Nissan Navara EDSA Billboard Photobombed by Ford Signage

You can't miss this if you are traveling on EDSA Southbound and looking at EDSA billboards.

After descending from the Santolan Flyover and moving towards Ortigas, one will really notice this billboard of Nissan, advertising its new Navarra pickup being photobombed by the signage of Ford.

Hilarious actually.

Cute McDonald's Ad Reminds You of Sesame Street

It's amazing how they created this McDonald's advertisement!  It really reminds you of a segment in Sesame Street a long time ago.

Click here to watch the video.

Startup Marketing Rx

Startup Marketing Rx 

There is no doubt that there are lots of Philippine Startups with a great idea, superb backend, and highly competent founders in the realm of technology.  The usual missing link though is ...Marketing!

This is where Startup Marketing Rx comes in.  Buzz me if you need any help in this area.  Outright, I'll tell you that the charge is highly affordable.  I might even give it for free if I enjoy the consultation session and want to treat your startup as a passion project.

Credentials?  I'm an ex-ad agency person (McCann-Erickson Philippines), Certified Digital Marketer, perhaps the only CDM specializing in Digital Out-Of-Home Media, speaker in various seminars and fora in media ( e.g. http://advertisingphilippines.blogspot.com/2014/12/media-outlook-2015-ooh-measurement-notes.html ).

http://ph.linkedin.com/in/digitalhacienda/en

Shoe Brand Commits Copywriting Faux Pas on Facebook?

So, what do you think of the copy, "Channel your inner Christian Grey"?

Is it tantamount to saying bring out the "dark side" in you.  The one that secretly practices BDSM.



Happy Friday!

PHD Thailand Names New Managing Director

In a move strengthening its market presence, PHD Thailand has appointed Nuvee Pongsathidporn as Managing Director. In his new role, Nuvee will help in driving PHD’s growth across all business functions. Nuvee’s appointment is immediate and he will report to Sunee Paripunna, CEO of Omnicom Media Group, Thailand and Susana Tsui, CEO, PHD APAC.

 Nuvee brings with him, over 15 years of brand building experiences working in media agencies that included him being the Haircare AOR lead for P&G Asean. Nuvee joins PHD from MEC Thailand, where he held the post of Managing Director.

 Sunee Paripunna, CEO of Omnicom Media Group, Thailand, said, “The media landscape in Thailand is changing rapidly, as everywhere else and traditional approaches to media are giving way to new media. Nuvee has an ambition to grow PHD into one of the top 5 agencies in Thailand leveraging PHD’s strength in innovation and thought leadership. I am delighted with his appointment and confident that he will succeed in his mission of making PHD’s presence felt in this market.”

 Commenting on his appointment, Nuvee said, “It gives me great pleasure to be a part of PHD Thailand. Fragmentation of the media industry in Thailand, indicates that now more than ever, the emphasis on innovation, integration of media platforms and the big idea will be critical. I am looking forward to drive PHD’s growth story in Thailand and to ensure that we always help our clients to find a better way for their brands.”

 Susana Tsui, APAC CEO, PHD said, “Nuvee’s appointment comes at a time, when we are experiencing strong growth in SEA. Nuvee’s leadership will ensure that we continue with our momentum and usher in new phase of success and growth for PHD.”

 For more information, please contact: Arundhati Saha (Arun), Marketing Communications Director APAC Arundhati.saha@omnicommediagroup.com +65 6876 6809 (DL) +65 96609741 (M)

 PHD Worldwide is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. Built on a culture of thought leadership, PHD’s philosophy is “Finding a Better Way.” PHD is one of the world’s fastest growing and most awarded media and communication agencies, with over 3,000 staff working in over 80 offices worldwide.

 PHD was named Global Media Agency of the Year 2013 at the Cristal Awards and Adweek’s Global Media Agency of the Year 2012. In 2013 PHD also received Agency of the Year accolades in the UK, New Zealand, Indonesia, Singapore, India, Shanghai, Taiwan, Australia, Canada, Hong Kong, Malaysia and Sweden, as well as winning eight Cannes Lions awards. In 2014, PHD was awarded Spikes Asia and Campaign Asia’ Media Network of the Year, as well crowned Global Media Network of the Year at the Cristal Festival.

 The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC) www.phdmedia.com

OMD International Appoints Scott Kimberley as Managing Partner

OMD has appointed Scott Kimberley as Managing Partner of OMD International, OMD’s specialist unit that manages multi-national client assignments, based out of Singapore. In this role, Scott will lead the OMD International team which manages OMD’s key global and regional client relationships.


An industry leader with over 15 years of experience, Scott joins OMD International from Mediacom Melbourne, where he is currently the Group Account Director. Scott previously ran Dell across Asia Pacific and Japan, retaining the account for 5 consecutive years. Prior to Mediacom, Scott was the Group Account Director at Mitchell and Partners.

 "OMD International works with a phenomenal roster of client partners and is currently in high-growth mode. Scott’s leadership will help us accelerate our vision and growth for our global and regional client partners. Scott’s experience across multiple categories including finance, technology, telcos and CPG and his flair for leading client relationships will be invaluable to the team. I am delighted to welcome Scott to OMD,” said Torie Henderson, President Global Account Management, Asia Pacific at Omnicom Media Group

 Commenting on his appointment Scott Kimberley said, “OMD is one of the leading brands in the industry with a proven track record of winning new business and delivering excellent work. I am delighted at the opportunity and look forward to the new challenge. “

 Steve Blakeman, APAC CEO, OMD, added, “OMD is always seeking to augment its teams with talent of the highest calibre and Scott is a perfect example of our strategy.”

 Scott will commence his new role in the first week of April, 2015. Based in the Singapore office, Scott will report to Torie Henderson.

 Omnicom Group Inc (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

PHD Worldwide Celebrates 25th Anniversary

PHD has kicked off a series of activity, to run throughout 2015, marking the 25 year anniversary since the agency launched its first office in London. 

To celebrate the talent that has shaped the agency over the years, PHD will be inviting those that have worked for and with PHD, past and present, to leave a message on the microsite phdat25.com. 

The online ’25 Yearbook’ features videos of highlights from 25 people that have shaped PHD’s history – from the original founders and PHD’s very first employees, through to clients and the leadership of today. In the spirit of the anniversary, those featured have shared photos of themselves from 25 years ago. 

The 25 featured on the site include the co-founders David Pattison, Nick Horswell and Jonathan Durden, who talk about how the launch of PHD offered clients a whole new way of looking at media. PHD’s creative and strategic planning proposition at launch was in stark contrast to the competition, which focused solely on buying, leading to a new era of creative comms planning.

Founding client Guardian Newspapers is still a client today and the site features Carolyn McCall, the now CEO of EasyJet, sharing her memories of appointing PHD back in 1990 when she was CEO of Guardian Newspapers. Unilever’s chief marketing and communications officer Keith Weed gives a current client perspective and talks about how PHD continues to lead the way in strategic communications planning on today’s global stage.

Alumni featured include Tess Alps, chair of Thinkbox; Ed Castillo, chief strategy officer at TBWA Worldwide; Jon Wilkins, chairman of Karmarama; David Wilding, director of planning at Twitter; Kathleen Saxton, founder of The Lighthouse and Mark Sands, chief marketing officer at Christies.

Mike Cooper, CEO of PHD Worldwide said “PHD has a very special heritage and one that is unlike any other media agency network. From a radical challenger proposition that started in 1990’s London with a headcount of four, PHD’s unique positioning as a leader in creative communications planning has evolved globally and today we are over 3,000 employees in over 80 countries and work with some of the world’s largest advertisers.  We’re delighted that the founders and alumni are joining us to celebrate 25 years of keeping the founding principles of innovation, creativity and thought-leadership alive.”

Those wishing to leave an anniversary highlight or message can do so at phdat25.com

About PHD  

PHD Worldwide is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. Built on a culture of thought leadership, PHD’s philosophy is “Finding a Better Way.” PHD is one of the world’s fastest growing and most awarded media and communication agencies, with over 3,000 staff working in over 80 offices worldwide.

PHD was named Global Media Agency of the Year 2013 at the Cristal Awards and Adweek’s Global Media Agency of the Year 2012. In 2013 PHD also received Agency of the Year accolades in the UK, New Zealand, Indonesia, Singapore, India, Shanghai, Taiwan, Australia, Canada, Hong Kong, Malaysia and Sweden, as well as winning eight Cannes Lions awards. In 2014, PHD was awarded Spikes Asia and Campaign Asia’ Media Network of the Year, as well crowned Global Media Network of the Year at the Cristal Festival.

The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC)

www.phdmedia.com