TigerAir Is Now Rebranded As CebGo

MANILA, Philippines - Tigerair Philippines, the wholly owned subsidiary of Cebu Pacific Air (PSE:CEB), now operates as Cebgo. Its new logo utilizes CEB colors, to further reflect the airline's relationship with its parent company.

"The new Cebgo brand clearly identifies us as part of the CEB group, and streamlines our operations further. Cebgo will continue to leverage on CEB's distribution channels and network, and work together to serve more guests," said Michael Ivan Shau, Cebgo President and CEO.

Starting this May, Cebgo crew has been conducting Fun Games onboard to unify the CEB group flight experience. Flight and ground crew will don Cebgo uniforms in a few months' time.

Cebgo continues to operate flights Ninoy Aquino International Airport Terminal 4 and Clark International Airport. It flies to 16 destinations: Bacolod, Butuan, Cagayan de Oro, Clark, Cebu, Davao, General Santos, Iloilo, Kalibo, Legazpi, Manila, Roxas, Puerto Princesa, Tacloban, Tagbilaran, and Hong Kong.

Since CEB's acquisition of Cebgo last March 2014, CEB managed to quickly turn around its wholly owned subsidiary, narrowing its financial losses significantly. Cebgo has since then launched 10 new routes, offering more options for the traveling public.

In 2014, Cebgo carried 1.3 million domestic passengers, compared to 970,000 in 2013.

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Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More







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That Creepy Billboard On EDSA

People have been talking about it.  It is there.  It is real.

Netizens have been getting the creeps from a short footage currently being shown on an LED billboard on the northbound lane of EDSA.  The footage is a silhouette of a little girl on a swing. ... Read More

Philippine Advertising Agency Wins Grand Clio for Out-Of-Home Media Category

TBWA Santiago Mangada Puno, based in Makati City, claimed victory early last week as it won a Grand Clio Image Award for the Out-Of-Home Media Category with its  "Water Billboard" for the Peerless Lion Corporation.

A proud moment for Managing Partner Melvin Mangada as he received the Grand Clio award in New York.

(http://www.clioimage.com/winners/2015/all/entry.cfm?entryid=801510392&ispartofcampaign=0&index=6)

Further recognition came when TBWA Santiago Mangada Puno became the only agency from The Philippines to collect metal at this year's One Show Awards, announced May 6, 2015 at the gala ceremony in New York.

TBWA Santiago Mangada Puno  picked up 1 silver Pencil and 2 Bronze Pencils for their "Water Billboard" for the Peerless Lion Corporation in the Design - Outdoor Design: Series, Design - Design for the Greater Good: For-Profit Initiated and Print and Outdoor - Outdoor: Installations and Ambient - Campaign categories respectively.

TBWA\SANTIAGO MANGADA PUNO / MAKATI CITY
Silver
Design - Outdoor Design: Series
Peerless Lion Corporation
Water Billboard

Bronze
Design -
Design for the Greater Good:
For-Profit Initiated
Peerless Lion Corporation
Water Billboard

Bronze
Print & Outdoor
Outdoor: Installations & Ambient - Campaign
Peerless Lion Corporation
Water Billboard

From its Facebook Page, TBWA\SMP declared, "We're so happy to announce that TBWA\SMP's HANA Philippines' Water Billboard was awarded the Grand Clio for the Out of Home category at the #ClioImage Awards. Woohoo!"

Click here for OOH Marketplace:

Related Post:

That Creepy Billboard On EDSA

People have been talking about it.  It is there.  It is real.

Netizens have been getting the creeps from a short footage currently being shown on an LED billboard on the northbound lane of EDSA.  The footage is a silhouette of a little girl on a swing. ... Read More

Department Of Tourism Uses OOH Media In London

If Out-Of-Home Media is the second top awareness builder here in the Philippines (next to TV), imagine how it ranks in the City of London where most people are pedestrians and are highly engaged by posters, bus ads, and Tube cards.

For this reason, Tourism Secretary Ramon Jimenez, instructed sales and promotions officer of the Department of Tourism at the Philippine embassy in London, Richard de Villa, to implement a massive outdoor campaign which employed 25 London buses and 110 black taxis for the entire duration of 2015.  The strategy used for “Visit the Philippines Year 2015” is very sound given that most high street retail brands also employ OOH for their launches.

Over the past few years, the UK has been the highest source of tourism arrivals from Europe.  Last year, the UK registered one of the highest growth rates.

The branding featured multiple Philippine destinations: Vigan, Banaue, Siargao, Boracay, Palawan, Cagayan de Oro, Albay, Bohol and Davao. It was the largest outdoor advertising effort initiated by the country in London so far.

Click here for OOH Marketplace:

Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More

That Creepy Billboard On EDSA

People have been talking about it.  It is there.  It is real. 

Netizens have been getting the creeps from a short footage currently being shown on an LED billboard on the northbound lane of EDSA.  The footage is a silhouette of a little girl on a swing.

It's as creepy as seeing a rocking chair rock on its own without anyone on it.

Both the Manila Bulletin and Adobo Magazine have consulted with Lloyd Tronco, an industry expert in outdoor advertising to get his opinion on what this really is.

Tronco says, "It could just be filler material inserted to use up the gaps between ads and other public service announcements". He continues to say, "Either that, or if you see that there are other TV networks currently advertising on that same LED board, it could be a teaser for a new program for the advertised network."

Then again, we called the owner of the LED board and they said that they didn't know about it!  So did this material just pop up even without the owner knowing?

Talk about a really interactive billboard!

Click here for OOH Marketplace:

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Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More

Omnicom Media Group Appoints Mary Buenaventura to Lead the Philippines

Manila, 28th April 2015 – Omnicom Media Group has announced a change in leadership in one of their rapidly growing markets in Asia Pacific – The Philippines. Nicanor Gabunada Jr. (Nic), has stepped down from his position as Omnicom Media Group’s current CEO, to pursue another opportunity in the industry. He will be replaced by Mary Buenaventura effective May 1.

In her new role, Mary is charged with the leadership of all Omnicom Media Group assets in Philippines, working alongside the senior management team and leads for OMD, PHD and M2M. Mary will report to Jasmin Sohrabji, CEO for Omnicom Media Group, SEA and India.

Commenting on the appointment, Jasmin Sohrabji, CEO for Omnicom Media Group SEA and India, said, “Mary brings a wealth of experience to our network. She is a stellar talent with strengths and accomplishments in a wide range of disciplines. Mary’s comprehensive knowledge of the local market coupled with her knack of delivering effective results will help in strengthening Omnicom Media Group’s capabilities and ensure that our momentum in this market is accelerated. I am delighted to welcome her to the network.”

On outgoing CEO, Nicanor Gabunada Jr.(Nic), Jasmin Sohrabji said, “Nic has driven 3 years of continued growth and stability. Our overall offering and value proposition in the Philippines is much stronger across all our brands, now. We are thankful for his leadership and wish him the best for his next challenge.”

Mary joins Omnicom Media Group from Y&R Philippines, where she held the post of CEO/President for the last 13 years. Mary set-up Y&R Philippines’ in-house integrated marketing communications capabilities, the first for Y&R’s Asian network and Wunderman – WPP’s digital and CRM agency. She also spearheaded agency service innovations, like digital and interactive solutions, CRM, shopper marketing, activation to name a few.

“The Philippines represents a very important growth market for us in South East Asia. Mary’s proven track record in driving growth and building strong cultures is exactly the type of leadership we need right now,” said Cheuk Chiang, CEO, Asia Pacific, Omnicom Media Group.

Commenting on her new role, Mary said, “It’s an exciting time to be in the media industry. I am looking forward to leading Omnicom Media Group in the Philippines by staying committed to the organisation’s vision and objective to be the very best across all of our operations.”

About Omnicom Media Group

Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network (www.phdnetwork.com), a leading media services company widely recognized for its pioneering and innovative work for clients.

Manny Pacquiao Receives New Golf Clubs For His Boys

With a few days left before the fight of his life, Philippine boxing superstar Manny Pacquiao showed his new strategy in a different arena : Family Life.

In order to spend more time with his two boys, Michael and Jimwell, Manny shows the new golf clubs the boys received from Sports Performance University.

Manny Pacquiao has been golfing for many years now.  The boys though will only be picking up the sport this year.  All in all, it will really be a great way to spend bonding time for father and sons.

(thegolfcourse.ph wishes to thank Ms. Samantha Cebrero for allowing us authorized use of her pictures below)

The Pacquiao boys new clubs from Sports Performance University

Team Pacquiao look on at the new sets of clubs

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Discovering "Millionaire's Row" in Bacolod City

While heritage conservation advocates in Manila are totally aghast at the demolition of heritage architecture such as the Carlos Palanca mansion in Pasay, the Army and Navy Club and the Admiral Hotel, Bacolod City is reviving an enchanting street which most visitors are not too familiar with.... Read More

OMD Appoints Stephen Li as Asia Pacific CEO

Stephen Li

Singapore, 16th April, 2015 – OMD has appointed Stephen Li to lead the Asia Pacific region as its CEO. Li will replace Steve Blakeman, OMD’s current regional CEO who will be relocating to OMD in London in a senior, global role. Li’s appointment will be effective from October 2015.

Li will be joining OMD from MEC where he is currently the regional CEO for Asia Pacific. Li has over two decades of experience in advertising, media and marketing communications. After holding senior roles with Batey and Lowe, and a role heading up WPP’s team HSBC in the region, Li moved to the media side of the business with MEC in 2005, where he quickly established a reputation of delivering profitability, efficiency and building a culture of positive change.

Commenting on the leadership change, Cheuk Chiang, CEO Asia Pacific, Omnicom Media Group said, “We conducted an extensive and intensive search across the region to find OMD’s next leader, someone who is not only experienced, but capable of taking the OMD brand to the next level. Stephen’s proven track record in building strong client partnerships, driving digital growth, evangelizing creativity and inspiring teams is the perfect combination needed to ensure that a powerful brand like OMD stays at the forefront.”

Steve Blakeman

On outgoing CEO, Steve Blakeman, Cheuk Chiang said, “Steve has driven 4 years of continued success for OMDon all fronts – growth, thought leadership and creativity. OMD is currently one of the most awarded agencies in the region with a great competitive edge. He could not have left the brand in a stronger place and we can’t thank him enough for his leadership.”

“Asia Pacific is the fastest growing region in the world and vitally important as we continue to build a strong and consistent offering for our clients. The appointment of a leader of Stephen’s calibre will ensure OMD’s accelerated growth. Stephen’s strong client relationship skills and passion for innovation will be invaluable to OMD and I welcome him to the OMD family,” said Mainardo de Nardis, CEO Worldwide, OMD. “Steve over the past few years has made countless contributions to our organisation and we are thankful for his leadership,” he added.

On his new role, Stephen Li said, “OMD is a brand which epitomises creative communications planning, and I am delighted to have the opportunity to lead the brand in Asia Pacific. It’s going to be an exciting future and I am committed to driving OMD’s continued growth and ambition in the region.”

Li will be based in OMD’s regional headquarters in Singapore and he will report to Cheuk Chiang, CEO Asia Pacific, Omnicom Media Group and Mainardo de Nardis, CEO Worldwide, OMD.

OMD Worldwide, www.omd.com, is one of the largest and most innovative media marketing specialists in the world, serving many of the most successful and well-known brands, with more than 140 office in 80 countries. OMD is recognized for its global imprint, strategic integration and creativity; being named Most Creative Agency in the World by the Gunn Report for the past five years. OMD is distinguished as the most awarded agency being recognized by AdAge, Campaign and Adweek for both 2008 and 2009. OMD is AdWeek and AdAge’s media agency of the year in 2012. The agency network is a unit of Omnicom Group, Inc.

Omnicom Group Inc (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Omnicom Media Group Announces Amol Dighe as Head of Investment India

India, April 1, 2015 – Continuing its focus on bolstering trading and investment teams across the Asia Pacific region, Omnicom Media Group today announced the appointment of Amol Dighe as Head of Investment, Omnicom Media Group India. The appointment in India follows senior hires for the function in markets like Singapore and Hong Kong.

Amol will lead strategic insight and analysis over the OMD and PHD investment portfolio to ensure the best possible client outcomes are secured across all media platforms. In addition he will be involved with special development projects across South East Asia.

Amol is a seasoned media professional. Having worked on all sides of the value chain - client, agency and media owner. His expertise runs across buying, planning, negotiation and strategy; developing business systems with deep strength in analytical, organisational and managerial experience. He has a 360 degree view of the investment landscape and full insight into the spectrum of trading and negotiation strategies that can be applied to deliver maximum client value.

Prior to his new role at Omnicom Media Group, Amol has a depth of experience working with Unilever in a Regional Buying and Operations role for the Asia Pacific Region, working with Star TV Network to establish their Client Service Strategy and Planning unit and working with Group M India spanning over nine years. Most recently he was in a leadership role in Jakarta with Mindshare Indonesia.

Speaking on Amol’s appointment, Jasmin Sohrabji, CEO Omnicom Media Group India and South East Asia said, “Amol is a terrific addition to the team, bringing invaluable experience to further strengthen our Investment team. Leveraging his experience across the region he will additionally play a key role in special development projects in South East Asia.”

Welcoming Amol to Omnicom Media Group, Harish Shriyan, COO Omnicom Media Group said, “As we consolidate and gear up for the next level of growth, we are excited have Amol as part of our management team that will enhance our client delivery capabilities in India.”

Amol said, “I am delighted and excited with this opportunity of working with the growing Omnicom Media Group team to add greater value to our client offering and making our business more robust for the future.”

Commenting on the appointment, Paul Moreton, Chief Investment Officer, Omnicom Media Group APAC, said, “With our business growth, we are privileged to have the ability to attract quality talent. Amol will continue to develop our offering – delivering expertise in an area of increasing sophistication.”

Amol’s appointment is effective immediately.

About Omnicom Media Group and Omnicom (www.omnicommediagroup.com)
Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service media networks PHD and OMD as well as a number of specialty media communications companies. By being part of OMG, these entities are able to fully leverage the media resources and buying scale of Omnicom on behalf of its clients.

Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network (www.phdnetwork.com), a leading media services company widely recognized for its pioneering and innovative work for clients.

Nissan Navara EDSA Billboard Photobombed by Ford Signage

You can't miss this if you are traveling on EDSA Southbound and looking at EDSA billboards.

After descending from the Santolan Flyover and moving towards Ortigas, one will really notice this billboard of Nissan, advertising its new Navarra pickup being photobombed by the signage of Ford.

Hilarious actually.

Cute McDonald's Ad Reminds You of Sesame Street

It's amazing how they created this McDonald's advertisement!  It really reminds you of a segment in Sesame Street a long time ago.

Click here to watch the video.

Startup Marketing Rx

Startup Marketing Rx 

There is no doubt that there are lots of Philippine Startups with a great idea, superb backend, and highly competent founders in the realm of technology.  The usual missing link though is ...Marketing!

This is where Startup Marketing Rx comes in.  Buzz me if you need any help in this area.  Outright, I'll tell you that the charge is highly affordable.  I might even give it for free if I enjoy the consultation session and want to treat your startup as a passion project.

Credentials?  I'm an ex-ad agency person (McCann-Erickson Philippines), Certified Digital Marketer, perhaps the only CDM specializing in Digital Out-Of-Home Media, speaker in various seminars and fora in media ( e.g. http://advertisingphilippines.blogspot.com/2014/12/media-outlook-2015-ooh-measurement-notes.html ).

http://ph.linkedin.com/in/digitalhacienda/en

Shoe Brand Commits Copywriting Faux Pas on Facebook?

So, what do you think of the copy, "Channel your inner Christian Grey"?

Is it tantamount to saying bring out the "dark side" in you.  The one that secretly practices BDSM.



Happy Friday!

PHD Thailand Names New Managing Director

In a move strengthening its market presence, PHD Thailand has appointed Nuvee Pongsathidporn as Managing Director. In his new role, Nuvee will help in driving PHD’s growth across all business functions. Nuvee’s appointment is immediate and he will report to Sunee Paripunna, CEO of Omnicom Media Group, Thailand and Susana Tsui, CEO, PHD APAC.

 Nuvee brings with him, over 15 years of brand building experiences working in media agencies that included him being the Haircare AOR lead for P&G Asean. Nuvee joins PHD from MEC Thailand, where he held the post of Managing Director.

 Sunee Paripunna, CEO of Omnicom Media Group, Thailand, said, “The media landscape in Thailand is changing rapidly, as everywhere else and traditional approaches to media are giving way to new media. Nuvee has an ambition to grow PHD into one of the top 5 agencies in Thailand leveraging PHD’s strength in innovation and thought leadership. I am delighted with his appointment and confident that he will succeed in his mission of making PHD’s presence felt in this market.”

 Commenting on his appointment, Nuvee said, “It gives me great pleasure to be a part of PHD Thailand. Fragmentation of the media industry in Thailand, indicates that now more than ever, the emphasis on innovation, integration of media platforms and the big idea will be critical. I am looking forward to drive PHD’s growth story in Thailand and to ensure that we always help our clients to find a better way for their brands.”

 Susana Tsui, APAC CEO, PHD said, “Nuvee’s appointment comes at a time, when we are experiencing strong growth in SEA. Nuvee’s leadership will ensure that we continue with our momentum and usher in new phase of success and growth for PHD.”

 For more information, please contact: Arundhati Saha (Arun), Marketing Communications Director APAC Arundhati.saha@omnicommediagroup.com +65 6876 6809 (DL) +65 96609741 (M)

 PHD Worldwide is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. Built on a culture of thought leadership, PHD’s philosophy is “Finding a Better Way.” PHD is one of the world’s fastest growing and most awarded media and communication agencies, with over 3,000 staff working in over 80 offices worldwide.

 PHD was named Global Media Agency of the Year 2013 at the Cristal Awards and Adweek’s Global Media Agency of the Year 2012. In 2013 PHD also received Agency of the Year accolades in the UK, New Zealand, Indonesia, Singapore, India, Shanghai, Taiwan, Australia, Canada, Hong Kong, Malaysia and Sweden, as well as winning eight Cannes Lions awards. In 2014, PHD was awarded Spikes Asia and Campaign Asia’ Media Network of the Year, as well crowned Global Media Network of the Year at the Cristal Festival.

 The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC) www.phdmedia.com

OMD International Appoints Scott Kimberley as Managing Partner

OMD has appointed Scott Kimberley as Managing Partner of OMD International, OMD’s specialist unit that manages multi-national client assignments, based out of Singapore. In this role, Scott will lead the OMD International team which manages OMD’s key global and regional client relationships.


An industry leader with over 15 years of experience, Scott joins OMD International from Mediacom Melbourne, where he is currently the Group Account Director. Scott previously ran Dell across Asia Pacific and Japan, retaining the account for 5 consecutive years. Prior to Mediacom, Scott was the Group Account Director at Mitchell and Partners.

 "OMD International works with a phenomenal roster of client partners and is currently in high-growth mode. Scott’s leadership will help us accelerate our vision and growth for our global and regional client partners. Scott’s experience across multiple categories including finance, technology, telcos and CPG and his flair for leading client relationships will be invaluable to the team. I am delighted to welcome Scott to OMD,” said Torie Henderson, President Global Account Management, Asia Pacific at Omnicom Media Group

 Commenting on his appointment Scott Kimberley said, “OMD is one of the leading brands in the industry with a proven track record of winning new business and delivering excellent work. I am delighted at the opportunity and look forward to the new challenge. “

 Steve Blakeman, APAC CEO, OMD, added, “OMD is always seeking to augment its teams with talent of the highest calibre and Scott is a perfect example of our strategy.”

 Scott will commence his new role in the first week of April, 2015. Based in the Singapore office, Scott will report to Torie Henderson.

 Omnicom Group Inc (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

PHD Worldwide Celebrates 25th Anniversary

PHD has kicked off a series of activity, to run throughout 2015, marking the 25 year anniversary since the agency launched its first office in London. 

To celebrate the talent that has shaped the agency over the years, PHD will be inviting those that have worked for and with PHD, past and present, to leave a message on the microsite phdat25.com. 

The online ’25 Yearbook’ features videos of highlights from 25 people that have shaped PHD’s history – from the original founders and PHD’s very first employees, through to clients and the leadership of today. In the spirit of the anniversary, those featured have shared photos of themselves from 25 years ago. 

The 25 featured on the site include the co-founders David Pattison, Nick Horswell and Jonathan Durden, who talk about how the launch of PHD offered clients a whole new way of looking at media. PHD’s creative and strategic planning proposition at launch was in stark contrast to the competition, which focused solely on buying, leading to a new era of creative comms planning.

Founding client Guardian Newspapers is still a client today and the site features Carolyn McCall, the now CEO of EasyJet, sharing her memories of appointing PHD back in 1990 when she was CEO of Guardian Newspapers. Unilever’s chief marketing and communications officer Keith Weed gives a current client perspective and talks about how PHD continues to lead the way in strategic communications planning on today’s global stage.

Alumni featured include Tess Alps, chair of Thinkbox; Ed Castillo, chief strategy officer at TBWA Worldwide; Jon Wilkins, chairman of Karmarama; David Wilding, director of planning at Twitter; Kathleen Saxton, founder of The Lighthouse and Mark Sands, chief marketing officer at Christies.

Mike Cooper, CEO of PHD Worldwide said “PHD has a very special heritage and one that is unlike any other media agency network. From a radical challenger proposition that started in 1990’s London with a headcount of four, PHD’s unique positioning as a leader in creative communications planning has evolved globally and today we are over 3,000 employees in over 80 countries and work with some of the world’s largest advertisers.  We’re delighted that the founders and alumni are joining us to celebrate 25 years of keeping the founding principles of innovation, creativity and thought-leadership alive.”

Those wishing to leave an anniversary highlight or message can do so at phdat25.com

About PHD  

PHD Worldwide is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. Built on a culture of thought leadership, PHD’s philosophy is “Finding a Better Way.” PHD is one of the world’s fastest growing and most awarded media and communication agencies, with over 3,000 staff working in over 80 offices worldwide.

PHD was named Global Media Agency of the Year 2013 at the Cristal Awards and Adweek’s Global Media Agency of the Year 2012. In 2013 PHD also received Agency of the Year accolades in the UK, New Zealand, Indonesia, Singapore, India, Shanghai, Taiwan, Australia, Canada, Hong Kong, Malaysia and Sweden, as well as winning eight Cannes Lions awards. In 2014, PHD was awarded Spikes Asia and Campaign Asia’ Media Network of the Year, as well crowned Global Media Network of the Year at the Cristal Festival.

The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC)

www.phdmedia.com