Contrary to the unfounded notion that billboards cause motor vehicle accidents, a quick evaluation of police data pertaining to traffic shows that there are zero accidents due to billboards.
In a press conference yesterday, August 17, 2015, at Camp Crame, the Philippine National Police's Highway Patrol Group spokesperson Police Supt. Oliver S. Tanseco told reporters during a press briefing that the Philippine National Police (PNP) has recorded 11,285 traffic accidents in the country from January to June 2015.
While there are no Year-on-year figures to compare with, the total number of accidents for 2014 stood at 15,572.
Majority of the traffic accidents were due to human error as opposed to mechanical defects, road conditions or other factors.
Police data showed that 9,842 or 87.2% of the accidents were due to human error. These include accidents resulting from bad overtaking (2,778), bad turning (3,210), overspeeding (1,687), self-accident (625), drunk driving (332), using mobile phones while driving (271), hit-and-run incidents (623) and overloading (316). None were attributed to billboards.
On the other hand, mechanical defects of motor vehicles accounted for 5.4% of the total number of traffic accidents, while road conditions took up 5.1%. Other causes, which includes calamity-related events, accounted for 2.1%.
Police data also indicated that 60% (6,791) of the accidents occurred on national roads during day time.
Out of the total numbers, 34% incidents occurred on national roads, 24.8% on city roads, 13.9% on expressways, 13.7% on village roads, 6.5% on provincial roads, 5% on municipal roads, 1.3% on the Southern Tagalog Access Road (STAR) and less than 1% in parking spaces.
Automobiles (cars) and motorcycles were the vehicles found to be most involved in accidents, accounting for 40% and 27% of the figures.
Of all the data presented in the press briefing, no indication of a billboard related accident was shown.
Aug 18, 2015
Traffic Data Shows Billboards Do Not Cause Accidents
Posted By: Tech Support • - Tuesday, August 18, 2015ADVERTISING AND MARKETING PHILIPPINES Tech Support •
Advertising and Marketing Philippines is an online Publication that compiles Out Of Box Facts and "Not In The News News" about Philippine Advertising, Marketing, and Media.
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