Sony Philippines organizes the first ever Sony Fair

Sony Philippines, for the first time, holds a fair that showcases their products and brings engaging experience to customers.

The inaugural Sony Fair features interactive displays, activities, and  various workshops for photography, music, fashion and travel enthusiasts. 

The fair is part of the celebration of the 70th Anniversary of Sony Corporation. It runs from December 9 to 18 at the Bonifacio High Street in BGC, Taguig City. 

For more information on Sony Fair visit http://www.sony.com.ph/sonyfair.#sthash.OfvmVPlh.dpuf. 

GMA wins big at 10th Araw Values Awards

GMA Network is the most awarded TV network at the 10th Araw Values Awards. The awarding ceremonies were held at the Dolphy Theatre last November 29. 

The TV Network brought home 11 awards, namely:

• Champion Detergent’s Kapuso Mini Sine, Gustin - Platinum for Branded Communications: Commitment to Truth, Honesty & Integrity and Gold for Advocacy Communications: Commitment to Truth, Honesty & Integrity
• Champion Tapat Dapat “Teacher Fe”- Silver for Advocacy Communications: Commitment to Truth, Honesty, and Integrity and “Halasan”- Silver for Advocacy Communications:  Respect and Care for Life and Dignity and the Rights of All
• #HeartOverHate- Silver for Advocacy Communications:  Respect and Care for Life and Dignity and the Rights of All
• GMA News and Public Affairs’ Think Before You Click - Silver Medal for Advocacy Communications : Respect for Law & Authority & The Promotion of Self-Discipline 
• GMA Short Films: Happiest Pinoy [Winston] and [Rommel] - Silver for Branded: Respect and Care for Life and Dignity and the Rights of All
• Dapat Tama!- Bronze for Advocacy Communications:  Commitment to Truth, Honesty & Integrity
• Champion Tapat Dapat Update Campaign- Bronze for Advocacy Communications: Love of Country & Respect for National Customs & Traditions
• GMA Share the Love- Bronze for Advocacy Communications: Love of Country & Respect for National Customs & Traditions
• Munting Sakripisyo –Bronze for Branded Communications: Respect & Care for Human Life, Dignity & The Rights of All category 
• GMA  Christmas Short Film “Karga”- Bronze for Branded Communications: Commitment to Truth, Honesty & Integrity

The Araw Values Advertising Awards recognizes individuals and organizations that promote positive values for social transformation. The theme for this year was “Where Did Our Values Go?”

Check arawvaluesawards.com for the complete list of winners.

FIVE- PEAT! MRM//McCann Manila is the Digital Agency of the Year for the Fifth Straight Year

Joe Dy, MRM//McCann Manila ECD

MRM//McCann Manila, the digital marketing agency of McCann Worldgroup Philippines,  was once again named Campaign Asia-Pacific  Philippines Digital Agency of the Year at the awarding ceremonies, held at the Ritz-Carlton Millennia in Singapore. 

This is the fifth year in a row that MRM//McCann bagged the most coveted award since the category opened last 2012. 

The prestigious award was received by MRM//McCann Manila ECD Joe Dy.

Southeast Asia Agency of the Year 2016 winners: Philippines

For 23 years now, Campaign Asia-Pacific’s prestigious Agency of the Year competition have recognized leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries.

Listed below are the advertising and communication agency winners from the Philippines. These winners will have the opportunity to compete in the overall Agency Network of the Year awards.

AGENCY CATEGORIES:

Philippines Creative Agency of the Year:

Gold: Dentsu Jayme Syfu

Silver: Ogilvy & Mather Philippines

Bronze: Leo Burnett Manila

Philippines Media Agency of the Year:

Gold: ZenithOptimedia Philippines

Silver: OMD Philippines

Bronze: UM Philippines

Philippines Digital Agency of the Year:

Gold: MRM//McCann Manila

Silver: NuWorks Interactive Labs, Inc.

Bronze: Dentsu Jayme Syfu

Philippines Independent Agency of the Year:

Gold: IXM Philippines

Silver: Seven A.D.

Bronze: NuWorks Interactive Labs, Inc.

Southeast Asia Experiential Marketing Agency of the Year:

Gold: The Secret Little Agency Singapore

Silver: The Huddle Room (Philippines)

People Categories

Southeast Asia Talent Management Person/Team of the Year:

Winner: DDB Group Philippines Talent Management Team | DDB Group Philippines

Runner-up: Havas Ortega Talent & Culture Development Team | Havas Ortega Philippines

Southeast Asia Young Achiever of the Year:

Winner: Jade "Jedd" Ilagan | IXM Philippines

Runner-up: Ryan Dwana | TBWA\Indonesia

Runner-up: Angela Thakur | Y&R Philippines

TBWA/SMP receives the highest accolade in Clio Awards 2016

TBWA/Santiago Mangada Puno, a manila-based advertising firm, was awarded Agency of the Year for the Philippines in the recently concluded Clio Awards 2016.

The advertising firm accumulated the most overall Clio statue points across all medium types and advertising agencies in the country, placing them in the top 15 international agencies for this year.

TWBA/SMP, likewise,  bagged three awards – silver trophy in Art Direction category for “Countless Colors”, and silver trophy in health category and bronze trophy in environmental category for its campaign “Dirty Watercolors”. 

"Countless Colors"

"Dirty Waters"

Also recently, both campaigns had received Bronze Lions at the 2016 Cannes Lions International Festival of Creativity.

Click here to check the complete list of winners.

Transportify Gears Up for the Holiday Rush

We all know too well that the holiday season can be problematic amid higher demand for consumer products and the capability to distribute them on time.

Through the years we have seen time and time again how the horrendous traffic in Metro Manila compounds this problem. For many of holiday gift-givers and the would-be Santas, making their loved ones wait is simply not acceptable.

Fortunately, this can be addressed by a few logistics providers that can help move things around the metro.

Transportify now gives the market a cheaper and more efficient alternative for their on-demand logistics needs.  

A mobile and web application that connects customers with qualified independent contractors (driver partners), Transportify is the ideal logistics solution for delivering anything within Metro Manila and even surrounding areas. With a pool of over 1,500 driver-partners in less than 5 months of operations in the Philippines, Transportify has the network and capacity to address on-demand logistics not only during holidays but all year round.

For MPVs, customers only need to shell out P250 for the first 3 kilometers and P20 for every km thereafter. Need a bigger vehicle? No problem, they also have L300s that start at P600 for the first 3kms and P30 for every km thereafter.

Noel Abelardo, Head of Business Program, said: “We want to help move things faster and more efficiently in Metro Manila this holiday season. Transportify will help business customers and even individuals manage their logistics needs so they can focus on things that really matter to them. Our value proposition for on-demand logistics needs is better than what is available in the market."

With Transportify, delivery needs for the holiday are no longer worrisome. May it be for your corporate giveaways, event and promotional materials, office raffle prices from huge appliances to small tokens for your employees, or just simply gifts for your loved one.

Download the Transportify app on Apple Store for iOS devices, and on Google Play Store for Android devices. 

Cellprime launches Hyundai Aero Plus

© Speed Magazine

Cellprime Distribution Corporation’s second smartphone, Hyundai Aero Plus, is now available in the Philippines. 

Aero Plus offers a good set of specs and a sophisticated design that perfectly fit their target consumers – young professionals and car enthusiasts. 

They collaborated with the online retailer Lazada and Hyundai dealer Autohub for the launch of Aero Plus. The company sells the new smartphone at P13, 990 for 32 Gigabytes and  P15,990 for 64Gb. 

Below are the specifications of Hyundai Aero Plus:

• 5.5-Inch Full HD IPS LCD Display, 1920×1080 Resolution
• 3GB/4GB of RAM
• Mali T860  GPU
• 2.0 GHz MediaTek MT6755 Helio P10 Octa-core Processor
• 32GB/64GB of Expandable Storage
• 21-megapixel rear Camera
• 8-megapixel front Camera
• Dual SIM
• 3G, LTE
• Wi-FI, Bluetooth, A-GPS
• Fingerprint Scanner
• 3000mAh Battery
• Android 6.0 Marshmallow

To know more about Hyundai mobile, check out hyundaimobile.com.ph.

Choose Philippines New Website: Discover. Experience. Share.

Choose Philippines recently launched its redesigned website just in time for Choose Philippines Awards.

The website was originally created 5 years ago and it was initially for posting articles and photos. According to Donald Lim, ABS-CBN's Chief Digital Officer, they reinvented the website because of one mission and vision and that is their belief that the job of marketing is not confined to the Department of Tourism or other LGUs but the job of every Filipino.

Lim's team ensured that the website they created is something that is very friendly and at the same time, everyone can use it to market the Philippines.

The reinvented Choose Philippines website is now an interactive platform where users can engage into. Its new features include:


1. Predictive Search Function

2. #ChoosePhilippines Instagram Aggregator

3. Locations Directory

4. Livestreaming

5. Travelers' Market

6. User Dashboard

7. User Profile

*Wishlist

*Done That List

You can check their redesigned website here: http://www.choosephilippines.com/ or watch this video:

Group IMD assists GMA’s transition to tapeless TVC delivery

Group IMD, an advertising technology company, administered GMA Network Inc’s shift in receiving tapeless digital commercials through IMD Cloud. 

IMD Cloud is a platform that transforms the advertising workflow by automating processes and connecting advertisers, agencies, and broadcasters. It delivers content quickly and instantly checks the real-time tracking in portable devices such as mobile. 

The transition in digital format was mainly attributed to GMA adapting to the new technologies on video distribution. GMA is confident that through IMD Cloud, their materials will go on air with the highest broadcasting quality.

With IMD revolutionizing the digital platform of GMA in TV commercial delivery, Philippine Broadcasting Industry is now 100% digital. 

To know more about IMD Cloud, visit www.groupimd.com. 

Twitter partners with Globe for NBA live streaming in the Philippines

Two exclusive NBA programs and game highlights will be available for live streaming in the Philippines through Twitter. Globe will be the company’s first official live stream advertising partner in Asia.

One of said two shows is The Starters Twitter Show produced by Turner Sports. It will stream once a week for an hour. The other show is titled The Warmup which is a weekly 30-minute program. These shows will be available even to viewers who are not logged in to Twitter.

With Twitter’s live stream service, more Filipinos will be reached by NBA considering that the Philippines is regarded as one of NBA’s biggest international market.

At present, NBA has more than 23 million followers on Twitter and is considered as the largest sports community of any sports league in the world.

Former Yahoo! Executive is now GetCRAFT Philippines' Managing Director

Kate Delos Reyes, Managing Director, GetCRAFT Philippines

Kate Delos Reyes, former media head and country manager for Yahoo! Philippines, was recently appointed as the managing director of GetCRAFT’s new office in Manila, Philippines.

Delos Reyes’ more than 10 years of work experience include being with Globe and Yahoo! Philippines. She has expertise in content, social media, strategy, operations, marketing, communications and business development.

GetCRAFT is Southeast Asia’s premier content marketplace. They have worked on more than 1,700 projects for over 130 brands such as Unilever and Samsung. Moreover, GetCRAFT has established strategic partnerships with GroupM, IPG (Interpublic Group of Companies), Havas, Starcom, and DAN (Digital Agency Network).

Negros Occidental coffee growers and processors trained on branding

The Department of Trade and Industry organized a training for the branding of Negros Occidental's coffee products.

The training was conducted during the Negros First Negosyo Center last November 29. It was attended by about 30 coffee growers and processors in the province. 

DTI’s purpose for conducting such training was to prepare Negros Occidental coffee producers in developing their own trademark. With the myriad of brands in the market, the trademark will serve as a marketing tool in building awareness of their products and creating customer loyalty. 

Representatives of the Intellectual Property Office (IPO) were also present during the event to administer the training. IPO talked about the importance and advantages of branding. Likewise, they discussed the process and requirements for registering a brand.

The Negros Occidental Coffee Association is planning to pursue the brand “Negros Coffee” by next year. It will be a collective brand of all the producers in the province – thus, giving their products traceability like those of in Sagada, Kalinga, and Benguet. 

Anna Testa is now Publicis Manila's MD

Anna Testa, Managing Director, Publicis Manila

Advertising and marketing veteran Anna Testa was appointed as the Managing Director of Publicis Manila.

With over 20 years in the industry, Testa has worked with brands for multinational clients like P&G, Nestle and McDonald’s. For 11 years, she has been working outside the country, handling various global brand leadership roles for P&G in Leo Burnett Singapore, London, and Tokyo.  She was Leo Burnett Singapore’s Global Brand Director for P&G Global SK-II. On June 2015, Testa returned to Manila and served as Y&R CEO.

Publicis Manila is part of Publicis One Philippines which is a global communications enterprise that brings together Publicis Groupe’s agency capabilities and expertise under one roof.