On Wednesday, July 27, Google announced its “Youtube Ads Leaderboard” in the Philippines for the first half of 2016. It gave recognition to the top 10 brands whose ads caught the interest of Filipino viewers. Likewise, this event served as an avenue for Google to enlighten the Filipino community, especially the ones in social media, of how online video can ignite a massive cycle of global innovation.
With a storyline that portrays a mother’s unconditional love, Nido’s A Mommy’s Sacrifice topped the leadboard. This animated short film of Nido Fortigrow served as a present to all the mothers for Mother’s Day. Advertisement like this is more prevalent in this country because Filipinos have a high regard for a close family lifestyle, and love for local celebrities and music.
Google highlighted various key trends that are present to all the ads that made it to the leadboard:
1. Most of the ads were Filipino-produced. This is the second time that local ads dominated the leadboard. It proves that ads which depict the local culture and values are more emotionally appealing and relatable to Filipino audience.
2. Seven out of ten ads were more than 30 seconds. This shows that brands are going longform storytelling, which give them opportunity to amplify audiences’ emotional engagement more.
3. Half of the ads in the leadboard have children-centric theme. Some of these ads are Bonakid’s Pre-School 3+ and Downy’s Sofia’s Fan.
Here is the complete list:
1. Nido for A Mommy’s Sacrifice | NIDO FORTIGROW | Nestlé PH
2. Bonakid for Bonakid Pre-School 3+ TVC
3. McDonalds for Tuloy Pa Rin
4. Downy for Sofia’s Fan | DOWNY Rubadubango
5. Bear Brand for SIDE A 30s TVC| BEAR BRAND Choco Milk Drink | Nestle PH
6. Whisper for Whisper All Day No Check!
7. Tide for Tide! Todo-puti na kagulat-gulat! #TideTodoPuti
8. Milo for #MomsNeverGiveUp Full Version | MILO | Nestlé PH
9. Nescafe for When Minutes Turn Into Moments
10. Knorr for “Sabaw at Pagsasama” (A Knorr Short FiIm)
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