Advertising and Marketing Philippines

Jun 17, 2015

Speaker Profile: Nato Agbayani

Posted By: Admin - Wednesday, June 17, 2015

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Nato Agbayani is the COO of Globaltronics, Inc. a leading digital out of home industry player. He is the Lead Advocate of two major branded advocacies of Globaltronics the National Digital Arts Awards (NDAA) and the Digital Asia Expo and Conference (DAX) which seeks to further digital media technology and digital art in the hope of creating conditions for the Philippines to be the creative hub of Asia. Nato inked and maintains major partnerships to support the advocacies of partners like the WWF, Habitat for Humanity, Philippine National Red Cross, Children’s Hour, the Ayala Foundation, the Parish Pastoral Council for Responsible Voting (PPCRV), the Ramon Magsaysay Awards Foundation and the Asia CEO Forum and Awards.

He is responsible for implementing the corporate social responsibility (CSR) projects of the Outdoor Advertising Association of the Philippines (OAAP) as its Public Relations Officer. In his watch, major collaborations have been undertaken with the Philippine National Red Cross, the Habitat for Humanity, the Presidential Communications Operations Office (PCOO), Philippine National Police (PNP) and most recently the Department of Tourism (DOT) for Visit the Philippines Year 2015.

He was also a member of the PR, Info and Promotions Committee of the recently concluded Araw Values Awards of the Advertising Foundation of the Philippines. He is currently an individual member of the Philippine Marketing Association (PMA) joining the Ways and Means Committee.

Nato is a staunch advocate for the rights of persons with disabilities (PWDs) particularly for persons with autism (PWAs). He was a member of the Board of Trustees of the Autism Society Philippines in 2012-2014, having launched many successful projects for Autism Awareness, including the annual Angel’s Walk for Autism. He recently with his wife Beth set up the first Community-based Rehabilitation Center in Quezon City, the Association to Build Life Skills for Empowerment (ABLE) CBR Philippines for persons with autism and other disabilities.

As a strategist and generalist, he is a resource person for the Philippine National Police (PNP) Transformation Program of the Center for Police Strategy Management (CPSM) representing media and persons with disabilities.

He was also a former a Development Management Consultant for rural wireless broadband networks, rice self-sufficiency and food security and rural development having worked for the Office of the President (OP), and the House of Representatives. In 2006 he won the World Bank (WB) Panibagong Paraan Award for the project, “Creating Opportunities for the Landless”, which won for the farmers of Pangasinan a grant of 1M from Mirant.


Nato graduated from the University of Santo Tomas, A.B. in Political Science, returned to UST as a law student and finally to U.P. for his Masters in Public Administration up to the present.




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Advertising and Marketing Philippines is an online Publication that compiles Out Of Box Facts and "Not In The News News" about Philippine Advertising, Marketing, and Media.


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