Advertising and Marketing Philippines

Aug 10, 2016

Filipino Education Supported by NBA Stores Philippines

Posted By: Patti Salas - Wednesday, August 10, 2016

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The Philippines is now home to three NBA Stores located at Glorietta 3, Mega Fashion Hall and TriNoma which are managed by the International Athletic Trading Company, Inc. (IATC). A wide selection of authentic NBA merchandise includes official jerseys, footwear, toys and other collectibles. The NBA Stores carry products from all the 30 NBA teams. They also feature renowned brands such as 2K Sports, Adidas, Spalding, and many more.

Recently, the abovementioned NBA Stores, announced the launch of a retail promotion to support Knowledge Channel Foundation, Inc. (KCFI) in providing quality education to more Filipinos.

Celebrating its 10th year anniversary, NBA Cares, the league’s global social responsibility program, have decided to donate a portion of the NBA Name & Number T-shirt sale proceeds from August 10 to September 13 of this year to KCFI. The proceeds will aid the foundation’s education program which is focused on providing multimedia learning resources for students in grades K-12 and training teachers from public schools in the National Capital Region of Luzon.

KCFI is a non-profit organization that helps empower Filipinos through educational media and is now on its 17th year of establishment. They have been successful in their attempt to provide access to multimedia learning resources to more than 5 million learners in about 6, 000 schools and learning centers all over the Philippines.






ADVERTISING AND MARKETING PHILIPPINES Patti Salas

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