Media Outlook's economic forecasts for 2017

Media Outlook has been providing expert commentary and insights centered on the shifts in advertising and consumer buying to several media, advertising and marketing professionals. 

This year, Media Outlook will focus on topics about marketing communications, particularly, advertising spend in various media touch points, consumer demographics and psychographics, changing consumer habits and behavior and lifestyles influencing major trends and forecasts for the coming year. 

Media Outlook 2017 is set to happen on December 13, 2016 at Fairmont Hotel, Makati City.

Below are the key points that a panel of advertising and media experts will discuss and provide information in the Media Briefing.

KEY TOPIC PRESENTATIONS

I. Media Outlook (Traditional) by Gabriel V. Buluran,

General Manager, Kantar Media Philippines

1. Advertising Expenditure (Radio, TV, and Print)

- Impact of election spending on TV, Radio and Print

2. Forecast for 2017

3. TV viewing and Twitter activity

4. Latest Radio Listening Trends

II. Outlook for Digital and Media Insights

by Jay Bautista, General Manager, Strategic Consumer and Media Incites, Inc.

Media Insights

1. Evolution of Consumer Touch Points

2. The Digital Landscape

- Urban vs Rural Trends

- Rise of Generation Smartphone

3. Digital Media Consumption vs. Traditional Media

III. Outlook for OOH by Norman Davadilla, OOH Director, Publicis One Media

1. Has traffic increased the relevance of OOH?

2. Launch of OOH Media Spend Report

Who Should Attend

CMOs, Managing Directors, Advertising/Marketing/Media Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Buyer, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in media, advertising and marketing.

Discounts and Payment Scheme

PHP 5,999 + VAT inclusive of meals and kit

- Package of 5 Delegates + 1 Free

- 10% Discount to Past Delegates

- 20% Discount to Academe/Students/Government

The resource speakers and experts: 

The panelist: