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Founding members of Digital Marketing Association of Hong Kong (L-R): Rico Chan, Yahoo VP and GM, Hong Kong, India & Southeast Asia, sales; Kevin Huang, Pixels CEO; Elsie Cheung, SCMP COO; Mai Wah Cheung, Next Digital group chief information officer and chief technology officer; Victor Cheng, ComScore VP, North Asia; Anita Lam, head of FMCG and Retail, Greater China, Facebook; Lars Bratsberg, industry leader, agency, Google.
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Seven of Hong Kong’s largest digital players have come together to form the Digital Marketing Association of Hong Kong. Among the founding members are Pixels, ComScore, Facebook, Google, Next Digital, South China Morning Post, and Yahoo!
It was Pixels along with two other companies who first initiated the idea of having an advertising industry body. They saw the need for setting standards and measurements for digital marketing and growing its talent pool. Moreover, they wanted to establish a Hong Kong chapter of the Interactive Advertising Bureau.
Along with the seven founders, the association now has a pool of 36 members composed of agencies, and several brands such as HSBC, Standard Chartered, and Expedia.
DMA Hong Kong aims to advance the market by focusing on measurement standards and training.
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