Best Billboard on EDSA Located!

Happy birthday Joy Manalo!









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Starcom Is Media Agency Of The Year

Congratulations to Starcom for winning 2014 Media Agency of the Year and winning the Media Excellence Award!  Great start for Leah Besa-Jimenez and team.

Photos from Oyie Pingol.

PHD Launches Book on the Impact of Artificial Intelligence

PHD has launched its latest publication Sentience: The Coming AI Revolution and the Implications for Marketing, looking at the impact that AI will have upon the world of marketing.

According to the agency’s worldwide CEO, Mike Cooper, “The impact of AI will result in a radical
reorganisation of advertising and marketing. AI applications will be largely ad-supported, meaning
that marketing will be one of the first disciplines disrupted by AI. In the future, brands will be
marketing to an algorithm, not directly to consumers”.

“Artificial Intelligence will be one of the most transformative technologies the world has ever seen, a
new utility that uses the data from billions of people and objects to perform tasks, provide services
and adapt and learn as it does so. Marketing and communications won’t be spectators to this greatest
show on earth – they will be transformed by it. In Sentience, PHD again explores how technological
advancement will create tantalising possibilities for marketers and agencies. Our algorithms are set to
wake up – get ready to say hello,” said Chris Stephenson, PHD’s APAC Head of Strategy and Planning.

Speaking about the release of the book, Cooper continues, “In Sentience, we have tried to peer
beyond what we know. To scope out a commercially realistic view on the potential products we will
be using and the advertising and data models that will likely support them”.

Sentience provides a comprehensive history of AI – what it is, where it started and the road leading to
today - and builds a picture of ‘the future of intelligence’, offering a peek into the AI-driven world of
2029 and the implications of AI enabled marketing.

The book explores the increasing role that ‘sentient’ Virtual Personal Assistants (VPA’s) will play in our lives, with many of our purchasing choices being made for us, meaning brands will have to adapt to reach consumers.

The book was previewed at last month’s Cannes Lions Festival to coincide with PHD’s keynote seminar, which saw guest speaker Sir Tim Berners-Lee, the inventor of the World Wide Web, give his views on the impact that AI will have on society and business.

Sir Tim Berners-Lee joins leading figures such as Stephen Hawking, Elon Musk, Bill Gates and Steve Wozniak who have recently given their views on the impact that AI will have, which according to Stephen Hawking, “would be the biggest event in human history (and)… might also be the last, unless we learn how to avoid the risks".

Speaking at Cannes Lions, Sir Berners-Lee asserted that "to be part of the business world, you need
to put data out there", seeing a future where artificial intelligence drives the decisions in major
corporations. He dismissed the clichéd view of physical robots running the world, suggesting instead
that artificial intelligence will actually comprise businesses driven by algorithmic decisions as data
becomes free and open to use. He envisaged robot holding companies that could move and make
investment decisions based on data and algorithms - and without human input.

However, Berners-Lee warned that businesses would be left behind unless they started actively
putting data out onto the web, as a step up from simply creating web pages to push products.
Berners-Lee was positive about open data and AI's impact on business on society, particularly in health
and wellbeing. But he warned that there was a "red line".
Sentience is available to purchase from Amazon, the iBookstore and Google Play, with all proceeds
going to UNICEF.

For more information please contact:
Arun Saha arundhati.saha@OmnicomMediaGroup.com / +65 68766809
Avril Canavan Avril.canavan@phdmedia.com/ +44 (0) 7584680100
Vicky Bloyce Vicky.bloyce@phdmedia.com / +44 (0) 7841 162476

About PHD Worldwide
PHD Worldwide is known globally as an innovator in communications planning and buying across
broadcast, print, digital, mobile, social and emerging media. Founded in London in 1990 as the first
planning-led media agency, PHD is built on a culture of thought leadership, innovation and creativity,
with a philosophy of “Finding a Better Way.” PHD is one of the world’s fastest growing and most
awarded media and communication agencies, with over 3,000 staff working in over 80 offices
worldwide.

PHD was named ‘Media Network of the Year 2014’ by Spikes, Cristal and Campaign Asia as well as
ranked 1st for Creativity in the International Media Image Survey (i-MIS), 2nd most awarded media
agency globally by The Directory’s ‘Big Won’ rankings. PHD’s work for Unilever also took the top two spots in the Warc 100 list of the world’s best marketing campaigns.

The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division
of Omnicom Group Inc. (NYSE: OMC)
www.phdmedia.com

OMD Thailand Scoops Thai Health Promotion Board's Media Business

Bangkok, 10th July, 2015 – Beating stiff competition, OMD Thailand has won the coveted Thai Health Promotion Board media pitch. The scope of the account involves strategic media planning across online and offline channels.

Thai Health Promotion Board is an autonomous government agency chaired by Thailand’s Prime Minister and established with the objective of promoting a healthy lifestyle. Some of the agency’s key initiatives include control plans for tobacco, alcohol and substance usage, road safety & disaster management, and health risk control plan.

Commenting on the win, Sunee Paripunna, CEO, Omnicom Media Group Thailand said, “Advertising and mediaplay a key role in influencing and bringing change in society. We are inspired to work with Thai Health Promotion Board on their efforts in promoting a long term, sustainable healthy society and environment in Thailand.”

The account is effective immediately.

For more information please contact:
Arun Saha, Marketing Communications Director, Omnicom Media Group at + 65 68766809 OR arundhati.saha@omnicommediagroup.com

Notes to editors:
OMD Worldwide, www.omd.com, is one of the largest and most innovative media marketing specialists in the world, serving many of the most successful and well-known brands, with more than 140 office in 80 countries. OMD is recognized for its global imprint, strategic integration and creativity; being named Most Creative Agency in the World by the Gunn Report for the past five years. OMD is distinguished as the most awarded agency being recognized by AdAge, Campaign and Adweek for both 2008 and 2009. OMD is AdWeek and AdAge’s media agency of the year in 2012. The agency network is a unit of Omnicom Group, Inc.

Omnicom Group Inc (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

PHD Strengthens Leadership in Indonesia, Appoints GM

9th July, 2015 | Indonesia – In a move strengthening its presence in Southeast Asia, PHD has
appointed Donna Arifin as General Manager of PHD Indonesia with immediate effect. In her new
role, Donna will lead PHD across all business functions, reporting to Rajat Basra, CEO of Omnicom
Media Group Indonesia. Donna replaces Ai Kusumastuti, who moves to Omnicom Media Group
Indonesia as Head of Accountability.

Donna joins PHD from MSN Indonesia where she held the post of General Manager, Sales &
Marketing, responsible for revenue growth, product adoption and her experience is grounded in
brand activation, strategic planning, and digital marketing. During the course of her career,
Donna has worked on key brands from the telecommunication, technology and FMCG sectors, like
Telkomsel, Bakrie Telecom, Microsoft, Intel, and Unilever.

Commenting on the appointment, Susana Tsui, CEO of PHD APAC said, “PHD markets in SEA have
been gathering strong momentum over the past few months. Indonesia is a high-growth market
that has been a part of key recent wins like Ferrero and SC Johnson. Donna’s appointment is an
acknowledgement of PHD’s ongoing commitment to grow our capabilities across all markets in
SEA by incorporating a strong leadership team. I am confident that Donna will take PHD to the
next level of success in Indonesia.”
Commenting on the appointment, Rajat Basra, CEO of Omnicom Media Group Indonesia said, “We
are delighted to welcome Donna to the network and look forward to working with her closely to
take the PHD brand even higher in this market. Donna is a unique talent with capabilities spanning
all corners of our business – digital, client, and media/publisher. She has a strong track record of
delivering effective results and understands the nuances of the market very well. Undoubtedly,
Donna’s diverse experience will strengthen and enhance the expertise, we have built for PHD in
Indonesia.”

“Ai has been brilliant in her former role and she is credited with building PHD’s reputation in the
market and putting together a strong talent pool. While we thank Ai for her achievements, I am
confident that she will value-add to Omnicom Media Group’s operations and further strengthen
it,’’ added Rajat Basra.

Commenting on her role, Donna Arifin said, “PHD’s culture and passion for the business resonates
with me and I am excited to join the talented team and lead PHD forward in its upward journey.”

For further information please contact:
Arun Saha, Marketing Communications Director, Omnicom Media Group Asia Pacific
+ 65 6876 6809 or arundhati.saha@omnicommediagroup.com

About PHD
PHD Worldwide is known globally as an innovator in communications planning and buying
across broadcast, print, digital, mobile, social and emerging media. Built on a culture of
thought leadership, PHD’s philosophy is “Finding a Better Way.” PHD is one of the world’s
fastest growing and most awarded media and communication agencies, with over 3,000 staff
working in over 80 offices worldwide.

PHD was named Global Media Agency of the Year 2013 at the Cristal Awards and Adweek’s
Global Media Agency of the Year 2012. In 2013 PHD also received Agency of the Year
accolades in the UK, New Zealand, Indonesia, Singapore, India, Shanghai, Taiwan, Australia,
Canada, Hong Kong, Malaysia and Sweden, as well as winning eight Cannes Lions awards.
The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a
division of Omnicom Group Inc. (NYSE: OMC)

www.phdmedia.com