visayas.

The school partners are Benedicto College, Southwestern University, St. Theresa’s College, University of Cebu, University of San Jose-Recoletos and the University of the Philippines Cebu.

The competition is open to all 16 -26 year old secondary, college or technical vocational students.

Participants can submit works adhering to the theme #DigitalPinoyAko in two categories: motion graphics and print.

Deadline for submission of entries is on Oct. 16.

A total of P1 million cash will be given as prizes during the Awards Night on Jan. 15, 2016.

For inquiries, visit website http://ndaa.globaltronics.net or follow the NDAA at Facebook: www.facebook.com/NDAAPhilippines and Twitter: NDAAPhilippines.

Source: http://cebudailynews.inquirer.net/68765/call-for-entries-to-digital-arts-awards#sthash.mcMFqoUs.dpuf

Heneral Luna – Philippines’ Official Entry to the 2016 Oscars in the Best Foreign Language Film

Posted By: The Mail Man - Tuesday, September 22, 2015


Heneral Luna, became the Philippines’ Official Entry to the 2016 Oscars Best Foreign Language Film. The film, megged by Jerrold Tarrog (Sana Dati, The Confessional) was set during the Philippine  – American War (1899 – 1902) leading to the tragic death of  the ablest general of the First Philippine Republic.

Having opened on September 9, 2015, the film by Artikulo Uno Productions in partnership with Tuko and Buchi Boy Films is the most acclaimed Filipino Film of 2015. Eduardo Rocha, the Producer and Fernando Ortigas, the Executive Producer  announced that they were both “overjoyed by this great news. There are no words for the tremendous pride and honor that we feel...”.



The film has John Arcilla in the title role with notable actors such as Joem Bascon, nonie Buencamino, Arron Villaflor Archie Alemania, Alex Medina, Mon Confiado, Art Acuna, Ronnie Lazaro, Mylene Dizon, Bing Pimentel and Paolo Avelino.



The announcement coincides with the upcoming theatrical relase of Heneral Luna in the Us in October and November this year.


Sep 14, 2015

The Negros Trade Fair : 30 Years of Resilience, Recovery and Reinvention

Posted By: Tech Support • - Monday, September 14, 2015
The Negros Trade Fair is a journey of already 30 years. From the dismal depths of the collapse of the Philippine Sugar Industry in the early 80s, Negros and the Negrenses refused to go out silently into the night. Having a heritage of having the finest things in life, the Negrense also found itself to have the finest character when faced with adversity.

In 1984, “14 Housewives and a Gentleman”  rolled up their collars so as to enable the thousands of economically displaced sugar workers and families  to have an alternative source of income. Having sought training from the then Ministry of Trade and Industry (now the DTI), these intrepid band of Negrenses were able to establish production centers for crafts and foodstuffs produced and indigenous to the people of Negros. Thus, in 1985 the 1st Negros Trade Fair was held.

The 1st Negros Trade Fair was held at the then Makati Car Park. This was graciously offered free of rent by Ms. Bea Zobel. Owing to its advocacy in helping the struggling but persevering people of Negros, even Manila based Negrenses  campaigned  for the success of the trade fair.

But the trade fair also served as quilt for the people of Negros. Each product was a patch that was interwoven with those from others until a quilt of culture and society was crafted. This showed the resiliency of the people of Negros together with highlighting their culture and craftsmanship.
There were many challenges along the way such as globalization, rampant copying of products by competitor countries and the financial shocks of 1997 and 2008. And yet after each challenge, the Negrense managed to adapt, adjust and overcome. Each obstacle and roadblock was met by being more creative and having the ability to reinvent themselves and their products.

Now, the Negros Trade Fair has arrived at 30 years after 1985. A long journey that will continue towards an ever brightening future.This year's edition of the Negros Trade fair happens on


September 16-20, 2015, 
Glorietta Mall, Makati.
Negros Trade Fair at 30

"Truly Negros"

30th Negros Trade Fair







Sep 8, 2015

Brandon Jones is Keynote for the 9th IMMAP Summit

Posted By: Admin - Tuesday, September 08, 2015
Brandon William Jones, Google’s Head of US Product Operations will be this year’s keynote speaker at the Internet and Mobile Marketing Association of the Philippines (IMMAP) Summit. This year’s theme is Disrupted Economies: How Digital is Reshaping the World. Topics to be discussed will span how digital is shaking up our everyday- from taking cabs to planning our vacations to developing products and creating brand experiences for our customers. Over 500 delegates will attend this two-day event happening at the SMX Aura from September 10 to 11, 2015.
“Digital has gone beyond just marketing and advertising. It now permeates every aspect of our life, disrupting businesses, changing habits, shaping societies.  It is no longer a choice to make digital a part of a company’s core strategies but is a given to survive a constantly-shifting business environment,” says Mench Viduya-Dizon, IMMAP Summit co-Chair.
She adds, “In the past, the focus was more on advertising and marketing. Digital has gone beyond that and so the 2015 Summit wants to reflect this. This year, five key topics touch on how digital has evolved into the various aspects of the business environment: Reputation Economy, Attention Economy, Collaborative Economy, Convenience Economy and Start-Up Economy.  We also shine a spotlight this year on the exciting start-up scene in the Philippines and how this has fuelled further disruption in various local industries.”
Disrupted Economies: How Digital is Reshaping the World features more than 50 speakers that will create that buzz of thought-provoking talks.  This year’s keynote, Brandon Jones, heads US Product Operations for 7 of Google’s technology products, including Google Cardboard. Brandon’s product portfolio ranges from pre-launch to mature products, with up to hundreds of millions of users a day. Brandon has accumulated over 10 years of experience and has managed large teams, driving initiatives around scaling, operational improvement and structural realignment. He holds an MBA from Harvard University.
“It is crucial that the IMMAP Summit reflects the new normal in society—but a new normal that many of us might still be resisting. The disrupted economies that shall be featured during the Summit present a reality check: This is how the world is now turning, and we may just get lost if we don’t turn with it,” shares Norman Agatep, IMMAP president.
Trademark events like the Summit and the Boomerang Awards, and the Certified Digital Marketing Programs help bolster IMMAP’s role in the industry.   According to Agatep, “Both IMMAP and the Summit have continued to remain relevant in its almost ten years by mirroring the rapid changes in our industry.”


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