Advertising and Marketing Philippines

Dec 8, 2015

Fusion 2016: The Philippine Music Festival

Posted By: The Mail Man - Tuesday, December 08, 2015

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Fusion 2016: The Philippine Music Festival
Theme: ImagiNATION “A better Philippines Imagined Through Music

 

Amidst the daily dose of negativity in the lives of Filipinos, the youth remains hopeful. 2016 is looked upon by everyone as a Year of Change: a new leader, a new direction , and a brighter future for the nation. . What better way to express the desires of each optimistic soul than to be part of a big movement using music as a platform to influence positivity. This is what Fusion 2016 is all about: an avenue to voice out a young generation’s aspirations for a better Philippines.

For its launch, Fusion 2016 sought to involve ordinary Filipinos through crowd-sourced lyrics and materials that will become anthem of the event. Through school tours, messages of each student were amplified via TVC, jingles, online and radio broadcast materials. This enabled artists, music lovers and other stakeholders a venue for conveying their hopes and aspirations for the country.

On January 29, 2016, the movement will be celebrating by manifesting these messages of hope and change through a bigger music festival with better experience and bolder performances from the country’s top music artists. Collaboration of OPM members of different genres will be featured in one night. A whole day of world class Filipino music on different pocket stages, activity booths and other attractions will create excitement like no other concert has done before. Above all, this is an opportunity to be united with both artists and the Filipino people that utters the same battle-cry in imagining a better Philippines through music.

The success of Fusion 2015 wherein 35,000 attended the festival, local recording companies, the Department of Tourism and other organizations , Fusion 2016 is a continuation of Carat’s mission of elevating the music industry to the world stage. Powered by the Carat Play Event Team, the Fusion 2016 is envisioned to be a more spectacular show in 2016.

Among the artists to be featured are:

Sarah Geronimo
Bamboo
James Reid
Gary V.
Parokya ni Edgar
GerphilFlores
Aegis
Kyla
The Dawn
Noel Cabangon
El Gamma Penumbra
Slapshock
Chicosci
Gracenote
Callalily
And more surprise guests.

IMAGINATION Fusion 2016 will be held on January 29, 2016 at the SM MOA Concert Grounds. Tickets are available in 7-Eleven and SM Tickets.





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