Is Top Gear's Post On FB Actually An Extension Of Johnnie Walker's Joy Campaign?

In the wake of Monday's "carmaggedon" which snarled Metro Manila's thoroughfares, Top Gear Philippines posted a photo of motorists bringing out the drinks and some 'pulutan'.

While others may question the propriety of the post given that TGP advocates responsible driving, this publication zooms in on the brilliance of Diageo's genius, if indeed it was a campaign of theirs or their digital agency.

Advertising and Marketing Philippines is still trying to get word if this part of the "Joy" campaign seen on taxicabs, lamp post banners, billboards.

Regardless of whether this was contrived or not, the post could also reinforce the communications of an older Johnnie Walker campaign.  Keep Walking.

Image from a screen capture including a photo from Geoffrey Barrientos