Advertising and Marketing Philippines

May 11, 2015

MICHELIN’s Right2Race online game returns

Posted By: Zeno Martinez - Monday, May 11, 2015

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The Right 2 Race (R2R) online game promo from MICHELIN is back! And winners from select countries get the chance to join the MICHELIN Pilot Sport Experience (MPSE), a much-awaited motorsport event, in Sepang International F1 Circuit in Malaysia.

To join, participants may log on to www.theright2race.com from May 13 to June 16, 2015 and play the game on the digital version of Sepang International F1 Circuit. The players’ driving skills on different racing lines and braking points will be tested in the game. Three players from the Philippines with the best and fastest lap times win a trip to Sepang, Malaysia and join in the once-in-a-lifetime MICHELIN Pilot Sport Experience on July 18.

The MPSE is a unique and specialized motorsport event organized annually by MICHELIN. Participants get to ride and drive with professional racers on high-performance vehicles such as the Formula 4, Renault Clio Cup, Lamborghini Super Trofeo and the legendary Formula Le Mans.

The first Right2Race was launched successfully last year in Singapore, Australia, Thailand, Malaysia, and Philippines. One of the winners from the Philippines – Ivan Isada, emerged as the overall Champion at the 2014 MPSE. As the ultimate winner, Mr. Isada received an exclusive all-expense paid trip to witness the prestigious Le Mans 24 Hours in Le Mans, France in June 2015.

For more information log on to www.theright2race.com OR www.michelin.com.ph .

Right2Race winners at MPSE

Right2Race 2014 online game winners from Singapore, Australia, Thailand, Malaysia and the Philippines won a trip to the MICHELIN Pilot Sport Experience (MPSE) in Sepang, Malaysia and experienced driving and riding in high-performance vehicles such as the Formula 4, Renault Clio Cup, Lamborghini Super Trofeo and the legendary Formula Le Mans. Ivan Isada from the Philippines emerged as overall champion of the MPSE and won an exclusive trip to the prestigious Le Mans 24 Hours in Le Mans, France in June 2015.






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ADVERTISING AND MARKETING PHILIPPINES Zeno Martinez

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