New Creative Agency for Seven Brands of Unilever Philippines

Dantsu JaymeSyfu has been appointed by Unilever Philippines for seven of its brands and for an additional six brands as its digital agency. 

The agency ended its relationship with DDB after selling its majority stake to Dentsu Aegis Network last December 2015.

The pitch was announced just after the acquisition was completed and involved a list of 'club agencies' and several local digital agencies. All in all, there were two pitches: an above-the-line pitch and a digital one.

To show ints intedgration, Dentsu JaymeSyfu pitched as a single unit to show its integration.

"Our strength in integration is key in working successfully with all the brands," said Merlee Cruz-Jayme, CEO and chairmom at Dentsu JaymeSyfu, crediting the agency's merger.

In the second quarter of 2016 Dentsu JaymeSyfu will take over creative duties for the following brands:  Creamsilk, Surf, Breeze, Domex, Sunlight, Cif, and the homecare portal Cleanipedia.

Dentsu Digit, led by managing director Carlo Ople, won digital AOR for all the brands listed above and an additional six brands: Master, Axe, Eskinol, Block and White, Selecta ice cream, and Magnum.

Dennis Perez, head of media at Unilever Philippines, cited the quality of creative thinking, original insights and innovative execution.

Dentsu has decided to strategically invest in the Phillippines, said Takaki Hibino, APAC CEO for Dentsu brand agencies and Dentsu media Asia-Pacific (excluding Japan). "To see these strategies come to life and materialize into significant wins is the perfect example of the good innovation that we aim for.”

Dentsu JaymeSyfu declined to disclose the incumbent agencies working on the brands.