The Restaurant Engagement Conference had its media launch press conference on June 28, 2017. This was held at the 7107 Culture + Cuisine at the Treston International College, Bonifacio Global City.
The Restaurant Engagement Conference will be held on August 12, 2017 at the Marcopolo, Ortigas, Pasig City. The Restaurant Engagement Conference (REC) will tackle the challenges of Small and Medium Enterprises (SMEs) particularly in the restaurant and Food and Beverage industry sector.
The thrusts of the REC are the following:
1. RECREATE – Existing brands are subject to the ever changing and fast paced dynamics of today’s business. The need to evolve and adapt to the trends and emerging trends is a must for the entrepreneur. This is more imperative for new entrants in the restaurant and F&B industry.
2. EMPOWER – Knowledge of trends and the uses of traditional and new marketing methods, strategies, tactics and processes will equip the entrepreneur in navigating the paths towards the right business decisions for their enterprise.
3. CAPTURE – Capture the right market. Knowing the proper niche in the market for the enterprise or business spells the difference between success and failure. The correct discernment of the target market, market needs and delivery of the need to customer will translate to brand loyalty.
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| Mplify Managing Director Miguel S. De La Rosa opening the media launch of REC |
The REC will cover a wide range of subjects and topics that the entrepreneur will find useful in their business endeavors.
The Speakers for the conference are the following:
1.. YAYU JAVIER, President/COO - Avanza
2. JERRY ILAO, President - Simple Life Technology
3. HAZEL HERBER, Managing Director - Where to Eat Philippines
4. WESSAM ATIF, CEO/ President - FoodSHAP
5. JAY BAUTISTA, Managing Director - Kantar Media
6. BRIDGETTE TAN, Operations Director - Inquirer Mobile
7. TIMOTHY LEE, VP for Special Projects - Globaltronics
8. LLOYD TRONCO, Executive Director -Center for OOH Media
9. AILEEN CONTRERAS, VP Retail SME Loans - Maybank
10. HENRY DE CHAILLE, Group Sales Manager - Google Philippines
11. NIKOLAI ANTONIO FREZ, Segment Head - Globe MyBusiness
12. PAOLO LACUNA, Business Development Lead - Facebook Philippines
The Restaurant Engagement Conference is organized by Mplify.
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