Omnicom Media Group Announces Amol Dighe as Head of Investment India

India, April 1, 2015 – Continuing its focus on bolstering trading and investment teams across the Asia Pacific region, Omnicom Media Group today announced the appointment of Amol Dighe as Head of Investment, Omnicom Media Group India. The appointment in India follows senior hires for the function in markets like Singapore and Hong Kong.

Amol will lead strategic insight and analysis over the OMD and PHD investment portfolio to ensure the best possible client outcomes are secured across all media platforms. In addition he will be involved with special development projects across South East Asia.

Amol is a seasoned media professional. Having worked on all sides of the value chain - client, agency and media owner. His expertise runs across buying, planning, negotiation and strategy; developing business systems with deep strength in analytical, organisational and managerial experience. He has a 360 degree view of the investment landscape and full insight into the spectrum of trading and negotiation strategies that can be applied to deliver maximum client value.

Prior to his new role at Omnicom Media Group, Amol has a depth of experience working with Unilever in a Regional Buying and Operations role for the Asia Pacific Region, working with Star TV Network to establish their Client Service Strategy and Planning unit and working with Group M India spanning over nine years. Most recently he was in a leadership role in Jakarta with Mindshare Indonesia.

Speaking on Amol’s appointment, Jasmin Sohrabji, CEO Omnicom Media Group India and South East Asia said, “Amol is a terrific addition to the team, bringing invaluable experience to further strengthen our Investment team. Leveraging his experience across the region he will additionally play a key role in special development projects in South East Asia.”

Welcoming Amol to Omnicom Media Group, Harish Shriyan, COO Omnicom Media Group said, “As we consolidate and gear up for the next level of growth, we are excited have Amol as part of our management team that will enhance our client delivery capabilities in India.”

Amol said, “I am delighted and excited with this opportunity of working with the growing Omnicom Media Group team to add greater value to our client offering and making our business more robust for the future.”

Commenting on the appointment, Paul Moreton, Chief Investment Officer, Omnicom Media Group APAC, said, “With our business growth, we are privileged to have the ability to attract quality talent. Amol will continue to develop our offering – delivering expertise in an area of increasing sophistication.”

Amol’s appointment is effective immediately.

About Omnicom Media Group and Omnicom (www.omnicommediagroup.com)
Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service media networks PHD and OMD as well as a number of specialty media communications companies. By being part of OMG, these entities are able to fully leverage the media resources and buying scale of Omnicom on behalf of its clients.

Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network (www.phdnetwork.com), a leading media services company widely recognized for its pioneering and innovative work for clients.

Nissan Navara EDSA Billboard Photobombed by Ford Signage

You can't miss this if you are traveling on EDSA Southbound and looking at EDSA billboards.

After descending from the Santolan Flyover and moving towards Ortigas, one will really notice this billboard of Nissan, advertising its new Navarra pickup being photobombed by the signage of Ford.

Hilarious actually.

Cute McDonald's Ad Reminds You of Sesame Street

It's amazing how they created this McDonald's advertisement!  It really reminds you of a segment in Sesame Street a long time ago.

Click here to watch the video.

Startup Marketing Rx

Startup Marketing Rx 

There is no doubt that there are lots of Philippine Startups with a great idea, superb backend, and highly competent founders in the realm of technology.  The usual missing link though is ...Marketing!

This is where Startup Marketing Rx comes in.  Buzz me if you need any help in this area.  Outright, I'll tell you that the charge is highly affordable.  I might even give it for free if I enjoy the consultation session and want to treat your startup as a passion project.

Credentials?  I'm an ex-ad agency person (McCann-Erickson Philippines), Certified Digital Marketer, perhaps the only CDM specializing in Digital Out-Of-Home Media, speaker in various seminars and fora in media ( e.g. http://advertisingphilippines.blogspot.com/2014/12/media-outlook-2015-ooh-measurement-notes.html ).

http://ph.linkedin.com/in/digitalhacienda/en

Shoe Brand Commits Copywriting Faux Pas on Facebook?

So, what do you think of the copy, "Channel your inner Christian Grey"?

Is it tantamount to saying bring out the "dark side" in you.  The one that secretly practices BDSM.



Happy Friday!

PHD Thailand Names New Managing Director

In a move strengthening its market presence, PHD Thailand has appointed Nuvee Pongsathidporn as Managing Director. In his new role, Nuvee will help in driving PHD’s growth across all business functions. Nuvee’s appointment is immediate and he will report to Sunee Paripunna, CEO of Omnicom Media Group, Thailand and Susana Tsui, CEO, PHD APAC.

 Nuvee brings with him, over 15 years of brand building experiences working in media agencies that included him being the Haircare AOR lead for P&G Asean. Nuvee joins PHD from MEC Thailand, where he held the post of Managing Director.

 Sunee Paripunna, CEO of Omnicom Media Group, Thailand, said, “The media landscape in Thailand is changing rapidly, as everywhere else and traditional approaches to media are giving way to new media. Nuvee has an ambition to grow PHD into one of the top 5 agencies in Thailand leveraging PHD’s strength in innovation and thought leadership. I am delighted with his appointment and confident that he will succeed in his mission of making PHD’s presence felt in this market.”

 Commenting on his appointment, Nuvee said, “It gives me great pleasure to be a part of PHD Thailand. Fragmentation of the media industry in Thailand, indicates that now more than ever, the emphasis on innovation, integration of media platforms and the big idea will be critical. I am looking forward to drive PHD’s growth story in Thailand and to ensure that we always help our clients to find a better way for their brands.”

 Susana Tsui, APAC CEO, PHD said, “Nuvee’s appointment comes at a time, when we are experiencing strong growth in SEA. Nuvee’s leadership will ensure that we continue with our momentum and usher in new phase of success and growth for PHD.”

 For more information, please contact: Arundhati Saha (Arun), Marketing Communications Director APAC Arundhati.saha@omnicommediagroup.com +65 6876 6809 (DL) +65 96609741 (M)

 PHD Worldwide is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. Built on a culture of thought leadership, PHD’s philosophy is “Finding a Better Way.” PHD is one of the world’s fastest growing and most awarded media and communication agencies, with over 3,000 staff working in over 80 offices worldwide.

 PHD was named Global Media Agency of the Year 2013 at the Cristal Awards and Adweek’s Global Media Agency of the Year 2012. In 2013 PHD also received Agency of the Year accolades in the UK, New Zealand, Indonesia, Singapore, India, Shanghai, Taiwan, Australia, Canada, Hong Kong, Malaysia and Sweden, as well as winning eight Cannes Lions awards. In 2014, PHD was awarded Spikes Asia and Campaign Asia’ Media Network of the Year, as well crowned Global Media Network of the Year at the Cristal Festival.

 The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC) www.phdmedia.com

OMD International Appoints Scott Kimberley as Managing Partner

OMD has appointed Scott Kimberley as Managing Partner of OMD International, OMD’s specialist unit that manages multi-national client assignments, based out of Singapore. In this role, Scott will lead the OMD International team which manages OMD’s key global and regional client relationships.


An industry leader with over 15 years of experience, Scott joins OMD International from Mediacom Melbourne, where he is currently the Group Account Director. Scott previously ran Dell across Asia Pacific and Japan, retaining the account for 5 consecutive years. Prior to Mediacom, Scott was the Group Account Director at Mitchell and Partners.

 "OMD International works with a phenomenal roster of client partners and is currently in high-growth mode. Scott’s leadership will help us accelerate our vision and growth for our global and regional client partners. Scott’s experience across multiple categories including finance, technology, telcos and CPG and his flair for leading client relationships will be invaluable to the team. I am delighted to welcome Scott to OMD,” said Torie Henderson, President Global Account Management, Asia Pacific at Omnicom Media Group

 Commenting on his appointment Scott Kimberley said, “OMD is one of the leading brands in the industry with a proven track record of winning new business and delivering excellent work. I am delighted at the opportunity and look forward to the new challenge. “

 Steve Blakeman, APAC CEO, OMD, added, “OMD is always seeking to augment its teams with talent of the highest calibre and Scott is a perfect example of our strategy.”

 Scott will commence his new role in the first week of April, 2015. Based in the Singapore office, Scott will report to Torie Henderson.

 Omnicom Group Inc (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

PHD Worldwide Celebrates 25th Anniversary

PHD has kicked off a series of activity, to run throughout 2015, marking the 25 year anniversary since the agency launched its first office in London. 

To celebrate the talent that has shaped the agency over the years, PHD will be inviting those that have worked for and with PHD, past and present, to leave a message on the microsite phdat25.com. 

The online ’25 Yearbook’ features videos of highlights from 25 people that have shaped PHD’s history – from the original founders and PHD’s very first employees, through to clients and the leadership of today. In the spirit of the anniversary, those featured have shared photos of themselves from 25 years ago. 

The 25 featured on the site include the co-founders David Pattison, Nick Horswell and Jonathan Durden, who talk about how the launch of PHD offered clients a whole new way of looking at media. PHD’s creative and strategic planning proposition at launch was in stark contrast to the competition, which focused solely on buying, leading to a new era of creative comms planning.

Founding client Guardian Newspapers is still a client today and the site features Carolyn McCall, the now CEO of EasyJet, sharing her memories of appointing PHD back in 1990 when she was CEO of Guardian Newspapers. Unilever’s chief marketing and communications officer Keith Weed gives a current client perspective and talks about how PHD continues to lead the way in strategic communications planning on today’s global stage.

Alumni featured include Tess Alps, chair of Thinkbox; Ed Castillo, chief strategy officer at TBWA Worldwide; Jon Wilkins, chairman of Karmarama; David Wilding, director of planning at Twitter; Kathleen Saxton, founder of The Lighthouse and Mark Sands, chief marketing officer at Christies.

Mike Cooper, CEO of PHD Worldwide said “PHD has a very special heritage and one that is unlike any other media agency network. From a radical challenger proposition that started in 1990’s London with a headcount of four, PHD’s unique positioning as a leader in creative communications planning has evolved globally and today we are over 3,000 employees in over 80 countries and work with some of the world’s largest advertisers.  We’re delighted that the founders and alumni are joining us to celebrate 25 years of keeping the founding principles of innovation, creativity and thought-leadership alive.”

Those wishing to leave an anniversary highlight or message can do so at phdat25.com

About PHD  

PHD Worldwide is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. Built on a culture of thought leadership, PHD’s philosophy is “Finding a Better Way.” PHD is one of the world’s fastest growing and most awarded media and communication agencies, with over 3,000 staff working in over 80 offices worldwide.

PHD was named Global Media Agency of the Year 2013 at the Cristal Awards and Adweek’s Global Media Agency of the Year 2012. In 2013 PHD also received Agency of the Year accolades in the UK, New Zealand, Indonesia, Singapore, India, Shanghai, Taiwan, Australia, Canada, Hong Kong, Malaysia and Sweden, as well as winning eight Cannes Lions awards. In 2014, PHD was awarded Spikes Asia and Campaign Asia’ Media Network of the Year, as well crowned Global Media Network of the Year at the Cristal Festival.

The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC)

www.phdmedia.com 

Hooters may open in Bacolod City much sooner than you think

Famous restaurant Hooters is serious about expanding in Asia, where its success in Phuket has led the chain to plan 30 new locations over the next six years.  Hooters' international franchisee Destination Resorts has committed to further expansion given its recent success in Phuket.

Phuket in Thailand and Bacolod City, Philippines share the same earned reputations for being party hotspots.  The franchisee has set sights on Cambodia, Indonesia, Laos, and other growing markets but have aimed to concentrate heavily on Hong Kong and the Philippines.  Thus, it will come as no surprise if Bacolod City, home of the world famous Masskara Festival is included in the accelerated expansion plan covering the Philippines.

"Guests will experience the sporty, fun and glamorous all American Hooters-girl the brand is known for" said a top level executive of Hooters Asia.  "Hooters Girls are the cornerstone of our brand, and their superior hospitality is what keeps our guests coming back".

The new locations will likely attract educated professionals and the middle income group in society who go for American-themed restaurants for fun, meetings, and enjoyment.  Of course they will also be coming for the world famous Hooters Girl hospitality. 

Undoing The New DOT Campaign To Visit The Philippines in 2015

It takes millions of pesos and thousands of manhours by the best advertising people to launch a campaign to bring in more visitors to the Philippines.

It takes only a simple (apparently intentional) social and political faux pas to undo it.

Enough said.

Rustan's Marketplace Takes The Lead In Tablet Assisted Shopping Carts

Rustan's Marketplace Takes The Lead In Tablet Assisted Shopping Carts.  The new tablets installed on pilot shopping carts at The Marketplace in Rockwell Powerplant Mall display the group's leadership in retail innovation.  The tablet provides basic information on promos and also includes aisle navigation.

More and more we are beginning to see the convergence of digital media and Out-Of-Home media within store premises.

For queries on Digital Out-Of-Home Media in the Philippines, the contributor may be reached at oohresource ( @ ) gmail.com

Media Outlook 2015 : OOH Measurement Notes

There is no doubt that the emergence of the smartphone has created much impact in the lives of today's urban consumer.  It has made our lives much easier but at the same time a little bit stressful too.  Every now and then a red circle with a white number in it pops up in our screen indicating the number of messages or notifications we have to deal with in the growing number of apps on our smartphones.  And because of this, more people are looking down on their phones instead of paying attention to what is out on the street.

This phenomenon of looking down too much on a 5 inch screen inthe palm of one's hand has an impact too on the daily net viewership of a billboard.  For this reason, it is imperative that media agencies who herald their prowess in audience measurement of Out-Of-Home media should really examine their current criteria for determining daily net viewership of an OOH site or panel.

In my recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, I cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client.  Clients and advertisers likewise should be very sure of their purchases in OOH media.  It  pains me to see that so much media money is being thrown away by some clients simply by having their advertisements in OOH sites which were not measured properly.

Thus in 2015, agencies who do have their OOH measurement program will really have to introduce a new factor or criterion given the time OTS audiences are looking down on their phones.  With this, a better number of daily net viewership is derived.

For queries on OOH Media Measurement and Out-Of-Home Media in the Philippines, the author may be reached at oohresource ( @ ) gmail.com

Deniece Cornejo Wins Awards As Civic Leader and Humanitarian Service Advocate

MANILA - Deniece Cornejo, the fashion model, bagged awards last night as Humanitarian Service Advocate and Civic Leader.  In a ceremony held at the AFP Theater in Camp Aguinaldo, Quezon City, Deniece received from the PEOPLE’S CHOICE AWARD, an award conferred on “OUTSTANDING ACHIEVERS” in business, sports, entertainment, education, public services and other major professional fields.  The People's Choice Award has been running for over three decades since 1983.   

The awards project is organized by the NATIONAL CONSUMER AFFAIRS FOUNDATION (NCAF) jointly with the TOP ENTERTAINERS AWARDS (TEA) COMMITTEE, whose mission and vision is:

To motivate individuals to excel in their chosen fields of endeavor thru public recognition, and eventually serve as emulation to the rest of their countrymen. 

Said Cornejo in he Facebook account:

35th Peoples Choice Awardee

(1.)Outstanding Fashion Model & Humanitarian Service Advocate" And

(2.)Outstanding Professional Versatile Model Stylist & Civic Leader

Today, I stand before you, stronger than I have ever been. Earlier this year, my faith was tested. However, I look back and saw this as an opportunity to magnify my voice. I believe my dark moments have unleashed my potential and inner strength. I strive to be a better person everyday, and hopefully I can inspire more women to do the same.

I dedicate these awards to all those who stood behind me, beside me and even in front of me to shield me. I thank those who continue to believe in me.

Let us uplift and empower each other. Let us work together for a better society--- one voice, one dream at a Time.

MRM/McCann Manila does a Three-Peat as Digital Agency of the Year

Christmas Celebration comes early to MRM/McCann Manila as the agency won the Gold in this year's edition of Campaign Asia's Digital Agency of the Year.  This is the agency's third year to win the coveted award. As if a three-peat was not enough, MRM/McCann Manila won the award as Southeast Asia Digital Agency of the Year at a gala dinner at Singapore's Ritz Carlton Millenia last night.

Hats off to Manny Fernando, Budjette Tan and the team for a superb job!

How The Negros Trade Fair maximized the use of Social and Out-Of-Home Media to draw more attendees

Every September, the Association of Negros Producers troops to Makati with all their delicious goodies and beautiful wares from the land of sugar, Negros Island - the Sweet Spot of the Philippines.  The Negros Trade Fair is a big hit not just among the Negrenses and Ilonggos residing in the Metropolis but among all who have been charmed by the land of chicken inasal and delectable cakes and pastries.

This year, the Negros Trade Fair, in step with the digital age was able to maximize the use of social media using an apparatus which fuses Social Media with Out-Of-Home Media.  Using the services of SelfieStation (a trademark of Cloudwalk Digital), the Negros Trade Fair was able to provide its attendees with an opportunity to have their photos taken with a distinct Negros Trade Fair frame.

Users of the SelfieStation were able to choose from three configurations of the frame (single, strip, or square).  The shots could immediately be uploaded on the users' Facebook accounts.

Overall, the Association of Negros Producers saw a greater awareness created around the event as visitors and SelfieStation users made their presence at the Trade Fair known through the leading social media platform, Facebook.

To inquire about SelfieStation and how to rent or acquire it for your event or venue, Cloudwalk Digital may be reached at 0917-591-6924.

OAAP 2014 Golf Fellowship (followed by Christmas Party)

The Outdoor Advertising Association of the Philippines invites its friends in the advertising industry to join its Golf Fellowship on December 11, 2014.  Tee off is at 7:00 am at the Villamor Golf Club.

Contact Wheng Reyes at 751-0255 and 843-8201 for slots.

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