Digital Out-Of-Home Media Lectured At Nestlé Brand University

Out-of-home media veterans Bing Kimpo and Lloyd Tronco recently shared their expertise on Digital Signage and Digital Out-Of-Home media at the Nestlé Brand University, which took place at EDSA Shangrila Hotel on July 27, 2015.

Digital Signage and Digital Out-Of-Home media is the least discussed among digital channels despite the fact that most award winning digital campaigns employ DOOH as a component.

In attendance were the various brand managers of Nestlé Philippines, Inc.

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National Digital Arts Awards Kicks Off With A Party

MANDALUYONG, Philippines - The National Digital Arts Awards kicked off with a grand party last night.  LIFT UP THE NATION’S SPIRIT. #DIGITALPINOYAKO is te theme of this year's awards. The National Digital Arts Awards has highlighted the best talents in local digital arts community since 2012. It was launched by Globaltronics and it aims to honor the brightest digital artists in the country.

This year, NDAA aims to highlight works from the Filipino youth – their interpretation of the Philippines as a country that continues to rise with the help of digital technology. All participants should create works that show the integration of technology and rich visual media as integral to nation-building, instilling nationalism in every Filipino, and how moving forward, our young people can influence culture using positive values towards affirmative change.

Globaltronics invites everyone to take part in this nationwide campaign that celebrates the beauty of digital art and highlights a country that embraces innovation.

Best Billboard on EDSA Located!

Happy birthday Joy Manalo!









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Starcom Is Media Agency Of The Year

Congratulations to Starcom for winning 2014 Media Agency of the Year and winning the Media Excellence Award!  Great start for Leah Besa-Jimenez and team.

Photos from Oyie Pingol.

PHD Launches Book on the Impact of Artificial Intelligence

PHD has launched its latest publication Sentience: The Coming AI Revolution and the Implications for Marketing, looking at the impact that AI will have upon the world of marketing.

According to the agency’s worldwide CEO, Mike Cooper, “The impact of AI will result in a radical
reorganisation of advertising and marketing. AI applications will be largely ad-supported, meaning
that marketing will be one of the first disciplines disrupted by AI. In the future, brands will be
marketing to an algorithm, not directly to consumers”.

“Artificial Intelligence will be one of the most transformative technologies the world has ever seen, a
new utility that uses the data from billions of people and objects to perform tasks, provide services
and adapt and learn as it does so. Marketing and communications won’t be spectators to this greatest
show on earth – they will be transformed by it. In Sentience, PHD again explores how technological
advancement will create tantalising possibilities for marketers and agencies. Our algorithms are set to
wake up – get ready to say hello,” said Chris Stephenson, PHD’s APAC Head of Strategy and Planning.

Speaking about the release of the book, Cooper continues, “In Sentience, we have tried to peer
beyond what we know. To scope out a commercially realistic view on the potential products we will
be using and the advertising and data models that will likely support them”.

Sentience provides a comprehensive history of AI – what it is, where it started and the road leading to
today - and builds a picture of ‘the future of intelligence’, offering a peek into the AI-driven world of
2029 and the implications of AI enabled marketing.

The book explores the increasing role that ‘sentient’ Virtual Personal Assistants (VPA’s) will play in our lives, with many of our purchasing choices being made for us, meaning brands will have to adapt to reach consumers.

The book was previewed at last month’s Cannes Lions Festival to coincide with PHD’s keynote seminar, which saw guest speaker Sir Tim Berners-Lee, the inventor of the World Wide Web, give his views on the impact that AI will have on society and business.

Sir Tim Berners-Lee joins leading figures such as Stephen Hawking, Elon Musk, Bill Gates and Steve Wozniak who have recently given their views on the impact that AI will have, which according to Stephen Hawking, “would be the biggest event in human history (and)… might also be the last, unless we learn how to avoid the risks".

Speaking at Cannes Lions, Sir Berners-Lee asserted that "to be part of the business world, you need
to put data out there", seeing a future where artificial intelligence drives the decisions in major
corporations. He dismissed the clichéd view of physical robots running the world, suggesting instead
that artificial intelligence will actually comprise businesses driven by algorithmic decisions as data
becomes free and open to use. He envisaged robot holding companies that could move and make
investment decisions based on data and algorithms - and without human input.

However, Berners-Lee warned that businesses would be left behind unless they started actively
putting data out onto the web, as a step up from simply creating web pages to push products.
Berners-Lee was positive about open data and AI's impact on business on society, particularly in health
and wellbeing. But he warned that there was a "red line".
Sentience is available to purchase from Amazon, the iBookstore and Google Play, with all proceeds
going to UNICEF.

For more information please contact:
Arun Saha arundhati.saha@OmnicomMediaGroup.com / +65 68766809
Avril Canavan Avril.canavan@phdmedia.com/ +44 (0) 7584680100
Vicky Bloyce Vicky.bloyce@phdmedia.com / +44 (0) 7841 162476

About PHD Worldwide
PHD Worldwide is known globally as an innovator in communications planning and buying across
broadcast, print, digital, mobile, social and emerging media. Founded in London in 1990 as the first
planning-led media agency, PHD is built on a culture of thought leadership, innovation and creativity,
with a philosophy of “Finding a Better Way.” PHD is one of the world’s fastest growing and most
awarded media and communication agencies, with over 3,000 staff working in over 80 offices
worldwide.

PHD was named ‘Media Network of the Year 2014’ by Spikes, Cristal and Campaign Asia as well as
ranked 1st for Creativity in the International Media Image Survey (i-MIS), 2nd most awarded media
agency globally by The Directory’s ‘Big Won’ rankings. PHD’s work for Unilever also took the top two spots in the Warc 100 list of the world’s best marketing campaigns.

The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division
of Omnicom Group Inc. (NYSE: OMC)
www.phdmedia.com

OMD Thailand Scoops Thai Health Promotion Board's Media Business

Bangkok, 10th July, 2015 – Beating stiff competition, OMD Thailand has won the coveted Thai Health Promotion Board media pitch. The scope of the account involves strategic media planning across online and offline channels.

Thai Health Promotion Board is an autonomous government agency chaired by Thailand’s Prime Minister and established with the objective of promoting a healthy lifestyle. Some of the agency’s key initiatives include control plans for tobacco, alcohol and substance usage, road safety & disaster management, and health risk control plan.

Commenting on the win, Sunee Paripunna, CEO, Omnicom Media Group Thailand said, “Advertising and mediaplay a key role in influencing and bringing change in society. We are inspired to work with Thai Health Promotion Board on their efforts in promoting a long term, sustainable healthy society and environment in Thailand.”

The account is effective immediately.

For more information please contact:
Arun Saha, Marketing Communications Director, Omnicom Media Group at + 65 68766809 OR arundhati.saha@omnicommediagroup.com

Notes to editors:
OMD Worldwide, www.omd.com, is one of the largest and most innovative media marketing specialists in the world, serving many of the most successful and well-known brands, with more than 140 office in 80 countries. OMD is recognized for its global imprint, strategic integration and creativity; being named Most Creative Agency in the World by the Gunn Report for the past five years. OMD is distinguished as the most awarded agency being recognized by AdAge, Campaign and Adweek for both 2008 and 2009. OMD is AdWeek and AdAge’s media agency of the year in 2012. The agency network is a unit of Omnicom Group, Inc.

Omnicom Group Inc (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

PHD Strengthens Leadership in Indonesia, Appoints GM

9th July, 2015 | Indonesia – In a move strengthening its presence in Southeast Asia, PHD has
appointed Donna Arifin as General Manager of PHD Indonesia with immediate effect. In her new
role, Donna will lead PHD across all business functions, reporting to Rajat Basra, CEO of Omnicom
Media Group Indonesia. Donna replaces Ai Kusumastuti, who moves to Omnicom Media Group
Indonesia as Head of Accountability.

Donna joins PHD from MSN Indonesia where she held the post of General Manager, Sales &
Marketing, responsible for revenue growth, product adoption and her experience is grounded in
brand activation, strategic planning, and digital marketing. During the course of her career,
Donna has worked on key brands from the telecommunication, technology and FMCG sectors, like
Telkomsel, Bakrie Telecom, Microsoft, Intel, and Unilever.

Commenting on the appointment, Susana Tsui, CEO of PHD APAC said, “PHD markets in SEA have
been gathering strong momentum over the past few months. Indonesia is a high-growth market
that has been a part of key recent wins like Ferrero and SC Johnson. Donna’s appointment is an
acknowledgement of PHD’s ongoing commitment to grow our capabilities across all markets in
SEA by incorporating a strong leadership team. I am confident that Donna will take PHD to the
next level of success in Indonesia.”
Commenting on the appointment, Rajat Basra, CEO of Omnicom Media Group Indonesia said, “We
are delighted to welcome Donna to the network and look forward to working with her closely to
take the PHD brand even higher in this market. Donna is a unique talent with capabilities spanning
all corners of our business – digital, client, and media/publisher. She has a strong track record of
delivering effective results and understands the nuances of the market very well. Undoubtedly,
Donna’s diverse experience will strengthen and enhance the expertise, we have built for PHD in
Indonesia.”

“Ai has been brilliant in her former role and she is credited with building PHD’s reputation in the
market and putting together a strong talent pool. While we thank Ai for her achievements, I am
confident that she will value-add to Omnicom Media Group’s operations and further strengthen
it,’’ added Rajat Basra.

Commenting on her role, Donna Arifin said, “PHD’s culture and passion for the business resonates
with me and I am excited to join the talented team and lead PHD forward in its upward journey.”

For further information please contact:
Arun Saha, Marketing Communications Director, Omnicom Media Group Asia Pacific
+ 65 6876 6809 or arundhati.saha@omnicommediagroup.com

About PHD
PHD Worldwide is known globally as an innovator in communications planning and buying
across broadcast, print, digital, mobile, social and emerging media. Built on a culture of
thought leadership, PHD’s philosophy is “Finding a Better Way.” PHD is one of the world’s
fastest growing and most awarded media and communication agencies, with over 3,000 staff
working in over 80 offices worldwide.

PHD was named Global Media Agency of the Year 2013 at the Cristal Awards and Adweek’s
Global Media Agency of the Year 2012. In 2013 PHD also received Agency of the Year
accolades in the UK, New Zealand, Indonesia, Singapore, India, Shanghai, Taiwan, Australia,
Canada, Hong Kong, Malaysia and Sweden, as well as winning eight Cannes Lions awards.
The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a
division of Omnicom Group Inc. (NYSE: OMC)

www.phdmedia.com

50 Shades of Marketing: Asian Marketing Leadership Summit

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Speaker Profile: Nato Agbayani

Nato Agbayani is the COO of Globaltronics, Inc. a leading digital out of home industry player. He is the Lead Advocate of two major branded advocacies of Globaltronics the National Digital Arts Awards (NDAA) and the Digital Asia Expo and Conference (DAX) which seeks to further digital media technology and digital art in the hope of creating conditions for the Philippines to be the creative hub of Asia. Nato inked and maintains major partnerships to support the advocacies of partners like the WWF, Habitat for Humanity, Philippine National Red Cross, Children’s Hour, the Ayala Foundation, the Parish Pastoral Council for Responsible Voting (PPCRV), the Ramon Magsaysay Awards Foundation and the Asia CEO Forum and Awards.

He is responsible for implementing the corporate social responsibility (CSR) projects of the Outdoor Advertising Association of the Philippines (OAAP) as its Public Relations Officer. In his watch, major collaborations have been undertaken with the Philippine National Red Cross, the Habitat for Humanity, the Presidential Communications Operations Office (PCOO), Philippine National Police (PNP) and most recently the Department of Tourism (DOT) for Visit the Philippines Year 2015.

He was also a member of the PR, Info and Promotions Committee of the recently concluded Araw Values Awards of the Advertising Foundation of the Philippines. He is currently an individual member of the Philippine Marketing Association (PMA) joining the Ways and Means Committee.

Nato is a staunch advocate for the rights of persons with disabilities (PWDs) particularly for persons with autism (PWAs). He was a member of the Board of Trustees of the Autism Society Philippines in 2012-2014, having launched many successful projects for Autism Awareness, including the annual Angel’s Walk for Autism. He recently with his wife Beth set up the first Community-based Rehabilitation Center in Quezon City, the Association to Build Life Skills for Empowerment (ABLE) CBR Philippines for persons with autism and other disabilities.

As a strategist and generalist, he is a resource person for the Philippine National Police (PNP) Transformation Program of the Center for Police Strategy Management (CPSM) representing media and persons with disabilities.

He was also a former a Development Management Consultant for rural wireless broadband networks, rice self-sufficiency and food security and rural development having worked for the Office of the President (OP), and the House of Representatives. In 2006 he won the World Bank (WB) Panibagong Paraan Award for the project, “Creating Opportunities for the Landless”, which won for the farmers of Pangasinan a grant of 1M from Mirant.

Nato graduated from the University of Santo Tomas, A.B. in Political Science, returned to UST as a law student and finally to U.P. for his Masters in Public Administration up to the present.

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A New Media Agency Alliance Emerges With Venus at the Helm

There was a time when we thought that resurfacing from retirement was the domain of one man - the late Meckoy Quiogue.  Now, it seems like we're having a deja vu.  Venus Navalta is definitely on the scene and there is no better time to do the same as what Meckoy has done than now.

Two big events take place in Venus' life this month.  The start of something new at Interpublic in the Philippines, and of course, her birthday at the end of June.

The highly respected Venus comes out of retirement (again) to move into a role as technical advisor of Interpublic Group Philippines, in what could prove to be one of the biggest people moves for 2015 in the Philippines.  Venus comes full circle as she returns to the company where she spent 17 years of her career.

We all recall the influence Venus had for many years in a number of senior roles at IPG-owned McCann Worldgroup, arguably the Philippines the most powerful agency, where she oversaw both creative and media.

Venus' last agency position was as president of Zenith Optimedia Philippines which she left in February last year after a three-year stint to take a break from the industry and spend time with the family.

In an exciting move which will create a force to reckon with, the agency Venus will oversee partners with TouchDDB in order to create a new entity to blaze the trails in media marketing.

With all eyes trained on this new alliance, the industry expects the emergence of ex-UniversalMcCann veterans gravitating towards the new power team.

Now, advertising is really more fun in the Philippines!

TogethER Makes OMD Philippines

Pursuant to its drive of delivering world-class integrated communications across multi-media platforms, Adweek’s 2014 Global Agency of the Year, OMD, recently launched its “TogethER Tour” or simply, the “ER Tour”, to help engage and excite every talent in all APAC markets this year.

As the “ER Agency”, OMD believes in a culture and community that constantly challenges itself to grow. There is no motion, no improvement, and no innovation in being the first, the biggest, or the strongest. This award-winning agency continually strives to be faster, bigger, and stronger.TogethER, OMD talents will grow, accomplish, and win more throughout 2015.  

Last May 19, it was OMD Philippines’ turn to experience the ER tour. OMD Chief Brand Officer Worldwide, Andrew Lazzaro, and OMD CEO APAC, Steve Blakeman, together with the whole OMD PH team, shared a day of fun, learning, and elevating the OMD PH culture. The half-day session was conducted to harness the creativity of OMD PH team to further define the unique internal “ER” positioning of its Manila office.

After Lazzarobriefed the PH team about the ER experienceof some OMD markets across the region like Hong Kong, Singapore, and India, Blakeman co-facilitated the workshop. OMD PH team came up with three strategic ER objectives to pursue this year. These were “LaughtER,BravER, and WinnER”. All OMD PH talents were in unison in saying that they wanted to make their work place a more enjoyable and conducive site for professional development filled with laughtERs. More even agreed that they would be bravERin crafting highly creative, innovative,and effective media and marketing solutions, completely aligned on the mandate of the region and the global network. Hence, strengthening each OMD PH talent’s positioning as a winnER, indeed, in every way possible of addressing the specific needs of each clientele.

Blakeman enthused, “We had a fantastic session in Manila! It was the epitome of what ER is all about. Having lots of fun and great interaction during the session is testament to the fact that you, OMD Manila, chose wisely what your ER stands for.” While Mary Buenaventura, CEO of Omnicom Media Group Philippines states that, "The ER Agency” culture is a testament of OMD’s commitment to set new rules, new values in our evolving industry and our vision to become our client’s most valued partner.”  Likewise, OMD PH General Manager, Carla Cifra, confidently affirmed, “It was an inspiring and awesome experience for all of us and most especially, very helpful in realizing our goals – be braver, be winners, and be a family and a team fueled with laughter.”  

Click here for OOH Marketplace:

Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More

Fiera de Manila's Graphic Expo 2015, at the SMX Convention Center Mall of Asia

The 20th Graphic Expo 2015 is the country’s premier trade show and marketplace for creative and printing professionals. It connects you with the buyers, decision makers, businessmen and entrepreneurs, top suppliers and industry players/professionals. This event provides networking opportunities, knowledge sharing, engagement with key players in the industry and latest trends in the market.

It is an ideal trade show to expand business, meet serious customers and buyers, get new business ideas, source digital technologies and innovation, upgrade existing tools, and network with industry experts.

Stay updated on all of FMI's learning events! Follow the Fiera de Manila, Inc. Facebook Page: https://www.facebook.com/fierademla
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The 20th Graphic Expo Seminar 2015

June 4-6, 2015
SMX Convention Center, Mall of Asia
Manila, PH

Register Today!

Call: +632-8960639, 8960637
Email: norelyn@fmi.com.ph

Xurpas Acquires Quick.ly

Xurpas, the consumer technology firm of Philippines announced on May 18 that it had bought 666,666 shares of American start-up Quick.ly’s preferred shares at $1.50 per share for a total investment of $999,999. Xurpas acquired 4.5 percent stake for almost $1 million in Quick.ly, which represents its first investment outside Asia.

Idealab is the parent company of Quick.ly. It was founded earlier this year in Delaware, U.S. The American start-up is a search engine for mobile devices and aims to provide what the user is looking for more quickly.

“Expansion has always been on the top of the list of company’s priorities. It is the main reason why we decided to raise money through last year’s initial public offering (IPO). The acquisition of new distribution channels and world-class products will help the company to continue this expansion. The company is extremely pleased and honored to be an investor in Quick.ly,” Xurpas CEO and president Nix Nolledo said. The Philippine-based company raised $30.4 million through its initial public offering six months ago.

On the path of expansion

Xurpas’ portfolio of investments has expanded with Quick.ly becoming the fifth company in its list of acquisitions. The local firm’s earlier acquisitions include: Storm Flex Systems, local HR-tech firm, Singapore-based Altitude Games, Singapore-based multi-player games platform MatchMe and PT Sembilan Digital Investama, which is the owner of a mobile content company Ninelives, based out of Indonesia.

The company said it has charted a regional expansion plan by introducing “truly innovative” products and this investment into a company with “cutting edge technology” advances its goal. “We are both proud and humbled to be an investor in Quick.ly,” Nolledo added.

About Xurpas

Xurpas is a technology company for mobile users, which focuses on the production and improvement of digital services and products. Xurpas specializes in mobile commerce, online casual games, peer to peer mobile airtime credit transfers, messaging and social discovery applications,  call/SMS or data bundles.

Xurpas manages four casual game products in the Philippines: Grabagold, PlaySmart, Globe Games with Friends and Run Run Super V. These games are considered the largest casual games community in the Philippines and have over four million active users per month.

Xurpas’s net profit grew by 27 percent from the last year to P59.2 million in the first quarter, as enterprise businesses and mobile consumer boosted revenues. For the first quarter of 2015, revenues rose to 52 percent to P132.23 million, from P86.76 million in the previous year. Xurpas credited the jump in revenues to strong growth in its mobile enterprise and mobile consumer businesses.

20th Graphic Expo 2015

Come and visit OAAP booth nos. 223 and 224 at the 20th Graphic Expo 2015.

When: June 4 - 6, 2015
Time: 10:00 am - 7:00 pm
Venue: SMX Convention Center (Halls 1 and 2)

OAAP MEMBERS are encouraged to set up your materials at the OAAP booth, 

disseminate brochures and business cards to be able to promote your company 

and its products & services for free.

 

SPECIAL THANKS to Advertising Associates, Comactive, and Sights & Graphics 

Outdoor Media/Graphitek Signmaker for free billboard exposure. Also to 

Luneta/Signmedia, Alcordo Advertising, Multisigns Specialist and Globaltronics 

for free LED exposure to promote the 20^th Graphic Expo 2015. 

Click here for OOH Marketplace:

Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More

Makati Ordinance sets limits on size, height, location of Billboard and Signage

The Billboard and Signage Ordinance of Makati has taken effect last Monday, June 30, 2014, and the city government will be evaluating all existing and proposed non-mobile billboards and signage in the city according to its provisions and guidelines on dimensions, height, illumination and location, among others.

Makati Mayor Jejomar Erwin S. Binay said City Ordinance No. 2013-A-044 provides regulations covering all billboards and signage in the city, and has provided the legal basis for the city government to order the removal of billboards and signage that pose danger to city residents and the general public.

“The new Billboard and Signage Ordinance of Makati will be strictly enforced by the city government primarily to ensure public safety. It is also intended to address concerns about visual blight and clutter and improve the city skyline and its environment,” Binay said.

The mayor, however, clarified that the moratorium on the construction and installation of new billboards in the city, declared by City Ordinance No. 2004-A-028, still remains in effect until it is lifted through the enactment of a separate ordinance.

Binay said the new ordinance sets specific billboard dimensions and spacing between billboards at designated locations identified in the Billboard Location Map, which are classified as Area 1 (along Major Roads), Area 2 (along Secondary Roads), and Area 3 (Special Development Zones).
Major roads categorized under Area 1 include EDSA, South Superhighway, Magallanes Avenue, Sen. Gil Puyat Avenue and Ayala Avenue.

Billboards or electronic displays in Area 1 must comply with the maximum allowable surface or display area in proportion to the width of the road.  Billboards along roads more than 45 meters wide (147.6 feet) shall have a maximum surface area of 162 square meters (1,743.8 square feet); for road width from 20 to 45 meters (65.6 to 147.6 feet), maximum surface area shall be 81 square meters (871.9 square feet); for roads less than 20 meters wide .  Also in Area 1, a freestanding billboard or electronic display must not exceed 22.5 meters (73.8 feet) in height, which is to be measured from the average elevation of the surface of the natural ground or existing sidewalk or carriageway level (whichever is higher), up to the highest point of the billboard or any of its components.

The spacing requirements between billboards in Area 1 are also in proportion to the road width, as follows:  150 meters (492 feet) spacing for road width of 45 meters (147.6 feet); 100 meters (328 feet) for road width from 20 to 45 meters (65.6 feet to 147.6 feet); and 50 meters (164 feet) for road width of less than 20 meters.  Meanwhile, the maximum height of a building-mounted billboard in Area 1 must conform with the building height limit (BHL) requirements, non-obstruction of doors and windows, building code and zoning ordinance requirements, among others.

In its report to the mayor, the Zoning Administration Division of the Urban Development Department (ZAD-UDD) has now prioritized the updating of its inventory of current billboards or electronic displays in the city.  Inspection teams are being deployed to conduct ocular inspections of existing billboards and check their conformity to the new guidelines, starting with major thoroughfares like EDSA and South Superhighway.  The results of the evaluations will be the basis for the preparation of notifications to concerned billboard owners and advertisers.

Billboard owners and advertisers with existing materials in the city are also being urged to volunteer for evaluation and submit pertinent documents to ZAD.  They may submit the current building permit, approved plan, picture of the billboard, and complete address at the ZAD office at 2/F, old City Hall building along J.P. Rizal St., Poblacion, Makati.

Illegal and non-compliant billboards that will be identified during the inspections, on the other hand, will be recommended by the zoning office to the Office of the Building Official for dismantling.
Last year, public hearings were held by the city government to present the Billboards and Signage Masterplan to stakeholders, who were also allowed to submit their proposals for consideration and inclusion in the masterplan.

The public may access the full text of the ordinance via the official website of the Makati city government, www.makati.gov.ph. It can be found among downloadable documents in the subheading “Publications” under “The City” in the homepage.

Click here for OOH Marketplace:

Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

In a recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, Lloyd Tronco cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More

Cool digital signage execution in Australia by Coke

Coca-Cola and OOH vendor JCDecaux recently won the award for "Best Use of a Special Build" as part of the Australian Outdoor Media Association’s Q4 Creative Collection Competition.  According to an announcement from JCDecaux, the winning campaign made use of a novel digital signage screen/Coke dispenser to deliver audiences a cold drink during Australia’s hot summer months, according to the outdoor advertiser's website:

Despite being one of the most well-known brands in the world, Coca-Cola wanted to drive the knowledge and popularity of their global brand in an increasingly hard to reach youth market. To engage this audience and get them talking, drastic changes to the original can were made — the cans shrunk to a smaller 250 ml size and became available in six new colors.

To promote this campaign UM, Coca-Cola and JCDecaux teamed up to create a first in Australian OOH with a Digital, Fridge Dispenser all in one panel. The multiplatform approach played into the social media hype by the use of a hashtag #colouryoursummer.

Through social media and the use of the #colouryoursummer hashtag, the changes to the brand were shared and drove momentum behind the word-of-mouth campaign.

The digital screen engaged by asking the audience to interact and rotate the colorful cans located on the screen — the reward was an ice cold Coke in one of the new smaller-sized cans.

Watch the digital signage drink dispenser in action in the video below:

Click here for OOH Marketplace:

Related Post:

Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015

OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... Read More