IDC names Vivo as the fifth largest global smartphone brand

Vivo Mobile Communications Co. Ltd.’s aggressive marketing and advertising in 2016 scored a spot in the top five global smartphone brands of International Data Corporation. 

According to the “Q1 and Q2 2016 Worldwide Quarterly Mobile Phone Tracker” report of IDC, Vivo mobile is the fifth largest smartphone manufacturer in the world. Vivo’s retail presence and marketing are strong in lower-tier markets. It has shipped 14.3 million units with a year-on-year change of 80.2% and global market share of 4.8%.

Q2 2016 Worldwide Quarterly Mobile Tracker of  International Data Corporation

The Chinese company has begun its global expansion in 2014. In a span of 2 years, it has already established its presence in the Asia-Pacific region, with the vast majority of volume still in China.