Advertising and Marketing Philippines

Aug 7, 2016

Globe partnes with Netflix

Posted By: Karlo Simon - Sunday, August 07, 2016

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Expanding its services for its customers, Globe telecom singed a partnership agreement with the American multinational entertainment company, Netflix.

Globe formally announced its partnership with Netflix last June 24, making it the first company to offer access to the application on mobile and broadband platform. Albert de Larrazabal, the Chief Commercial Officer of Globe, said that their partnership with Netflix will give them an extensive library of TV shows and movies which customers can access whether they are at home or on-to-go. Further, he said that this way of putting together a broadband plan makes the selection process not only convenient, but enjoyable for the Filipino family.

Part of its features are the automatic recommendation of TV shows/series and movies depending on what the member watched frequently and multiple profiles within a single account. Subscribers can make up to 4 profiles which will allow them to personalize their Netflix experience.

The company offers Netflix via customized broadband plans, bundling internet access with content for TVs and other devices, including gaming consoles and even security cameras. The access to Netflix will use direct carrier billing so consumers can pay through their fixed or mobile broadband accounts like GCash Mastercard, allowing even non-credit card holders to subscribe to and have an access to 100 million hours of TV shows and movies per day.

GCash Mastercard is a reloadable prepaid card that grants customers to purchase products in retail stores or shop online in local and international e-commerce sites, and withdraw from automated machines or GCash outlets in the country or load money instantly.






ADVERTISING AND MARKETING PHILIPPINES Karlo Simon

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