Phuket in Thailand and Bacolod City, Philippines share the same earned reputations for being party hotspots. The franchisee has set sights on Cambodia, Indonesia, Laos, and other growing markets but have aimed to concentrate heavily on Hong Kong and the Philippines. Thus, it will come as no surprise if Bacolod City, home of the world famous Masskara Festival is included in the accelerated expansion plan covering the Philippines.
"Guests will experience the sporty, fun and glamorous all American Hooters-girl the brand is known for" said a top level executive of Hooters Asia. "Hooters Girls are the cornerstone of our brand, and their superior hospitality is what keeps our guests coming back".
The new locations will likely attract educated professionals and the middle income group in society who go for American-themed restaurants for fun, meetings, and enjoyment. Of course they will also be coming for the world famous Hooters Girl hospitality.