Events and BTL Companies Seen Adapting To The Digital Shift

With the rise of digital media and smartphone usage, the demands for a digital component within brand activations and below-the-line activities are more evident.

Gone are the days when Events and Below The Line companies were simply tasked to do sampling and promo.  Even Barangay level activations now require a digital twist.

To make BTL and events companies fully understand the shift in media consumption and the corresponding behavior of the audience, some BTL agencies have resorted to calling on media gurus like ex-Nielsen guy, Jay Bautista, and Kantar GM, Gabs Buluran for In-House talks which help the attendees grasp the impact of today's media environment.

For queries on bespoke In-House seminars, you may email martinezeno ( @ ) gmail.com