How The Negros Trade Fair maximized the use of Social and Out-Of-Home Media to draw more attendees

Every September, the Association of Negros Producers troops to Makati with all their delicious goodies and beautiful wares from the land of sugar, Negros Island - the Sweet Spot of the Philippines.  The Negros Trade Fair is a big hit not just among the Negrenses and Ilonggos residing in the Metropolis but among all who have been charmed by the land of chicken inasal and delectable cakes and pastries.

This year, the Negros Trade Fair, in step with the digital age was able to maximize the use of social media using an apparatus which fuses Social Media with Out-Of-Home Media.  Using the services of SelfieStation (a trademark of Cloudwalk Digital), the Negros Trade Fair was able to provide its attendees with an opportunity to have their photos taken with a distinct Negros Trade Fair frame.

Users of the SelfieStation were able to choose from three configurations of the frame (single, strip, or square).  The shots could immediately be uploaded on the users' Facebook accounts.

Overall, the Association of Negros Producers saw a greater awareness created around the event as visitors and SelfieStation users made their presence at the Trade Fair known through the leading social media platform, Facebook.

To inquire about SelfieStation and how to rent or acquire it for your event or venue, Cloudwalk Digital may be reached at 0917-591-6924.