Media Outlook's economic forecasts for 2017

Media Outlook has been providing expert commentary and insights centered on the shifts in advertising and consumer buying to several media, advertising and marketing professionals. 

This year, Media Outlook will focus on topics about marketing communications, particularly, advertising spend in various media touch points, consumer demographics and psychographics, changing consumer habits and behavior and lifestyles influencing major trends and forecasts for the coming year. 

Media Outlook 2017 is set to happen on December 13, 2016 at Fairmont Hotel, Makati City.

Below are the key points that a panel of advertising and media experts will discuss and provide information in the Media Briefing.

KEY TOPIC PRESENTATIONS

I. Media Outlook (Traditional) by Gabriel V. Buluran,

General Manager, Kantar Media Philippines

1. Advertising Expenditure (Radio, TV, and Print)

- Impact of election spending on TV, Radio and Print

2. Forecast for 2017

3. TV viewing and Twitter activity

4. Latest Radio Listening Trends

II. Outlook for Digital and Media Insights

by Jay Bautista, General Manager, Strategic Consumer and Media Incites, Inc.

Media Insights

1. Evolution of Consumer Touch Points

2. The Digital Landscape

- Urban vs Rural Trends

- Rise of Generation Smartphone

3. Digital Media Consumption vs. Traditional Media

III. Outlook for OOH by Norman Davadilla, OOH Director, Publicis One Media

1. Has traffic increased the relevance of OOH?

2. Launch of OOH Media Spend Report

Who Should Attend

CMOs, Managing Directors, Advertising/Marketing/Media Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Buyer, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in media, advertising and marketing.

Discounts and Payment Scheme

PHP 5,999 + VAT inclusive of meals and kit

- Package of 5 Delegates + 1 Free

- 10% Discount to Past Delegates

- 20% Discount to Academe/Students/Government

The resource speakers and experts: 

The panelist:

“It’s More Fun in the Philippines” campaign will retain but needs upscaling

The Department of Tourism has decided to retain the slogan “It’s More Fun in the Philippines”.

For the past months, DOT has been thinking of changing the slogan despite its popularity. They attributed this shift to Nielsen’s study which found the campaign catchy but not effective enough to entice foreign tourists to visit Philippines. 

But last November 21, DOT reached to a decision to keep the current tagline “It’s More Fun in the Philippines”. According to DOT Secretary Wanda Teo, they will just have to make some changes to upscale it.

The previous administration has allotted P650 million for the new campaign and for its global media replacements. The advertising and marketing firm McCann Worldgroup will handle the conceptualization and implementation of the new campaign with the retained slogan. 

The improved campaign will launch early next year, before the Miss Universe Pageant.

Celebrities show support to new mobile app Gava

On November 23, 2016, a new mobile app called “Gava” was launched. It is an online crowdfunding platform for couples, celebrations, and charities that aim to help Filipinos give hope, love, and smile through meaningful gifts.

According to Gava’s Founder and CEO Ann Cuisia, the app was founded out of her sheer desire to make generosity a part of everyone’s lifestyle by using modern mobile technology. 

Ann Cuisia, Founder and CEO of Gava
Photo credits: Gava

Miss Philippines International 2014 Bianca Guidotti, Gava's official ambassador, hosted the launch of the app.

Bianca Guidotti
Photo credits: Bianca Guidotti

The launch was graced by the presence of personalities such as Anthony Pangilinan, along with his wife Maricel Laxa-Pangilinan, who sponsored the event.

Maricel Laxa-Pangilinan and Anthony Pangilinan
Photo credits: Push Alerts

Pia Guanio-Mago also showed her support in the launch of Gava.

Pia Guanio-Mago
Photo credits: Push Alerts

Gava is now available on web, Android, and iOS.

Watch this video to see how it works:

COO Adam Bain bids goodbye to Twitter

Adam Bain, COO, Twitter

Twitter COO Adam Bain announced his exit from Twitter through his Twitter account.

Bain became COO last year. Prior to that, he was Twitter's president of global revenue and partnerships.

Before landing on Twitter, Bain also became the chief technology officer at Fox Interactive Media. It was during his time when the company acquired MySpace.

Twitter's Chief Financial Officer Anthony Noto was named to replace Bain's post immediately.

Randy Aquino is the new CEO of Y&R Philippines

Y&R Philippines has appointed Randy Aquino as the company’s new Chief Executive Officer.

Randy Aquino, who was the Head of Regional Market Development - Asia Pacific in Monde Nissin Corporation, has succeeded Anna Testa. 

He joins Y&R Philippines following three years of service in Monde Nissin Corporation, where his marketing prowess led his previous company to become one of the top 5 agencies in the country.

He has also held leadership positions in other advertising agencies. Prior to the appointment in Y&R Philippines, he has served in Ogilvy & Mather Philippines as Vice-Chairman for 7 months and as Chief Executive Officer for 5 years. 

The newly appointed CEO will take office starting next month, December 2016. 

MediaCom’s MD promoted as CEO

Nap Carrao, CEO, Mediacom

Current MediaCom managing director Nap Carrao was promoted as CEO of MediaCom Philippines. After seven years of being MD, he is to assume office as the company’s CEO immediately. Carrao will report jointly to Mark Heap, CEO of MediaCom APAC, and Puneet Arora, CEO of GroupM Philippines.

The new CEO began his MediaCom tenure in 2006 and became the Head of P&G for two years. It was in 2009 when he was promoted to managing director.

Under Carrao's leadership, MediaCom has tripled in size and has won new assignments from brands such as P&G, Jollibee, Banco de Oro, Monde Nissin, and Unilab. They also won an array of industry awards including Media Agency of the Year by the 4A’s (Association of Accredited Advertising Agencies of the Philippines).

National Digital Arts Awards 2017 launches in Manila

The National Digital Arts Awards 2017 was launched last October 28 at URBN QC. 

This year’s version of the NDAA will have three categories compared to the previous two years. The three categories are Print, Motion Graphics, and Digital Gaming. There will also be other sub-categories such as digital arts on climate change.

Nato Agbayani, CEO of Brand Guerrilla Ph, and his team are hopeful to make the most inclusive NDAA ever while approximating industry standards. 

Nato Agbayani, CEO of Brand Guerilla Ph, giving his welcome remarks during the launch in Manila

NDAA brought this year their advocacy down to schools.  They made the competition exclusive to seniors – senior high school and college students. They will be doing rounds in different colleges and universities in the Philippines to conduct mentoring sessions and to promote the call for entries this coming November. 

The organizers were able to get the support of Forbes featured social influencer, Ms. CyreneQ, as the award’s endorser. Also, NDAA has collaborated with Synergy 88 to provide digital design apprenticeship programs for the winners of NDAA 2017.

For the fourth installment of NDAA, the search for talents is more comprehensive and extensive. As a result, there are many firsts for NDAA, namely: a launch South Luzon, a digital gaming category, and NDAA being managed by an outsourced company, Brand Guerrilla Ph.

In line with their goal to be an inclusive award-giving body, the organizer has opened NDAA to persons with disabilities. 

For years, NDAA has exerted efforts to discover the best and brightest Filipino talents. They have committed to serve as a team partner in giving the young people in the Philippines the recognition they deserve.

The NDAA 2017 still has one more major launch in Davao slated for November this year. To know more about NDAA 2017, visit their website ndaa.globaltronics.net or our www.facebook.com/NDAAPhilippines.

Photo credits to NDAA Philippines

Digital Marketing Association of Hong Kong

Founding members of Digital Marketing Association of Hong Kong (L-R): Rico Chan, Yahoo VP and GM, Hong Kong, India & Southeast Asia, sales; Kevin Huang, Pixels CEO; Elsie Cheung, SCMP COO; Mai Wah Cheung, Next Digital group chief information officer and chief technology officer; Victor Cheng, ComScore VP, North Asia; Anita Lam, head of FMCG and Retail, Greater China, Facebook; Lars Bratsberg, industry leader, agency, Google.

Source: www.campaignasia.com

Seven of Hong Kong’s largest digital players have come together to form the Digital Marketing Association of Hong Kong. Among the founding members are Pixels, ComScore, Facebook, Google, Next Digital, South China Morning Post, and Yahoo!

It was Pixels along with two other companies who first initiated the idea of having an advertising industry body. They saw the need for setting standards and measurements for digital marketing and growing its talent pool. Moreover, they wanted to establish a Hong Kong chapter of the Interactive Advertising Bureau.

Along with the seven founders, the association now has a pool of 36 members composed of agencies, and several brands such as HSBC, Standard Chartered, and Expedia.

DMA Hong Kong aims to advance the market by focusing on measurement standards and training.

The New York Times Company Acquires The Wirecutter and The Sweethome

10/24/16

NEW YORK--(BUSINESS WIRE)-- The New York Times Company today announced that it has acquired The Wirecutter and The Sweethome, product-recommendation services that serve as a guide to technology gear, home products and other consumer services. The acquisition was an all-cash transaction that closed on October 24, 2016.

Founded in 2011 by technology journalist Brian Lam, who worked as an editor at both Gizmodo, and Wired, The Wirecutter and The Sweethome, its sister site, are lists of the best gadgets, gear and other products for people who quickly want to know what to get. The sites are built on the strong editorial backbone of journalists making research-driven, powerful product recommendations. The sites generate revenue primarily through affiliates—that is, money earned by offering direct links to merchants in exchange for a share of any ultimate sale. These merchants include both major online retailers such as Amazon, as well as niche and vertical-specific shops.

“We’re very excited about this acquisition on two fronts. It’s an impressively run business with a very attractive revenue model and its success is built on the foundation of great, rigorously reported service journalism,” said Mark Thompson, president and CEO of The New York Times Company. “The New York Times is the definitive source for news, information and entertainment and now we’re working on becoming an authoritative destination for service journalism, with verticals like Cooking, Watching and Well. The practical approach that The Wirecutter and The Sweethome take to product recommendations embodies the same standards and values that are the pillars of our own newsroom. Their service-focused guides align with our commitment to creating products that are an indispensable part of our readers’s lives,” Thompson added.

Following the acquisition, Mr. Lam will stay on in an advisory role, while Jacqui Cheng, editor-in-chief, and Christopher Mascari, product director, will remain in those roles. Ben French, vice president of NYT Beta, will serve as interim general manager and will work to integrate The Wirecutter and The Sweethome into The Times Company.

Mr. Lam said, “The New York Times is the perfect home for The Wirecutter because of our shared love and commitment to reader service and public good through rigorous reporting. And most important, we're thrilled to have the chance to help Times readers find great gear that can improve their lives.”

Some of the statements included in this press release, including those with respect to the integration of this business and strategic goals, are forward-looking statements that involve risks and uncertainties, and actual results could differ materially from those predicted by such forward-looking statements. These risks and uncertainties include risks detailed from time to time in The New York Times Company’s publicly filed documents, including its Annual Report on Form 10-K for the year ended December 27, 2015. The New York Times Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise.

About The New York Times Company

The New York Times Company is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The Company includes The New York Times, NYTimes.com, and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.

About The Wirecutter

Founded five years ago by journalists fed up with the time and energy it takes to shop, The Wirecutter and its sister site The Sweethome developed a simpler approach to giving buying advice: just tell people exactly what to get in one single guide. The company’s purpose: to help people find great things, quickly and easily. Through rigorous testing, research, and reporting, they create straightforward recommendations that save readers from unnecessary stress, time, and effort.

This press release can be downloaded from www.nytco.com

View source version on businesswire.com: http://www.businesswire.com/news/home/20161024006061/en/

Source: The New York Times Company

New light for SMEs in the Philippines: Transportify to lower logistics costs

Startup logistics provider Transportify is now in the Philippines, giving businesses and even individual consumers a cheaper and more efficient alternative for their on-demand logistics needs saving them valuable amount of resources spent on capital and operational expenditures.

Known as Deliveree in Thailand and Indonesia, Transportify was launched in the Philippine market last July.  It now has 45 people manning its Manila office.  So far, it has more than 2,000 registered accounts in just a few weeks.

With barely three months’ worth of operations in the country, Transportify already has a pool of over 900 driver-partners in Metro Manila. Over time, it hopes to expand its fleet for ground logistics. At present, its fleet includes Sedans, Hatchbacks, MPVs for Economy, and L300s but this will be expanded in the coming months to include more vehicle options such as motorcycles, pickup trucks, and closed vans.

“Through Transportify, we hope to address a pain point that the Philippines shares with Indonesia and Thailand — high logistics costs. From our studies, we found out that logistics account for about 18 percent of operating costs of companies here. With Transportify, we hope to provide a more cost-effective alternative to businesses,” said Tom Kim, International CEO of Deliveree.

Helping small and medium enterprises (SMEs) lower their operating costs in the area of logistics is Transportify’s main objective. As a value proposition, Transportify customers only need to pay for the distance covered by the delivery and extra services required.  

Their rates are as follows:

“About 99 percent of businesses in the Philippines are SMEs and this is where Transportify’s value comes in.  SMEs have very low margins, and by helping lower the logistics costs, we help these small businesses thrive in a very competitive environment,” added Kim.

Unlike traditional couriers, Transportify’s mobile and web app lets you book a driver for same-day delivery requirements. It also accepts pre-scheduled bookings up to two weeks in advance. It also has a live tracking feature so customers can pinpoint the precise location of their driver and the estimated time of arrival at any stage during the delivery.

The company, just like other transportation apps present in the market today, does not own vehicles or physical assets. However, it is an app that connects customers to drivers. It charges drivers a commission of 15% only.

“Since we don’t have to spend for maintenance of these vehicles and salaries of the drivers, we have relatively lower overhead costs. This allows us to provide our customers a service that is cost-efficient and competitive compared to what is already available in the market,” said Kim.

  

Transportify Philippines is powered by Deliveree which was founded in 2014 by Inspire Ventures and Ardent Capital - both well-established venture builders in Southeast Asia. Backed with $2-million seed funding and from its principal shareholders, Transportify continues to expand the business by continuously providing lower logistics costs to SMEsand significantly growing itsarea of service coveragein its current markets.

Download our apps on Google Play or Appstore

Visit our website: www.transportify.com.ph

AT&T is buying Time Warner for $85.4 billion

The media world was shaken upon hearing the news that telecommunications giant AT&T agreed to buy Time Warner, owner of Warner Brothers movie studio, HBO, and CNN for the price of $85.4 billion.

Both parties unanimously approved of the said deal. One of their top priorities is finding ways of reaching consumers who do not have cable subscriptions.

AT&T CEO Randall Stephenson will run the combined company which will offer unique services particularly on mobile. By the end of the year, AT&T is expected to offer a streaming TV package, DirecTV Now, whose target are people who have dropped their cable subscriptions or never had one.

The CEOs of the two companies believe that it will be easier to innovate once they are already merged. As said by Time Warner CEO Jeff Bewkes, more money will help fund the production of additional programming and films.

It is believed that this is “a good defensive move” against Comcast who continues to stretch into new businesses. Just recently, Comcast bought DreamWorks Animation.

This mega deal, however, will not be an easily smooth one as this merger will have to face tough scrutiny from government regulators. Until then, the merged company will not be formalized.